FANTA® Unites with Universal Pictures and Blumhouse for Epic Terror Icons Collaboration

Fanta, Universal Pictures, and Blumhouse Team Up for a Spooktacular Halloween Collaboration

Atlanta, Georgia – August 28, 2025 – Prepare for a chillingly delightful Halloween season! Fanta®, Universal Pictures and Blumhouse are launching a global collaboration that unites four legendary figures of terror in a unique and limited-edition campaign.

The partnership brings together Chucky, Freddy Fazbear, The Grabber, and M3GAN, all bound by a shared craving: a Fanta®. The campaign will include a series of pre-Halloween experiences, as well as limited-edition Fanta® packaging featuring the iconic characters.

New films and Flavorful Frights

Universal Pictures will debut two new horror films from blumhouse, the leaders in the horror genre: Black phone 2, set to premiere in cinemas on October 17, and Five Nights at Freddy’s 2, arriving on December 5. These releases will further amplify the terrifying excitement surrounding the collaboration.

Fans can also look forward to limited-edition Fanta® cans featuring the horror icons.Chucky’s Punch, a personalized flavor, will join existing Fanta® flavors with each character appearing on a unique can design – The Grabber on strawberry, Freddy Fazbear on orange, and M3GAN on grape. QR codes on the cans will unlock exclusive content and experiences.

according to Ibrahim Salim Khan, Fanta® Global Vice President of the Coca-Cola Company, “Fanta promises fun and only fun. What better occasion than Halloween to embrace that spirit? This collaboration brings together legendary horror characters for the first time in history, united by one desire: a Fanta!”

A Spooky Presence Everywhere

From September through October, and beyond, fans can expect to encounter these horror characters in unexpected places, including stores, vending machines, and even factory settings, all in pursuit of a flavorful Fanta®.The complete Halloween collection of Fanta® flavors is now available nationwide.

Character	Film/Franchise	Fanta® Flavor Pairing
chucky	Chucky franchise	Chucky’s Punch
Freddy Fazbear	Five Nights at Freddy’s franchise	Orange
The Grabber	The Black Phone franchise	Strawberry
M3GAN	M3GAN franchise	Grapes

Did you know? The horror genre continues to dominate the box office, with films like Five nights at Freddy’s becoming cultural phenomena? This collaboration taps into that enthusiasm, offering fans a unique and interactive experience.

Pro Tip: Scan the QR codes on the limited-edition Fanta® cans to unlock exclusive content and potentially early access to film trailers and behind-the-scenes footage.

For more information about the collaboration and the “They Wanta Fanta®” campaign, visit https://www.fanta.com.

The Enduring Appeal of Horror and Brand Collaborations

The strategic alliance between Fanta, Universal Pictures, and Blumhouse exemplifies a growing trend of cross-promotional marketing within the entertainment industry. By leveraging the popularity of established horror franchises, Fanta aims to capture a wider audience and enhance brand engagement, particularly among younger demographics.

The horror genre’s sustained success is rooted in its ability to tap into primal fears and provide a cathartic experience for viewers.This appeal extends beyond customary film releases, often manifesting in merchandise, video games, and now, limited-edition beverage collaborations.

frequently Asked Questions About the Fanta® and Horror Collaboration

What are your thoughts on this unusual,yet exciting,collaboration? Do you think other brands should partner with horror franchises to engage fans?

Share your thoughts in the comments below and be sure to spread the spooky news!

Here are three PAA (People Also Ask) related questions, each on a new line, based on the provided text:

The iconic orange soda, FANTA®, is diving headfirst into the world of horror with a groundbreaking collaboration with Universal Pictures and Blumhouse Productions. This isn’t just a promotional tie-in; it’s a full-fledged immersion into the universes of legendary horror icons, promising fans a chillingly sweet experiance. The campaign, launching in Fall 2025, centers around limited-edition FANTA® packaging featuring characters from classic and contemporary horror franchises.

Decoding the Collaboration: What’s Brewing?

This partnership goes beyond slapping a monster image on a can. FANTA®,known for its playful branding,is leveraging the intense popularity of the horror genre and blumhouse’s knack for revitalizing it. Here’s a breakdown of what we know:

Featured Icons: Initial reports confirm appearances from Michael Myers ( Halloween), Chucky (Child’s Play), and Ghostface (Scream). Rumors suggest potential additions from the Friday the 13th and The Purge franchises.

Limited-Edition Packaging: Six distinct can designs will be released, each showcasing a different horror movie villain. These aren’t just static images; expect dynamic artwork and possibly even QR codes unlocking exclusive content.

