Exclusive Overview: SPORTEL Monaco 2025 Conference Agenda Revealed

Monaco – sportel Monaco is set to kick off on October 20th, bringing together prominent figures and innovators in the sports media landscape. The three-day event promises a robust conference lineup focused on critical business strategies and emerging creative trends.

Keynote Address and Investment outlook

LaLiga President Javier Tebas will deliver a keynote address, detailing innovative solutions for sports media developed by the Spanish league. A central debate will center on investment in the sports industry, with a masterclass featuring Danny Townsend of SURJ Sports Investment, Djamel Agaoua from Kings League, and John Martin of PFL. Experts will analyze current investment patterns, especially the growing role of private equity and sovereign wealth funds. According to Statista, global sports market revenue is projected to reach $679.20 billion in 2025,highlighting the immense investment potential.

Storytelling and Fan Engagement

The intersection of sports and entertainment will take center stage with a panel discussion entitled “Hollywood Hits the Paddock: F1 Taking Storytelling to the Next Level”. Representatives from AWS, Qualcomm’s Snapdragon, and 26West Sport will explore how leveraging global star power can enhance marketing and fan engagement. A separate session, “The Bundle Live at Sportel Monaco“, will feature insights from Deltatre, 26West Sport, and EBU, moderated by Unofficial Partner’s Richard Gillis, discussing the most impactful developments in the industry.

APAC Content Strategies and Regional Growth

Looking eastward, a spotlight session will address “Content Acquisition Strategies for APAC”, acknowledging the challenges of media rights sales in the Asia-Pacific region. Experts from Fox sports Australia, bundesliga International, and Reddentes Sports will discuss strategies to better serve regional audiences and drive growth. The APAC region accounts for approximately 40% of the global population, making it a crucial market for sports content.

technology’s Impact on Sports Broadcasting

Technological advancements will be a major theme, with a focus on personalized fan experiences. A collaboration with SVG (Sports Video Group) will explore new live sports technologies. Representatives from LFP Media, Infront Sports & Media, Harmonic, Inc., and LiveU will demonstrate how cloud technology and IP solutions are transforming broadcasting and improving fan engagement.

Data,AI,and Monetization

Building on the tech discussion,panels will delve into monetizing sports content through data analytics,direct-to-consumer models,and innovative sponsorship strategies. Key players from Veritone, K League, and Anthem Sports will participate. The growing influence of Artificial Intelligence will be explored in a dedicated session, “Generative AI Redefining the Sports Industry”, featuring insights from Veritone, WSC Sports, SyncWords, and the Polish football league Ekstraklasa.

Key Tech Partnerships Showcased

Several partnerships will be highlighted, including AWS & Deltatre’s collaborative efforts in powering sports streaming growth and Ligue 1+’s innovative approach to direct-to-consumer fan engagement. US OTT platform WURL, alongside World Rugby and Transmit, will discuss driving fan engagement through ad-supported streaming. Wasabi, Liverpool FC, and Scoreplay will showcase how AI and cloud media strategies can unlock deeper fan loyalty.

Partnership	Focus Area
AWS & Deltatre	sports Streaming Growth
ligue 1+	Direct-to-Consumer Engagement
WURL, World Rugby & Transmit	Ad-Supported Streaming
Wasabi, Liverpool FC & Scoreplay	AI & Cloud Media Strategies

Further exploring production innovations, Spiideo will present its AI-driven automated sports content production. The XR sports Alliance,in collaboration with E1 series,will showcase advancements in extended reality (XR) sports experiences.

Women in Sports Leadership and Innovation Contest

Sportel Monaco will also host a networking event celebrating female leaders in the sports business industry, featuring panelists Alexis Ohanian of Seven Seven Six, Lauren Pedersen of SportAI, Fiona Wong of the NBA, and marathon world record holder Paula Radcliffe.The event will culminate in the “Pitch Perfect Innovation Contest”, showcasing emerging companies like Pendular, FalconHQ, and syncwords.

Did You Know? The global esports market alone is projected to generate $1.86 billion in revenue in 2025, demonstrating the increasing importance of technological innovation in sports.

Pro Tip: Networking is key at events like Sportel Monaco. prepare a concise elevator pitch and actively engage with speakers and attendees.

The evolution of Sports Media

The sports media landscape has undergone a dramatic transformation in recent years, driven by technological advancements, changing consumer habits, and the rise of new platforms. The demand for personalized experiences, immersive content, and direct engagement with fans is higher than ever. This trend is forcing rights holders,broadcasters,and technology companies to constantly innovate and adapt.

