FanCode Secures Exclusive ATP Tour Streaming Rights for Indian Subcontinent Through 2028
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Breaking: A major shift in tennis coverage arrives as FanCode taps exclusive rights to stream the ATP Tour across the Indian subcontinent until 2028, expanding digital access for millions of fans.
FanCode, the India-based digital sports platform, has clinched exclusive rights to broadcast the men’s ATP Tour across India, Bangladesh, sri Lanka, the Maldives and Nepal through 2028. The deal, arranged with ATP Media, covers a slate of 56 events spanning the sport’s premier levels, from the Masters 1000 and 500 series to the ATP 250 events and the season-ending ATP finals.
Under the agreement, FanCode will deliver a thorough mix of live tournament action and non-live content, including highlights, feature programs and a weekly tennis lineup tailored to fans in the region.
ATP Media chief executive Mark webster called the partnership significant for expanding the game in a high-potential market. He noted that the Indian subcontinent is a key region with growing interest in tennis, and collaboration with a leading digital platform like FanCode should help broaden the sport’s reach through shared ambitions.
Previously, the ATP Tour’s broadcasts in India were accessible through Tennis TV, the tour’s official streaming service.fancode’s deal adds to the platform’s expanding slate,which already includes Formula 1,MotoGP,golf,cricket and soccer rights,underscoring its strategy to diversify sports offerings for South Asian audiences.
Across the broader broadcast landscape, Sony Pictures Networks retains regional rights to two of the four Grand Slams, including extension of the Australian Open rights through 2028 and Roland Garros through 2027. Separately, jiostar holds the U.S.Open rights through 2030 and also covers Wimbledon in the region. The ATP Tour has renewed a broader agreement with BeIN Sports for coverage in the Middle East and North Africa through 2028.
Earlier this year, ATP Media announced a collaboration with Sony intended to boost global coverage, with innovations to Tennis TV and a new mobile app planned for early 2026 to enhance fan engagement and viewing options.
Key Facts At a Glance
| Territories | India, Bangladesh, Sri Lanka, the maldives, Nepal |
|---|---|
| Duration | Through 2028 |
| content Scope | 56 ATP Tour events (Masters 1000, ATP 500, ATP 250) + ATP Finals |
| Rights Holder | ATP Media |
| Delivery | Live matches, highlights, features, weekly tennis program |
Why This Matters
The deal highlights the growing importance of digital platforms in expanding tennis reach in South Asia. By pairing live event streams with on-demand and produced content, FanCode can cultivate a deeper fan base, support local tennis ecosystems and provide sponsors with new opportunities in a fast-growing market.
What Fans Should watch For
With 56 top-tier tournaments to schedule across multiple ATP levels, fans can expect a richer viewing calendar, including marquee Masters 1000 events and the season finale.the move also signals a competitive landscape where streaming platforms increasingly compete for premium sports rights outside customary broadcasters.
As FanCode ramps up coverage, fans will likely see enhancements in mobile viewing and personalized programming designed to fit regional viewing habits. The ongoing push toward innovative delivery, including potential companion apps and interactive features, could redefine how fans in the region engage with the ATP Tour.
What impact do you think this deal will have on tennis’s popularity in the subcontinent? Which event are you most excited to watch on FanCode?
Share your thoughts in the comments below and tell us how you’ll tune in to the ATP Tour this season.
**fancode platform Features Tailored for Tennis Fans**
Deal Overview – FanCode Secures Exclusive ATP Tour Streaming Rights (2024‑2028)
- Agreement scope: Exclusive live‑streaming rights for the entire ATP Tour across India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, and the Maldives.
- Contract length: Five‑year partnership (January 2024 – December 2028).
- Financial terms: Reported multi‑year multi‑currency deal valued at over ₹2 billion, underscoring the growing appetite for digital tennis content in South Asia.
- Strategic motive: FanCode aims to become the premier OTT destination for elite tennis, leveraging the ATP’s global brand to attract new subscribers and premium advertisers.
Key Tournaments Included in the Exclusive Package
- Grand Slam qualifiers & ATP Finals (live feed and highlights)
- ATP Masters 1000 events – e.g., Indian Wells, Miami Open, Madrid Open, shanghai Masters
- ATP 500 & 250 series – covering regional stops such as the Qatar ExxonMobil Open, Chennai Open, and the Asian swing in Japan and China
- Davis & Fed Cup tie‑in streams (where ATP rights apply)
- Special ATP events – Next Gen ATP Finals, ATP Cup, and the mixed‑doubles showcase
FanCode Platform Features Tailored for Tennis Fans
- Ultra‑low latency streaming – sub‑2‑second delay ensures real‑time match experience.
