Energy Marketing Specialist – NBHD, Paris, France

Nike Seeks Paris Cultural Maverick to Ignite Brand Momentum

Paris, France – Nike is on the hunt for a visionary marketer to spearhead its cultural engagement in Paris, seeking a candidate deeply connected to the city’s pulse and a proven ability to translate avant-garde trends into impactful brand activations. The role, nestled within the Paris/France Energy Marketing team, demands a strategic thinker who can forge authentic connections with influential figures and communities, breathing life into Nike’s most compelling collaborations.

Reporting to the Energy marketing director, the accomplished candidate will be instrumental in driving the nike brand across key “fields of play” including Running, Fitness, Football, and Lifestyle. This pivotal position requires a dynamic leader adept at balancing relationship management with meticulous marketing execution, leveraging an unparalleled cultural network to bring innovative concepts from inception to fruition.

The ideal candidate will possess a demonstrable passion for movement and a nuanced understanding of Paris youth culture. A strong track record in culture marketing, particularly within youth culture spaces, is essential. This includes a proven ability to build and nurture partnerships with cultural networks in Paris, coupled with a keen eye for creative marketing concept advancement and execution. Collaboration within cross-functional teams and a history of successful project delivery in cultural marketing are also key requirements.

Nike emphasizes the need for a candidate who can not only ideate but also execute, demonstrating strategic acumen that bridges long-term vision with day-to-day realities. Leadership competencies such as instilling trust, fostering effective teamwork, ensuring accountability, and strategic thinking are paramount.

Responsibilities will include ensuring a best-in-class brand presence across France, with a particular focus on Paris. The role involves amplifying key brand narratives in inventive ways and gathering consumer insights to inform scalable global ideas.This dynamic position requires agility to navigate an ever-changing landscape, ensuring Nike maintains the resources for pinnacle execution of its priorities. Ultimately, the goal is to gather structured insights into Paris’ forward-thinking consumers, shaping the brand’s future direction in one of the world’s most influential cultural capitals.

How familiar are you with ADEME’s programs and how could they be leveraged in a marketing campaign for renewable energy solutions?

Energy Marketing specialist – NBHD, Paris, France: A Comprehensive Guide

understanding the Role of an Energy Marketing Specialist

The energy sector in France, particularly within the vibrant NBHD (Nouvelle Bourse Habitat Durable – New Exchange Sustainable Habitat) district of Paris, is undergoing notable transformation. An Energy Marketing Specialist plays a crucial role in navigating this change, promoting sustainable energy solutions, and driving adoption amongst residential and commercial clients. This isn’t just about selling electricity or gas; it’s about advocating for a greener future and positioning companies as leaders in the energy transition.

This role demands a blend of marketing acumen, technical understanding of renewable energy sources (solar, wind, geothermal), and a deep awareness of French energy regulations and incentives. Key responsibilities often include:

Developing and executing marketing campaigns targeting specific customer segments.

Analyzing market trends and competitor activities within the french energy market.

Creating compelling content – from website copy and social media posts to brochures and presentations – that highlights the benefits of energy efficiency and sustainable energy.

Managing budgets and tracking ROI on marketing initiatives.

Collaborating with sales teams to generate leads and close deals.

Staying up-to-date on changes to energy policy in France (as guided by the Ministry of Energy).

Skills & Qualifications: What Employers are Looking For

Landing an Energy Marketing specialist position in Paris requires a specific skillset. Here’s a breakdown of the most sought-after qualifications:

Education: A Bachelor’s or Master’s degree in Marketing, Business Governance, Environmental Science, or a related field. An MBA with a focus on sustainability is a significant advantage.

experience: Typically,2-5 years of experience in marketing,preferably within the energy industry or a related sector (e.g., utilities, cleantech).

Technical Knowledge: A solid understanding of energy efficiency technologies, renewable energy systems, and smart grid concepts. Familiarity with energy auditing principles is beneficial.

Language Skills: Fluency in french and English is essential. German or Spanish can be a plus, given France’s international business connections.

Digital Marketing Expertise: Proficiency in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).Experience with marketing automation tools is highly valued.

Analytical Skills: Ability to analyze data, interpret market research, and track campaign performance. proficiency in tools like Google Analytics and CRM software (Salesforce, HubSpot) is crucial.

Regulatory Awareness: Knowledge of French energy regulations, including tariffs, subsidies, and environmental standards.

The NBHD Advantage: Paris as a Hub for Sustainable Energy

The NBHD district in Paris is a focal point for innovation in sustainable development. This presents unique opportunities for Energy Marketing Specialists:

Concentrated Target Audience: NBHD is home to a high concentration of environmentally conscious residents and businesses, making it an ideal location for promoting green energy solutions.

Innovative Projects: The district is a testing ground for cutting-edge smart city technologies and sustainable building practices, providing opportunities to market innovative energy solutions.

Networking Opportunities: NBHD hosts numerous industry events and conferences, facilitating networking with potential clients and partners.

Government support: The French government is actively promoting energy efficiency and renewable energy through various incentives and programs, creating a favorable market habitat.

Salary Expectations & Career Progression

The salary for an Energy Marketing Specialist in Paris varies depending on experience, qualifications, and the size of the company.

Entry-Level (2-3 years experience): €40,000 – €55,000 per year.

Mid-Level (3-5 years experience): €55,000 – €75,000 per year.

Senior-Level (5+ years experience): €75,000+ per year.

Career progression opportunities include:

1. Marketing Manager: Leading a team of marketing professionals and overseeing all marketing activities.
2. Product Manager: Developing and launching new energy products and services.
3. Business Development Manager: Identifying and pursuing new business opportunities.
4. Sustainability Manager: Leading a company’s sustainability initiatives.

resources for Job Seekers

LinkedIn: A primary platform for finding Energy marketing Specialist jobs in Paris.

Indeed France: A comprehensive job board with a wide range of listings. (https://fr.indeed.com/)

Welcome to the Jungle: A popular French job site focusing on company culture and employee experience. (https://www.welcometothejungle.com/)

French Energy Regulatory Commission (CRE): Provides information on energy regulations and market trends. (https://www.cre.fr/)

* Agence de la transition écologique (ADEME): The French Agency for Ecological transition, offering insights into environmental policies and funding opportunities. ([https://www.ademe.fr/](https://www