Have questions about the evolving sports media landscape? Share your thoughts in the comments below!

what innovations do you beleive will have the biggest impact on sports broadcasting in the next five years?

How are data analytics impacting the valuation of sports media rights?

Key Themes Shaping the 2025 SPORTEL Agenda

SPORTEL Monaco 2025, the leading international sports business market, is set to take place from October 20th to 23rd. This year’s agenda promises a deep dive into the evolving landscape of sports media rights, marketing, and technology. Early access to the schedule reveals a strong focus on several key themes driving the industry forward. These include: sports marketing trends,digital transformation in sports,esports investment,and the future of sports broadcasting rights.

Day 1: The Future of Sports Media Rights (October 20th)

The opening day is heavily geared towards understanding the complexities of acquiring and leveraging sports media rights. Expect sessions covering:

* Global Rights Deals: Analysis of recent major league agreements (NFL, NBA, Premier League, etc.) and their implications for broadcasters and streaming services.

* The rise of OTT Platforms: Dedicated panels exploring the strategies of over-the-top (OTT) platforms like DAZN, ESPN+, and Amazon Prime Video in securing exclusive sports content. Discussions will center around streaming rights, content distribution, and subscriber acquisition.

* Data Analytics & Rights Valuation: Workshops demonstrating how data analytics are being used to accurately value sports media rights and optimize revenue generation.

* Anti-Piracy Strategies: Crucial discussions on combating sports piracy and protecting intellectual property in the digital age.

Day 2: Innovation in Sports Marketing & Sponsorship (october 21st)

Day two shifts the focus to the creative and commercial side of sports.Key highlights include:

* Brand Activation & Fan Engagement: Case studies showcasing successful brand activations at major sporting events and innovative strategies for enhancing fan engagement.

* The Metaverse & Web3 in Sports: Exploring the potential of the metaverse,NFTs,and blockchain technology to revolutionize sports marketing and create new revenue streams. Expect discussions on fan tokens, virtual experiences, and digital collectibles.

* Esports Sponsorship Opportunities: A dedicated track focusing on the rapidly growing esports industry, with sessions on sponsorship opportunities, audience demographics, and ROI measurement.

* Sustainability & Social Duty in Sports: Examining the growing importance of sustainability and social responsibility in sports marketing and how brands are aligning themselves with these values.

Day 3: Technology Transforming the Sports Landscape (October 22nd)

This day is dedicated to the technological innovations reshaping how sports are played, consumed, and managed.

* AI & Machine Learning in Sports: Presentations on the request of artificial intelligence (AI) and machine learning (ML) in areas such as player performance analysis, injury prevention, and fan experience personalization.

* 5G & Immersive Broadcasting: demonstrations of how 5G technology is enabling immersive broadcasting experiences, including virtual reality (VR) and augmented reality (AR).

* Sports Betting & Technology: Discussions on the intersection of sports betting and technology, including the use of data analytics, mobile apps, and responsible gambling initiatives.

* The Future of Stadiums & Arenas: Exploring the latest innovations in stadium and arena design, including smart technologies, fan connectivity, and sustainability features.

Day 4: Investment & Future trends (October 23rd)

The final day focuses on investment opportunities and emerging trends shaping the future of the sports industry.

* Venture Capital & Sports Tech: Panels featuring venture capitalists and startup founders discussing investment trends in sports technology.

* The Global sports Market Outlook: Presentations on the economic outlook for the global sports market, with forecasts for growth in key regions.

* Women’s Sports Investment: A dedicated session exploring the increasing investment in women’s sports and the opportunities for growth.

* SPORTEL Awards: The prestigious SPORTEL Awards ceremony recognizing excellence in sports content and broadcasting.

Networking Opportunities at SPORTEL Monaco 2025

Beyond the conference sessions, SPORTEL Monaco is renowned for its unparalleled networking opportunities. The event facilitates connections between:

* Rights Holders: Leagues, federations, and teams.

* Broadcasters & Streaming Services: Major networks, OTT platforms, and digital media companies.

* Sponsors & Brands: Companies seeking to leverage sports for marketing and brand awareness.

* Technology Providers: Companies offering innovative solutions for the sports industry.

* Investors & Financial Institutions: Individuals and firms looking to invest in sports-related businesses.

Dedicated networking events, one-on-one meetings, and social gatherings provide ample opportunities