Exploring Italy in a Glass: Celebrating Negroni Week 2025 with Iconic Bars and Special Reversions

Argentina Celebrates Negroni Week with Innovative Cocktail Creations and Charitable Giving

Buenos Aires, Argentina – September 25, 2025 – The iconic Negroni cocktail is taking center stage across Argentina as the annual Negroni Week culminates on September 28th. Over 400 bars nationwide are participating, offering inventive twists on the classic drink while simultaneously supporting crucial charitable causes.

A Classic Reimagined by ArgentinaS Top Mixologists

Born in Florence, Italy, in 1919, the Negroni – traditionally equal parts Gin, Red Bitter, and Vermú Rosso – has become a global staple. This year’s Negroni Week sees Argentinian bartenders pushing the boundaries of this beloved drink with unique, locally-inspired ingredients and techniques.

Ludovico de Biaggi, Manager at Basa Bar, Gran Bar Danzón and Tegui, has created “Casting,” a tequila-based Negroni featuring red bitter infused with Cajú chestnuts and cocoa nib-infused Vermut Rosso, finished with a spicy salt rim. De Biaggi explained,”This cocktail is born from the earth and its fruits; it is my way of paying tribute to the natural.”

Mona Gallosi, owner of Punto Mona Bar, presents the “national Negroni,” constructed with red bitter, apple cider vermouth, gin macerated with raspberries and currants, and garnished with dehydrated green apple. Gallosi emphasizes that her creation is “a reversal of an eternal classic, highlighting the richness of argentina’s local produce. It’s a Negroni that speaks of territory and demonstrates how classics can transform without losing their essence.”

Sebastián García, co-owner and Creative Director of President bar – Buenos Aires and Miami, Nobel Bar and Tradition & Rebellion, is offering “Tradition & Rebellion”, a reimagining with Gin, Hibiscus-infused vermú rosso, strawberry-infused red bitter, quince jelly, saline solution, perfume, and lemon leaf.

García shares, “In this cocktail, I’ve introduced a diffrent rhythm, igniting it with roasted strawberries, like embers preserving the memory of an ancient fire. It’s tradition and rebellion in a single sip, where respect and disobedience coexist.”

A Week of Giving Back

Negroni Week isn’t just about exquisite cocktails. Since 2013, the initiative has raised over US $5 million for various charitable causes worldwide.In 2024, over 12,000 bars in 70+ countries contributed US $600,000 in donations. This year, a portion of the proceeds from Negroni sales will be directed to the Food Bank, reinforcing the event’s commitment to social responsibility.

A special closing event will be held tonight, September 25th, at 8 PM at Tradition & Rebellion in Puerto Madero, featuring these three renowned bartenders crafting their unique Negroni variations.

Bartender	Bar(s)	Negroni Creation	Key Ingredients
Ludovico de Biaggi	Basa,Gran Bar Danzón,Tegui	Casting	Tequila,Cajú Chestnut-infused Bitter,Cocoa Nib Vermut Rosso
Mona Gallosi	Punto Mona Bar	National Negroni	Raspberry & Currant Gin,Apple Cider Vermouth
Sebastián García	President Bar,Nobel Bar,Tradition & Rebellion	Tradition & Rebellion	Hibiscus Vermut Rosso,Roasted Strawberry Bitter

The Enduring Appeal of the Negroni

The Negroni’s enduring popularity stems from its balanced profile – bitter,sweet,and boozy – making it a versatile choice for cocktail enthusiasts. Its relatively simple recipe also lends itself well to experimentation, inspiring countless variations over the years. The ongoing success of Negroni Week highlights the cocktail’s ability to unite bartenders and drinkers in a spirit of creativity and philanthropy.

Did You Know? The Negroni’s equal-parts recipe makes it easy to remember and replicate at home. Pro Tip: Use high-quality ingredients for the best results; a superior gin and vermouth can significantly elevate the flavor profile.

Frequently Asked Questions about Negroni Week

• What is a Negroni? A classic Italian cocktail made with equal parts gin, campari, and sweet vermouth.
• What is Negroni Week? An annual celebration of the Negroni cocktail, benefiting charitable causes.
• When is Negroni Week 2025? September 22nd – September 28th.
• How can I participate in Negroni Week? Visit participating bars, try the special Negroni creations, and support the designated charities.
• Is the Negroni a challenging cocktail to make at home? No, it’s very simple-equal parts of its three ingredients, stirred and served over ice.
• What charities benefit from Negroni Week? This year, the Slow Food movement and local food banks.
• what makes the Argentinian Negroni variations unique? They incorporate locally-sourced ingredients and reflect the contry’s culinary landscape.

