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Fez Tourism Surges: April Sees 26% Increase in Overnight Stays
Table of Contents
- 1. Fez Tourism Surges: April Sees 26% Increase in Overnight Stays
- 2. Exploring Fez
- 3. Frequently Asked Questions About Tourism in Fez
- 4. What specific marketing strategies employed by the Moroccan National tourism Office (ONMT) proved most effective in attracting tourists to Fez in April?
- 5. Fez Sees Meaningful Tourism Boost in April
- 6. April in Fez: A Record-Breaking Month for Moroccan Tourism
- 7. Key Drivers of the Tourism increase
- 8. Impact on the Local Economy
- 9. Exploring Fez: Top Attractions
- 10. Benefits of Visiting Fez in April
- 11. Practical Tips for Travelers
Fez,Morocco,is witnessing a remarkable upswing in tourism. The National Tourism Observatory (A) recently reported that classified tourist accommodation establishments (EHTC) in the city recorded a substantial 26% increase in overnight stays during April 2025, when contrasted with the same period last year.
Specifically, Fez’s EHTCs registered a total of 101,037 overnight stays in April 2025, a notable rise from the 80,189 stays recorded in April 2024. This translates to an occupancy rate of 62% for these establishments.
The ancient city of Fez continues to solidify its position as a premier tourist destination in Morocco. It currently ranks as the fifth most visited city nationally, following Marrakech, Agadir, Casablanca, and Tangier.
Year-to-date figures further demonstrate this positive trend. Since the beginning of 2025, Fez’s EHTCs have accommodated 351,674 overnight stays, representing a 23% increase from the 285,847 stays recorded during the same period in 2024.
Nationally, Morocco’s tourism sector is also thriving. Total overnight stays in EHTCs across the country increased by 23% in April 2025 compared to April 2024, with a national occupancy rate of 57%, a 6 percentage point improvement.
Morocco welcomed over 9 million overnight stays by the end of April 2025, a more than 15% increase from the 7.83 million stays recorded during the same period in the previous year. The national occupancy rate stands at 48%, up 3 percentage points year-over-year.
Exploring Fez
Fez, a UNESCO World Heritage site, offers a captivating blend of history, culture, and tradition. From its intricate medina to its stunning mosques and vibrant souks, the city provides an unforgettable experience for travelers.
Frequently Asked Questions About Tourism in Fez
A combination of factors, including increased marketing efforts, improved infrastructure, and the city’s unique cultural appeal, are contributing to the tourism surge.
Yes, Fez is generally considered a safe city for tourists. However, as with any travel destination, it’s significant to be aware of yoru surroundings and take necessary precautions.
Spring (April-May) and autumn (September-October) offer pleasant weather and are ideal times to visit Fez.
The Chouara Tanneries,
What specific marketing strategies employed by the Moroccan National tourism Office (ONMT) proved most effective in attracting tourists to Fez in April?
Fez Sees Meaningful Tourism Boost in April
April in Fez: A Record-Breaking Month for Moroccan Tourism
April 2025 marked a pivotal moment for tourism in Fez, Morocco, with the city experiencing a ample surge in visitor numbers. Data released by the Moroccan Ministry of Tourism indicates a 28% increase in international arrivals compared to April 2024, making it the busiest April on record. This boost is attributed to a combination of factors, including favorable weather, increased flight connectivity, and triumphant marketing campaigns highlighting Fez’s cultural heritage. The influx of tourists has positively impacted local businesses, hotels, and the overall economy of the Fez-Meknes region.
Key Drivers of the Tourism increase
Several elements contributed to Fez’s impressive tourism performance in April:
Improved Air Access: New direct flight routes from key European cities – including London, Paris, and Berlin – were launched in early April, making Fez more accessible to a wider range of travelers. Budget airlines also expanded their services to fez-Saïs airport, offering competitive fares.
Favorable Weather Conditions: April offers pleasant temperatures in Fez, avoiding the intense heat of the summer months and the occasional rainfall of winter. This ideal weather attracted visitors seeking outdoor activities and cozy exploration. Average temperatures hovered around 22°C (72°F).
Cultural Events & Festivals: The timing of the April tourism boom coincided with several local cultural events, including the World Sacred Music Festival preparations and smaller, community-based celebrations. These events provided unique experiences for tourists and showcased the rich traditions of Fez.
Strategic Marketing Campaigns: The Moroccan National Tourism Office (ONMT) launched targeted digital marketing campaigns focusing on Fez’s historical sites, culinary scene, and artisan workshops. These campaigns utilized social media platforms and online travel agencies to reach potential visitors.
Increased Cruise Ship visits: The Port of Tangier Med, a key gateway for cruise ships, saw an increase in vessels including Fez as a port of call for day trips, contributing to the overall visitor numbers.
Impact on the Local Economy
The surge in tourism had a ripple effect throughout the Fez economy:
Hotel Occupancy Rates: Hotel occupancy rates in Fez reached an average of 85% in April,a significant increase from 68% in the same month last year. Luxury riads and customary guesthouses were especially popular.
Restaurant & Café Revenue: Restaurants and cafes in the Medina and Ville Nouvelle reported a substantial increase in revenue, with manny experiencing a 30-40% rise in sales. Traditional Moroccan cuisine, particularly tagine and couscous, proved to be a major draw for tourists.
artisan & Craft Sales: The vibrant artisan community of Fez benefited from increased demand for traditional crafts,including leather goods,ceramics,and metalwork. Sales at the Chouara Tanneries and various artisan cooperatives saw a noticeable uptick.
Employment Opportunities: The tourism boom created temporary and permanent employment opportunities in the hospitality sector, tour guiding services, and related industries.
Exploring Fez: Top Attractions
Fez offers a wealth of attractions for visitors. Here are some highlights:
- Fes el Bali (Old City): A UNESCO World Heritage site, the Medina of Fez is a labyrinthine network of narrow streets, bustling souks, and historic mosques.
- Chouara Tanneries: Witness the traditional process of leather tanning, a centuries-old craft that remains a defining feature of Fez.
- Al-Attarine Madrasa: A stunning example of Marinid architecture, this 14th-century theological college showcases intricate tilework and carved cedarwood.
- Kairaouine Mosque (and University): One of the oldest universities in the world, the kairaouine Mosque is a significant center of Islamic learning (non-Muslims cannot enter the prayer hall).
- Jnan Sbil Gardens: A tranquil oasis offering a respite from the bustling Medina, these gardens feature lush vegetation, fountains, and shaded pathways.
- Pottery and Ceramic Workshops: Explore the art of Fez pottery, known for its vibrant colors and intricate designs.
Benefits of Visiting Fez in April
Choosing April for a visit to Fez offers several advantages:
Pleasant Climate: enjoy comfortable temperatures ideal for exploring the city on foot.
Fewer Crowds (Compared to Peak Season): While April saw a boost in tourism, it wasn’t as crowded as the peak summer months.
cultural Immersion: Experience local traditions and events without the overwhelming crowds of high season.
Affordable Prices: accommodation and tour prices are generally more reasonable in April compared to the summer.
Practical Tips for Travelers
Accommodation: Book your accommodation in advance, especially if traveling during peak periods. Consider staying in a traditional riad for an authentic experience.
transportation: The Medina is best explored on foot. Taxis are readily available for longer distances.
Dress Code: Dress modestly, especially when visiting religious sites.
Bargaining: Bargaining is customary in the souks. Be polite and respectful during negotiations.
Currency: the Moroccan Dirham (MAD) is the local currency. ATMs are widely available.
* Language: Arabic and French are the official languages. English is spoken in tourist areas.
