Ex-Stats Perform Executive Bland Appointed as Commercial Director for StreamAMG; Focus on Content Writing Role

StreamAMG Appoints Martin Bland As New Commercial Director

Published September 23, 2025

The UK-based sports streaming firm, StreamAMG, has announced the appointment of Martin Bland to the pivotal role of Commercial Director, marking a strategic move to bolster its global expansion.

Executive Leadership Change

Martin bland transitions to StreamAMG from Epic Global Solutions, where he previously served as Global Senior Vice President for Commercial. His arrival signals a commitment to strengthening the firm’s commercial initiatives, according to company statements.

Prior to his tenure at Epic Global Solutions, Bland dedicated nearly seven years to Stats Perform, a leading international provider of sports data and technology, concluding his role there in early 2022.

Industry Reaction & Company Vision

“It’s an exciting time in the industry, and I look forward to showcasing the scale of StreamAMG’s offering to help elevate sports, gaming, and media businesses around the world,” said Bland, expressing his enthusiasm for the new position.

Paul Hunt, Managing Director of StreamAMG, highlighted Bland’s extensive experience, stating, “He has worked with some of the biggest names in sport and betting, and his expertise will be crucial in driving forward StreamAMG’s commercial vision and supporting our forward-thinking teams.”

Recent Leadership Transitions at StreamAMG

This appointment follows a recent change in leadership at StreamAMG, with Paul Hunt assuming the role of Managing Director in April. Hunt succeeded Dan Gray, who had served as interim managing director for the preceding seven months. Hunt himself brings a wealth of experience, previously holding the position of Sports Business Director at Genius Sports and an executive role at their Second Spectrum subsidiary.

StreamAMG’s Expanding Reach

StreamAMG currently facilitates the delivery of over 15,000 live events each year, solidifying its position as a key player in the sports streaming industry. The company’s services are utilized by a diverse range of clients seeking robust and scalable streaming solutions.

Did You Know? the global sports streaming market is projected to reach $86.79 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 18.6% from 2024 to 2029, according to a recent report by Fortune Business Insights.

Key Personnel Overview

Name	title	Previous Role
Martin Bland	Commercial Director	Global Senior Vice President for commercial, Epic Global Solutions
Paul Hunt	Managing Director	Sports business Director, Genius Sports
dan Grey	Former Interim Managing Director	N/A

The evolution of Sports Streaming

The sports streaming landscape has undergone a rapid transformation in recent years, driven by evolving consumer preferences and advancements in streaming technology. Customary broadcast models are increasingly complemented – and in some cases, replaced – by direct-to-consumer streaming services, offering fans greater versatility and personalization.

Pro Tip: When evaluating sports streaming providers, consider factors such as video quality, latency, platform compatibility, and content rights to ensure a seamless viewing experience.

Frequently Asked Questions About StreamAMG

• What does StreamAMG do? StreamAMG provides sports streaming and technology services, delivering over 15,000 live events annually to clients worldwide.
• Who is the new Commercial Director of StreamAMG? Martin Bland has been appointed as the new Commercial Director, bringing a wealth of experience from Epic Global Solutions and Stats Perform.
• What is StreamAMG’s parent company? StreamAMG is owned by PA Media Group.
• What was Paul Hunt’s previous role? Paul Hunt was previously the Sports Business Director at Genius Sports.
• How many live events does StreamAMG deliver annually? StreamAMG currently delivers over 15,000 live events annually.

What are your thoughts on StreamAMG’s latest move? Share your insights in the comments below!

How will Alex bland’s experience at Stats Perform specifically contribute to StreamAMG’s content strategy?

Ex-Stats Perform Executive Bland Takes Helm as Commercial Director at StreamAMG: A Content-Focused Strategy

StreamAMG’s Strategic Expansion & the Role of Commercial Leadership

StreamAMG, a leading provider of sports video and data solutions, has announced the appointment of former Stats Perform executive, Alex Bland, as its new Commercial director. This strategic hire signals a clear focus on bolstering the company’s commercial operations and, crucially, expanding its content writing capabilities. The move comes at a time of significant growth within the sports media and technology sector, demanding adaptable and revenue-focused leadership.This appointment is particularly noteworthy given the increasing importance of direct-to-consumer (DTC) streaming and the need for compelling content to drive subscriber acquisition and retention.