What are your favorite Negroni variations? Share your thoughts in the comments below!

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How does teh Negroni embody Italian aperitivo culture?

The Timeless Appeal of the Negroni Cocktail

The Negroni. Equal parts gin, Campari, and sweet vermouth. A vibrant red hue, a bittersweet symphony on the palate, and a story steeped in Italian tradition. It’s no surprise this classic cocktail has captured the hearts (and tastebuds) of cocktail enthusiasts worldwide. And each year, during Negroni Week, the celebration reaches fever pitch. in 2025, running from September 22nd to September 28th, prepare to raise a glass to this iconic aperitivo and explore the best of Negroni Week across Italy. This year promises exciting Negroni variations and unique experiences.

A Brief History of the Negroni

Born in Florence in 1919, the Negroni’s origin story is a charming tale. Count Camillo Negroni, a frequent patron of Caffè Giacosa, requested a stronger choice to his usual Americano.Bartender Fosco Scarselli swapped the soda water for gin, creating the now-legendary Negroni. The drink quickly gained popularity, becoming a symbol of Italian aperitivo culture and a staple in bars across the country.Understanding the history of the Negroni adds to the enjoyment of each sip.

Iconic Italian Bars Participating in Negroni Week 2025

Italy is, naturally, the epicenter of Negroni Week celebrations. Here are some must-visit bars offering special experiences:

* Caffè Giacosa (Florence): The birthplace of the Negroni. Expect traditional preparations and a palpable sense of history. They often host special events during Negroni Week Italy.

* Bar Basso (Milan): Famous for inventing the Negroni Sbagliato (with Prosecco instead of gin), Bar Basso is a pilgrimage site for cocktail lovers. Look for exclusive Negroni Sbagliato offerings.

* Jerry Thomas Speakeasy (Rome): Consistently ranked among the world’s best bars, Jerry Thomas offers innovative Negroni interpretations alongside classic recipes. Expect a complex cocktail experience.

* Antica Pesa (Florence): A favourite haunt of Hemingway, this historic bar serves a perfectly balanced Negroni in an elegant setting.

* Mag Café (Rome): Known for its creative cocktails and vibrant atmosphere,Mag Café will undoubtedly have a unique Negroni menu for the week.

Special Reversions & Negroni Variations to Watch For

While the classic Negroni is perfection in its simplicity, bartenders across Italy are embracing creativity with Negroni recipes. Here’s what to expect in 2025:

* Negroni Sbagliato: As mentioned, the bubbly, lighter alternative using Prosecco. A hugely popular Negroni variation.

* White Negroni: Replacing gin with Suze and Lillet Blanc for a herbaceous, floral twist.

* Chocolate Negroni: Infusing the vermouth with chocolate notes for a decadent treat.

* Spiced Negroni: Adding warming spices like cinnamon or cardamom to the gin for a seasonal variation.

* Barrel-Aged Negroni: Allowing the cocktail to mature in oak barrels, resulting in a smoother, more complex flavor profile.

* Local Ingredient Negronis: Bars are increasingly using locally sourced gins, vermouths, and even Campari-style aperitifs to create unique regional expressions. Look for Italian gin and artisan vermouth features.

Beyond the Bars: Negroni Week Events & Initiatives

Negroni Week isn’t just about drinking delicious cocktails; it’s also about giving back. Many bars donate a portion of their Negroni sales to charity. In 2025, the official charity partner is [Insert Official Charity Partner Here – check Negroni Week website closer to the date].

* Negroni Masterclasses: Several bars will host masterclasses teaching the art of Negroni making, from selecting the right ingredients to perfecting the stir.

* Negroni & Food pairings: Explore how the Negroni’s bittersweet flavors complement different Italian delicacies.

* Pop-Up Negroni Bars: Keep an eye out for temporary Negroni bars appearing in unexpected locations.

* Social media Contests: Participate in online contests and share your Negroni experiences using the hashtag #NegroniWeek.

The benefits of a Negroni: More Than Just a Delicious Drink

beyond the enjoyment of a perfectly crafted cocktail, the negroni offers some surprising benefits:

* Digestive Aid: The bitter components of Campari and vermouth can stimulate digestion.

* Aperitivo Culture: The Negroni embodies the Italian tradition of aperitivo,encouraging relaxation and socializing before dinner.

* Versatility: Its bold flavor profile pairs well with a wide range of foods.

* Simplicity: Easy to make at home with just three ingredients.

Practical Tips for Your Negroni Week Experience

* Book Reservations: Popular bars will be busy, so make reservations in advance.

* Explore Different Bars: Don’t limit yourself to just one spot.Sample Negronis at various establishments to discover different interpretations.