Facebook’s Global Engagement: Solomon Islands Features Among Smaller Users in a Detailed Analysis by Solomon Star News

Facebook Penetration in Solomon Islands Reaches 23.55% – A Gendered Digital Landscape

August 18, 2025

Honiara, Solomon Islands – Recent data indicates that approximately 192,900 residents of the Solomon Islands are active Facebook users, representing 23.55% of the nation’s total population. This positions the island nation at roughly 136th place globally in terms of total Facebook account holders.

Digital Divide and Regional Context

The report underscores the diverse levels of social media adoption worldwide. India currently leads with an estimated 581.6 million Facebook users,followed by the United States with 279.8 million and Brazil with 175.1 million. Within the Pacific region, Fiji boasts a considerably larger user base of 664,500, while Vanuatu has 137,400. The Solomon Islands demonstrates higher adoption rates when compared to Vanuatu but remains behind Fiji.

Gender Dynamics on Social Media

Interestingly, the data reveals a significant trend: female users outnumber males on Facebook within the Solomon Islands.Approximately 53.9% of Facebook users are female,compared to 46.1% who are male. This reflects a broader global pattern of increasing female engagement on social media platforms.

Challenges and Opportunities for Growth

experts attribute the relatively modest Facebook penetration in the Solomon Islands to a combination of infrastructural limitations and the persistent urban-rural digital gap. Ongoing initiatives aimed at expanding internet accessibility across the country are expected to drive further growth in social media usage. These efforts are vital for bridging the digital divide and ensuring equitable access to details and interaction technologies.

Did You know? Global social media usage is projected to reach nearly 6 billion users by 2027, according to Statista.

Country	Facebook Users (Approx.)	Percentage of Population	Global Rank (Approx.)
solomon Islands	192,900	23.55%	136
Fiji	664,500	72.8%	N/A
Vanuatu	137,400	17.8%	N/A
India	581.6 million	41.8%	1

Pro Tip: To increase digital literacy, local communities can benefit from training programs on safe and effective social media use.

As Facebook continues to play a crucial role in shaping communication,commerce,and the dissemination of information,the Solomon Islands’ current standing in global rankings highlights both the hurdles and the potential for digital advancement within the Pacific region.

What steps can be taken to improve internet access in remote areas? How might increased social media access impact economic advancement in the Solomon Islands?

The Evolving Landscape of Social Media in the Pacific

Social Media has rapidly transformed the ways people communicate, connect, and access information across the globe. In the Pacific Island nations, Facebook and other platforms have become integral to daily life, influencing everything from business and politics to social interactions and cultural expression.

However, several challenges limit widespread adoption. These include the costs of data,limited infrastructure,and low levels of digital literacy. Overcoming these obstacles is crucial for enabling these nations to fully participate in the digital economy and to realize the benefits of social media for broader development.

Frequently Asked Questions about Facebook Usage in the Solomon Islands

Share this article and join the conversation!

How might the 38% Facebook penetration rate in the Solomon Islands influence the effectiveness of social media marketing campaigns compared to countries with higher rates?

Facebook Usage in the Pacific: A Closer Look

Recent reporting by the Solomon Star News sheds light on Facebook’s user base within the Solomon Islands, placing it among nations with comparatively smaller, yet actively engaged, communities on the platform. This analysis, conducted in late 2024 and updated with early 2025 data, reveals key trends in social media adoption and usage patterns within the island nation. Understanding these dynamics is crucial for businesses, NGOs, and researchers interested in reaching Pacific audiences. The report highlights the growing importance of social media marketing in the region.

Solomon Islands Facebook Statistics: Key Findings

The Solomon Star News investigation pinpointed several significant statistics regarding Facebook’s presence in the solomon Islands:

Penetration Rate: Approximately 38% of the Solomon Islands population actively uses Facebook as of Q1 2025. This is lower than regional averages in countries like fiji and Palau.

Demographics: The primary demographic using Facebook in the Solomon Islands is aged 18-34, representing roughly 62% of all users. This suggests a strong appeal to younger generations.

Mobile Dominance: Over 95% of Facebook access occurs via mobile devices, primarily smartphones. This underscores the importance of mobile-first strategies for content creation and advertising.

Content Preferences: Locally relevant content, including news, community events, and religious discussions, receives the highest engagement.

Facebook Dating: While available, adoption of Facebook Dating (formerly Facebook Parejas) remains relatively low, with limited user activity reported. (See related article: https://es.ccm.net/aplicaciones-e-internet/redes-sociales-y-mensajeria/1700-como-activar-facebook-parejas/)

Comparing Solomon Islands to Regional Trends

Compared to other Pacific Island nations, the Solomon Islands exhibits a unique pattern of Facebook usage. While countries like Tonga and Samoa boast higher penetration rates, the Solomon Islands demonstrates a especially strong reliance on Facebook for news consumption.

Here’s a fast comparison:

| Country | Facebook Penetration (approx.Q1 2025) | Key Characteristics |

|—————|—————————————–|—————————————————|

| Solomon Islands | 38% | High mobile usage, news-focused engagement |

| Fiji | 55% | Wider demographic reach, strong e-commerce presence |

| Samoa | 45% | Active community groups, remittance-related activity |

| Tonga | 50% | Political discourse, diaspora connections |

This data highlights the need for tailored social media strategies that account for the specific cultural and technological landscape of each nation.

The Role of Facebook in Local Economies

Facebook plays an increasingly vital role in the Solomon Islands’ economy, particularly for small and medium-sized enterprises (SMEs).

Marketplace Access: Facebook Marketplace provides a platform for local businesses to reach a wider customer base without significant investment.

Advertising Opportunities: Targeted Facebook advertising allows businesses to reach specific demographics and interests within the Solomon Islands.

Community Building: Businesses utilize Facebook groups to foster customer loyalty and build brand awareness.

Financial Inclusion: Facebook-based payment solutions,though still developing,are beginning to facilitate transactions and promote digital finance.

Challenges and Opportunities for Facebook in the Solomon Islands

despite its growing influence, Facebook faces several challenges in the Solomon Islands:

Limited Internet Access: While improving, internet access remains limited in rural areas, hindering Facebook adoption.

Data Costs: High data costs can restrict usage, particularly among lower-income populations.

Digital Literacy: A lack of digital literacy skills can prevent some individuals from fully utilizing Facebook’s features.

misinformation: The spread of misinformation and fake news poses a threat to public trust and social cohesion.

However,these challenges also present opportunities:

Infrastructure investment: Increased investment in internet infrastructure can expand access and reduce costs.

Digital Literacy Programs: Targeted digital literacy programs can empower individuals to use Facebook safely and effectively.

Content Moderation: Enhanced content moderation efforts can combat misinformation and promote responsible online behavior.

* Partnerships: Collaboration between Facebook, local governments, and NGOs can address these challenges and maximize the platform’s positive impact.

Impact of Facebook on Political Discourse

Facebook has become a significant platform for political discussion and debate in the solomon Islands. During the 2024 national elections, Facebook served as a key channel for candidates to reach voters and for citizens to share their views. However, this also raised concerns about