Rotterdam is bracing for a unique atmosphere at De Kuip on Sunday, March 22nd, as Feyenoord hosts Ajax in the highly anticipated ‘Klassieker.’ In a move designed to amplify the home support, the usual away section will be reimagined as “Vak MM” thanks to a partnership with principal sponsor MediaMarkt. The transformation, which includes the removal of lexaan walls and netting, aims to create a more unified and fervent atmosphere within the stadium, according to Feyenoord’s official website.
The initiative isn’t just about aesthetics. MediaMarkt is giving away 100 tickets for Vak MM, offering a select group of Feyenoord supporters an exclusive experience. This comes as the ‘Klassieker’ is already a sold-out event, meaning these tickets represent a rare opportunity to witness the rivalry firsthand. The club confirmed that, as in previous years, visiting Ajax supporters will not be present in the stadium. The goal is to maximize home advantage and create an intimidating environment for the opposition.
Traditionally, the section of De Kuip designated for away fans is separated from the rest of the stadium by lexaan walls and netting. Yet, for this match, those barriers will be removed, allowing fans in Vak MM to directly interact with and contribute to the overall energy of the stadium. Feyenoord officials believe this will foster a stronger sense of unity and provide a significant boost to the team. The club stated that the transformation will make the out-section a “full-fledged Feyenoord section,” as reported by Feyenoord.com.
Supporters hoping to secure one of the 100 tickets for Vak MM can enter a competition through the “Take your Seat” campaign. Entries are being accepted until Wednesday, March 18th at 12:00 PM CET. Winners will be contacted directly. But even for those who don’t win a ticket, MediaMarkt is offering a consolation prize: 2,000 Feyenoord ONE codes will be randomly distributed among all non-winning entrants. These codes will grant access to exclusive content surrounding the ‘Klassieker,’ including press conferences, previews, and full match replays, available through the Feyenoord App. More details on the competition and the Feyenoord ONE codes can be found on the club’s website.
What is Vak MM?
Vak MM is a temporary transformation of the usual away section at De Kuip for the Feyenoord-Ajax match on March 22nd. Sponsored by MediaMarkt, it aims to create a more immersive and unified experience for Feyenoord supporters by removing physical barriers and offering a unique atmosphere. The exact details of what makes Vak MM “not just a section” are being kept under wraps until matchday, adding an element of anticipation for those lucky enough to attend.
How to Enter the Competition
Feyenoord fans can enter the competition to win tickets to Vak MM by visiting the official “Take your Seat” campaign page. The deadline for entries is Wednesday, March 18th at 12:00 PM CET. Winners will be notified personally by the club. Even if you don’t win a ticket, entering the competition provides a chance to win one of 2,000 Feyenoord ONE codes for exclusive content access.
The ‘Klassieker’ is always a pivotal moment in the Eredivisie season, and this year’s edition promises to be particularly special with the innovative transformation of the stadium and the added energy from a fully unified home support. As Feyenoord prepares to face their arch-rivals, the club and MediaMarkt are hoping to create an unforgettable experience for the fans and a significant advantage for the team. The focus now shifts to the pitch as both teams prepare for a fierce battle on March 22nd, with the outcome potentially shaping the title race.
Share your thoughts on this exciting development and let us know if you’re entering the competition in the comments below!