Alex Bland’s Background & Expertise

Bland brings a wealth of experience to StreamAMG, having previously held a senior commercial role at Stats Perform, a global leader in sports data and analytics. His tenure at Stats Perform involved managing key client relationships, driving revenue growth, and developing innovative commercial strategies.

* Key Skills: Bland’s expertise lies in sports data monetization, digital media rights, and commercial partnership development.

* Industry Knowledge: He possesses a deep understanding of the sports media landscape, including the evolving needs of broadcasters, rights holders, and betting operators.

* Proven track Record: Bland has a demonstrated ability to identify and capitalize on new market opportunities, making him a valuable asset to StreamAMG’s leadership team.

The Emphasis on Content Writing at StreamAMG

The appointment description specifically highlights a focus on content writing. This isn’t a coincidence. StreamAMG is increasingly recognizing the power of original, high-quality content to:

* Enhance User Engagement: Compelling articles, previews, and analysis drive traffic to streaming platforms and keep viewers engaged.

* Improve SEO Performance: Targeted content,optimized for relevant keywords (like “sports streaming,” “live sports data,” and “sports video solutions”),boosts search engine rankings.

* Drive Subscription Revenue: Exclusive content can be a key differentiator, attracting and retaining subscribers.

* Support Data Visualization: Content provides context and narrative around the data StreamAMG provides, making it more valuable to clients.

Implications for the Sports Data & Streaming Industry

Bland’s appointment reflects a broader trend within the sports data and streaming industry: the convergence of data, technology, and storytelling. Companies are no longer simply providing raw data; they are packaging it with insightful analysis and engaging content to deliver a more extensive and valuable experience.

This shift is driven by several factors:

1. Increased Competition: The streaming landscape is becoming increasingly crowded, requiring companies to differentiate themselves through unique content offerings.
2. Changing Consumer Behavior: fans are demanding more than just live games; they want in-depth analysis, behind-the-scenes access, and personalized content experiences.
3. Growth of Sports Betting: The rise of legal sports betting has created a demand for data-driven content that informs betting decisions.

StreamAMG’s Content Strategy: Potential Areas of Focus

Given Bland’s background and the company’s stated focus, we can anticipate several key areas of content development at StreamAMG:

* Match Previews & Reviews: Detailed analysis of upcoming and completed matches, leveraging StreamAMG’s data capabilities.

* Player Profiles & Statistics: In-depth profiles of key players, highlighting their strengths, weaknesses, and statistical trends.

* Data-Driven Storytelling: Using data visualization and narrative techniques to uncover compelling stories within sports.

* Thought Leadership Articles: Positioning StreamAMG as a thought leader in the sports data and streaming space.

* Client Case Studies: Showcasing successful implementations of StreamAMG’s solutions for clients.

Benefits of a Content-Driven Approach for StreamAMG

Investing in a robust content strategy offers several key benefits for StreamAMG:

* Increased brand Awareness: High-quality content can help StreamAMG reach a wider audience and establish itself as a trusted source of information.

* Improved Lead Generation: Content can be used to attract potential clients and generate qualified leads.

* Enhanced Customer Loyalty: Providing valuable content can strengthen relationships with existing clients and encourage repeat business.

* Higher Revenue Potential: Content can be monetized through advertising, sponsorships, and subscription models.

Practical Tips for Sports Data Content Creation

for companies looking to emulate StreamAMG’s content-focused approach, here are a few practical tips:

* Focus on User Intent: Understand what your audience is searching for and create content that addresses their needs.

* Leverage Data Visualization: Use charts, graphs, and other visual elements to make data more accessible and engaging.

* Tell Compelling Stories: Don’t just present data; use it to tell a story that resonates with your audience.

* Optimize for SEO: Use relevant keywords and phrases to improve search engine rankings.

* Promote Your Content: Share your content on social media, email newsletters, and other channels.