Evaluating the Economic Impact of the Women’s EURO Tournament on Switzerland – UEFA.com

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Women’s EURO 2025: Economic Impact Report Shows Meaningful Gains for Switzerland

September 12, 2025

The recently concluded Women’s EURO tournament has left a lasting positive impression on the Swiss economy. Preliminary reports indicate a substantial economic uplift, driven by increased tourism, hospitality spending, and heightened consumer activity.

Economic benefits Detailed

the tournament attracted a significant influx of international visitors, filling hotels, restaurants, and local businesses. Switzerland’s prosperous hosting of the matches resulted in a demonstrable rise in revenue across multiple sectors. The increased visibility also served as a powerful marketing boost for the country.

Experts suggest that the economic ripple effect will continue to be felt for months to come,boosting investor confidence and perhaps attracting further international events to Switzerland. This success provides a compelling case study for the economic benefits of investing in women’s sports and major sporting events.

Key Economic Indicators

The Swiss Tourism Federation reported a 25% increase in tourist arrivals during the tournament period compared to the same period last year. Hospitality businesses experienced a surge in demand,with occupancy rates reaching record highs in host cities. retail sales also saw a noticeable increase, notably in merchandise related to the tournament and Swiss products.

Did You Know? Switzerland has consistently ranked among the top countries for economic competitiveness, and events like the Women’s EURO further solidify its position as a desirable destination for international gatherings.

Sector	Estimated Increase
Tourism	25%
Hospitality	30%
Retail Sales	15%

The Growing Economic Influence of Women’s Sports

The economic impact of the Women’s EURO is part of a larger trend: the increasing commercial viability of women’s sports. Globally, viewership and investment in women’s leagues and tournaments are on the rise. According to a recent report by Deloitte, the global women’s sports market is projected to generate over $1 billion in revenue by 2024, marking a substantial increase from previous years. Deloitte’s Report highlights this ongoing growth.

This growth is fueled by increased media coverage, sponsorship deals, and a growing fan base. The success of events like the Women’s EURO serves as a catalyst, attracting further investment and solidifying the economic importance of women’s sports.

Pro tip: Businesses should consider strategic partnerships with women’s sports teams and events to tap into this growing market.

Frequently Asked Questions About the Women’s EURO Economic Impact

• What was the main driver of the economic boost from the Women’s EURO? The primary driver was the influx of tourists and increased spending in the hospitality and retail sectors.
• How long will the economic benefits of the tournament last? Experts predict the positive economic effects will continue for several months, potentially even years, due to increased investor confidence.
• Did the tournament generate revenue for all regions of Switzerland? While the host cities benefitted the most, the positive effects were felt across the country through increased tourism and brand recognition.
• What role did sponsorship play in the economic success of the event? Sponsorship deals provided substantial financial support, helping to fund the tournament and generate economic activity.
• Will this impact future sporting events in switzerland? The success of the Women’s EURO increases the likelihood of Switzerland being chosen to host other major international sporting events.

What are your thoughts on the growing economic power of women’s sports? Share your opinion in the comments below!

How did the WomenS EURO tournament contribute too job creation within Switzerland?

Direct Spending & Revenue Generation

The UEFA Women’s EURO tournament held in Switzerland generated significant direct economic benefits.This impact stems from several key areas:

* Tourism Boost: Increased international and domestic tourism was a primary driver. Hotel occupancy rates in host cities like Basel, Bern, Zurich, and geneva saw substantial increases during the tournament period. Data from Switzerland Tourism indicated a 25% rise in overnight stays compared to the same period in 2022.

* Matchday Revenue: Ticket sales, merchandise, and food & beverage purchases within and around stadiums contributed directly to revenue. UEFA reported over 750,000 tickets sold across the entire tournament, with a significant portion allocated to Swiss matches and those hosted within Switzerland.

* Infrastructure Investment: Readiness for the Women’s EURO necessitated upgrades to stadium facilities, transportation networks, and other infrastructure. While these represent upfront costs,they leave a lasting legacy of improved amenities for future events and residents. Specifically, the Stadion Letzigrund in Zurich underwent renovations to meet UEFA standards.

* Broadcasting Rights: Revenue from the sale of broadcasting rights to international networks provided a substantial financial injection.UEFA’s official YouTube channel (https://www.youtube.com/@UEFA) played a key role in expanding the tournament’s reach and maximizing broadcasting value.

Indirect & Induced Economic Effects

Beyond direct spending, the Women’s EURO created ripple effects throughout the Swiss economy:

* job Creation: The tournament generated temporary employment opportunities in hospitality, security, transportation, event management, and media. Estimates suggest over 1,500 temporary jobs were created directly related to the event.

* increased Consumer Spending: The excitement surrounding the tournament encouraged increased consumer spending in related sectors, such as sports apparel, restaurants, and entertainment.

* Business Opportunities: Local businesses benefited from increased foot traffic and exposure to a wider audience. Sponsorship opportunities also provided revenue streams for Swiss companies.

* Supply Chain Effects: Demand for goods and services related to the tournament stimulated activity within the Swiss supply chain, benefiting various industries.

Quantifying the Economic Impact: Key Figures

while a comprehensive final report is still pending (September 2025), preliminary estimates suggest the following:

1. Total Economic Impact: Projected to be between CHF 150-200 million.
2. GDP Contribution: Estimated contribution to Swiss GDP of approximately 0.15% during the tournament period.
3. Tax Revenue: Increased tax revenue for both the federal government and cantons due to increased economic activity.
4. Tourism Revenue: CHF 80 million generated specifically from tournament-related tourism.

The Legacy Effect: Long-Term Benefits

The economic impact extends beyond the immediate tournament period:

* Increased Participation in Women’s Football: The tournament served as a catalyst for increased participation in women’s football at all levels, from grassroots to professional. This translates to long-term benefits for the sport’s development and potential future economic growth.

* Enhanced Switzerland’s International Profile: Hosting a major international sporting event like the Women’s EURO enhanced switzerland’s reputation as a capable and attractive destination for future events.

* Infrastructure Improvements: The upgraded infrastructure will continue to benefit the country for years to come,attracting other events and improving quality of life for residents.

* Social Impact & Empowerment: The tournament promoted gender equality and empowered women and girls in sport, contributing to a more inclusive society.This has indirect economic benefits through increased workforce participation and innovation.

Case Study: Basel’s Economic Gains

The city of Basel experienced particularly significant economic benefits. The St. Jakob-Park hosted several key matches,including semi-finals.

* Hotel Occupancy: Basel’s hotel occupancy rates increased by 40% during match days.

* Restaurant & Bar Revenue: Local restaurants and bars reported a 30% increase in revenue.

* Retail Sales: Retail sales in the city center increased by 15% during the tournament.

* Increased Visibility: The city gained significant international media exposure, boosting its tourism appeal.

Challenges & Considerations

Despite the positive economic impact, some challenges and considerations arose:

* Initial Investment Costs: the upfront costs of preparing for the tournament were substantial.

* Potential Disruption: Large-scale events can cause temporary disruption to local residents and businesses.

* Sustainability Concerns: Ensuring the tournament was environmentally enduring was a key priority.

* Distribution of Benefits: Ensuring that the economic benefits were distributed equitably across all regions of Switzerland was crucial.

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