Schofield Watch Company Lands in Japan: A British Rebel with a Timepiece
Tokyo, Japan – In a move that’s sending ripples through the watch enthusiast community, British independent watchmaker Schofield Watch Company is officially entering the Japanese market. Known for its “quirky” designs and dedication to craftsmanship, Schofield is bringing two distinct models – the imposing Obscura and the versatile Light – to a discerning audience known for its appreciation of horological artistry. This is a breaking news development for the brand, and a significant moment for independent watchmaking in Japan.
From Humble Beginnings to Global Attention
Founded in 2011 by Giles Ellis, Schofield’s story is one of organic growth and unwavering vision. Starting with a mere three watches sold in its first year, the brand quickly gained traction, selling 200 pieces within six months. Ellis, a devotee of Spaghetti Westerns, named the company after a revolver favored by Jesse James, a nod to the brand’s independent spirit and rugged aesthetic. Schofield isn’t chasing trends; it’s forging its own path, creating watches for those who appreciate depth, reason, and a touch of the unconventional. This commitment to individuality is a key factor in its growing international appeal, and now, its expansion into Japan.
The Obscura: A Six-Year Labor of Love
The Obscura, dubbed the “Nakura Project” by Ellis, is a statement piece. Its design evokes a sense of mystery, hinting at both military and extraterrestrial influences. This isn’t a watch rushed to market; development began in 2017, representing over six years of meticulous refinement. The case is crafted from Damascus steel, forged by Vegas Forge in Las Vegas, USA, and finished in West Sussex, England. The unique “cell structure” pattern of the Damascus steel, achieved through a specialized hammering process, sets it apart. The multi-layered dial, adorned with strategically placed Super-Luminova, offers a captivating display – ruggedly understated by day, and a luminous spectacle at night.
Technical Specifications: Schofield Obscura
- Case Diameter: 44mm
- Case Thickness: 15mm
- Water Resistance: 200m
- Movement: Swiss-made manual winding caliber, Unitas 6498-2
- Strap: Grey cloud leather
- Price: £9,558 (approximately ¥1,875,000) – Limited to 40 pieces
The Light: Accessibility Without Compromise
For those seeking a more approachable Schofield experience, the Light offers a compelling alternative. Inspired by the lighthouses of southern England – symbols of steadfastness and accuracy – the Light is a 40mm field watch designed for everyday wear. Its monochrome color scheme, asymmetrical dial, and crisp Arabic indexes provide excellent legibility. The crown is positioned at 4 o’clock to enhance comfort. Unlike the Obscura’s Swiss movement, the Light is powered by a reliable Seiko automatic caliber, NH34A, making it significantly more accessible.
Technical Specifications: Schofield Light
- Case Diameter: 40mm
- Case Thickness: 13.5mm
- Water Resistance: 200m
- Movement: Seiko automatic caliber, NH34A
- Strap: Gray leather (with replacement belt included)
- Price: £2,190 (approximately ¥429,000) – Available in two case finishes/dial colors, limited to 150 pieces each.
Why This Matters: The Rise of Microwatch Brands & Japanese Watch Culture
Schofield’s entry into Japan highlights a broader trend: the growing popularity of “microwatch” brands – independent, often small-scale watchmakers – that are challenging the dominance of established luxury brands. These brands appeal to collectors seeking unique designs, exceptional craftsmanship, and a personal connection to the maker. Japan, with its deeply ingrained watch culture and discerning consumer base, is a particularly fertile ground for these brands. The Japanese market values precision, artistry, and a story behind the product – qualities that Schofield embodies. This launch is a testament to the power of authentic storytelling and the enduring appeal of mechanical timekeeping in a digital age. For those interested in learning more about the brand and its philosophy, visit Schofield’s official website.
The arrival of Schofield in Japan isn’t just about two new watches; it’s about a new perspective, a different approach to luxury, and a celebration of independent craftsmanship. It’s a story that’s just beginning to unfold, and one that watch enthusiasts around the world will be watching closely.