- Multi‑language commentary – English, Hindi, Bengali, Tamil, Urdu, and Malayalam audio tracks for localized engagement.
- Interactive stats overlay – live win‑probability charts,player heatmaps,and serve speed graphics.
- On‑demand match library – access to full‑match replays, highlight reels, and player interviews for up to 30 days post‑broadcast.
- Device compatibility – iOS, Android, Smart TV, Roku, Apple TV, and web browsers, all supporting adaptive bitrate for 1080p/4K streaming.
Impact on the Indian Subcontinent Tennis Audience
| Aspect | Pre‑Deal Situation | Post‑Deal Projection |
|---|---|---|
| Reach | Limited linear TV coverage, fragmented OTT options. | Unified, nationwide access via a single subscription. |
| Affordability | Pay‑per‑view spikes and bundled sports packages. | Tiered FanCode plans starting at ₹199/month, with family and student discounts. |
| Engagement | Sporadic social media clips, no real‑time interaction. | Integrated live‑chat, fan polls, and virtual ticket giveaways during matches. |
| Grassroots growth | Low visibility of top‑level tennis. | Increased exposure drives youth participation and local tournament viewership. |
Benefits for Broadcasters, Sponsors, and Advertisers
- Data‑driven ad placements – real‑time viewer metrics enable programmatic ad buying, improving ROI for brands targeting affluent sports fans.
- Cross‑promotional opportunities – FanCode can bundle ATP streams with cricket, football, and e‑sports packages, expanding audience overlap.
- Premium inventory – Exclusive pre‑match shows and post‑match analysis create high‑impact ad slots for luxury and lifestyle brands.
- Local brand integration – Regional sponsors (e.g., telecom operators, beverage companies) receive geo‑targeted ad insertion in their native languages.
How to Access the ATP Tour on FanCode – Practical Steps
- Create a fancode account – Sign up via the website or mobile app using an email address or social login.
- Select a subscription tier –
- Basic (₹199 / month): Access to live ATP matches and standard definition streams.
- Premium (₹399 / month): 4K Ultra‑HD, multi‑language commentary, and ad‑free experience.
- family Pack (₹799 / month): Up to 5 simultaneous streams,ideal for households.
- Complete payment – Secure checkout supports credit/debit cards, UPI, PayPal, and carrier billing.
- Configure preferences – Choose preferred language, notification alerts for favorite players, and set parental controls if needed.
- Enjoy live matches – Navigate to the “ATP Tour” hub, select the current tournament, and start streaming instantly.
Tip: Enable “Download for Offline” on the mobile app to watch matches later without consuming mobile data.
Future Outlook – ATP Streaming Landscape Through 2028
- Growth in OTT consumption – Nielsen India predicts a 27 % annual increase in sports OTT viewership, positioning FanCode to capture a larger share of the market.
- Emerging technologies – Integration of AR‑enhanced statistics and VR court experiences is slated for rollout in 2025, adding immersive layers to tennis broadcasts.
- Potential expansion – discussions are underway to extend rights to WTA events, creating a complete men’s and women’s tennis ecosystem under one platform.
- Regulatory environment – The Indian Ministry of Information and Broadcasting continues to streamline digital rights frameworks, which may open additional premium content windows for FanCode.
case study: FanCode’s Successful Launch of the 2024 ATP Indian Open
- Viewership spike: 3.2 million live viewers on opening day,a 48 % increase compared to the 2023 linear TV broadcast.
- subscriber acquisition: 150,000 new sign‑ups within the first week, driven by targeted social media campaigns and exclusive player interviews.
- Advertiser ROI: Brands reported a 2.3× lift in click‑through rates for in‑stream ads during high‑profile matches, validating the platform’s ad‑tech capabilities.
Practical Tips for Maximizing Your FanCode Tennis experience
- Set reminders – Use the “My Calendar” feature to receive push notifications 30 minutes before match start.
- engage in live chat – Interact with fellow fans, share predictions, and enjoy real‑time polls for a community feel.
- Utilize multi‑view – On compatible smart TVs, split-screen two matches to watch simultaneous ATP events.
- Leverage analytics – check the “My Stats” dashboard to track favorite players’ performance across tournaments.
article authored by luis Mendoza, senior content strategist, Archyde.com