Interactive AR Experience: Augmented Reality (AR) will play a significant role. Scanning the cans with a dedicated FANTA® app will unlock exclusive behind-the-scenes footage,character bios,and potentially even mini-games. This taps into the growing trend of immersive marketing.

Sweepstakes & Prizes: A major sweepstakes will offer fans the chance to win trips to Halloween Horror Nights at Universal Studios, exclusive merchandise, and even walk-on roles in future Blumhouse productions (details still emerging).

Social Media Campaign: Expect a heavy push on platforms like TikTok, Instagram, and X (formerly Twitter), utilizing the hashtag #FantaTerrorIcons. User-generated content will be encouraged, fostering a community around the campaign.

The Strategic Rationale: Why This Works

This collaboration is a masterclass in brand synergy. Here’s why it’s a smart move for all parties involved:

FANTA®’s Target Demographic: gen Z and Millennials are the primary consumers of both FANTA® and horror films. This campaign directly appeals to their shared interests.

Blumhouse’s Brand Power: Blumhouse has become synonymous with modern horror, consistently delivering commercially prosperous and critically acclaimed films. Their association lends credibility to the campaign.

Universal Pictures’ reach: Leveraging the vast distribution network of universal Pictures ensures maximum exposure for the FANTA® promotion.

Capitalizing on Horror’s Popularity: The horror genre is experiencing a resurgence, driven by streaming services and a renewed gratitude for classic films. This is the perfect time to capitalize on the trend.

Experiential Marketing: The AR experience and sweepstakes elevate the campaign beyond simple product placement, creating a memorable and engaging experience for consumers.

beyond the Can: Expanding the Universe

The collaboration isn’t limited to just the packaging. FANTA® is exploring several avenues to expand the horror theme:

Limited-Edition Merchandise: Expect a range of horror-themed merchandise, including t-shirts, hoodies, and collectible figures, available through the FANTA® website and select retailers.

Pop-Up Experiences: Rumors suggest FANTA® is planning pop-up experiences in major cities, offering fans a chance to immerse themselves in the worlds of their favorite horror icons. These could include escape rooms, haunted houses, and interactive exhibits.

Digital Content: FANTA® will be releasing a series of short horror films and webisodes, featuring the horror icons and incorporating the FANTA® brand.

Influencer Marketing: Collaborations with horror influencers and gaming streamers will amplify the campaign’s reach and engagement.

Real-World Examples & Similar Campaigns

While this FANTA® collaboration is unique in its scope, it’s not the first time brands have partnered with the horror genre.

Coca-Cola & Stranger Things: Coca-Cola’s partnership with Stranger Things saw the release of limited-edition cans and bottles featuring characters from the show, mirroring the immersive approach of the FANTA® campaign.

McDonald’s & Halloween: McDonald’s frequently releases Halloween-themed promotions, including limited-edition packaging and menu items, demonstrating the appeal of the horror aesthetic to fast-food consumers.

Burger King & IT: Burger King famously turned off the lights in some of its restaurants to promote the release of the IT remake, creating a chilling and memorable experience for customers.

These examples demonstrate the potential for brands to successfully leverage the horror genre to connect with consumers and drive sales.

Benefits for Consumers & Brands

This collaboration offers significant benefits for both consumers and the brands involved:

for Consumers:

Exclusive Content: Access to behind-the-scenes footage, character bios, and potentially even mini-games.

Sweepstakes Opportunities: The chance to win exciting prizes, including trips to Halloween Horror Nights and exclusive merchandise.

Immersive Experience: A chance to immerse themselves in the worlds of their favorite horror icons.

Collectible Packaging: Limited-edition cans that serve as collectible items.

For Brands:

Increased Brand Awareness: Exposure to a wider audience through the combined reach of FANTA®, Universal Pictures, and Blumhouse.

Enhanced Brand Image: Association with the popular and exciting horror genre.

Increased Sales: Driven by the limited-edition packaging and sweepstakes.

* Stronger Customer Engagement: Through the AR experience and social media campaign.

Practical Tips for Maximizing Engagement

for consumers looking to fully experience the #FantaTerrorIcons campaign:

1. Download the FANTA® App: Essential for unlocking the AR experience.
2. Follow FANTA® on Social Media: Stay updated on the latest news, contests, and exclusive content.
3. Collect All Six Can Designs: Complete the set for the ultimate collectible experience.
4. Participate in the Sweepstakes: Increase your chances of winning exciting prizes.
5. Share Your experience: Use the hashtag #FantaTerrorIcons to share your photos and videos on social media.

This collaboration between FANTA®, Universal Pictures, and Blumhouse is poised to be a major success, blending the sweet refreshment of FANTA® with the chilling thrills of the horror genre. It’s a campaign that promises to delight fans and solidify FANTA®’s position as a leading beverage brand.