FIBA Extends Broadcast partnership with Cignal TV in Landmark Four-Year Deal
Table of Contents
- 1. FIBA Extends Broadcast partnership with Cignal TV in Landmark Four-Year Deal
- 2. Expanded Coverage Across Multiple Platforms
- 3. Key events Included in the Agreement
- 4. Industry Reaction and future Outlook
- 5. The Rise of Basketball in Southeast asia
- 6. Frequently Asked Questions About the Cignal-FIBA Partnership
- 7. How will this partnership specifically benefit the visibility of Gilas pilipinas?
- 8. FIBA Extends partnership with Cignal in the Philippines for Additional Four Years
- 9. Strengthening Basketball Broadcasts in the Philippines
- 10. Key Highlights of the Extended Agreement
- 11. Impact on Filipino Basketball Fans
- 12. Cignal’s Previous FIBA Coverage: A Track Record of Success
- 13. The Strategic Importance of the Philippines for FIBA
- 14. future Outlook: What to Expect from the Partnership
Basketball fans in the Philippines are set to enjoy complete coverage of FIBA competitions after the international governing body renewed its partnership with Cignal TV for another four years.
Expanded Coverage Across Multiple Platforms
The renewed agreement provides expansive broadcast rights, encompassing free-to-air (FTA), pay-television, and digital streaming platforms. This multi-platform strategy ensures that a wider audience can access FIBA events, catering to diverse viewing preferences.
Specifically, FIBA events will be aired on One Sports and RPTV for FTA viewers, while One Sports+ and PBA Rush will carry the action on pay-TV. Streaming will be available through Pilipinas Live, Cignal Play, and Cignal Super, offering on-demand access and exclusive content.
Did You Know? The Philippines is consistently ranked among the most passionate basketball nations globally,with viewership numbers often exceeding those in larger markets.
Key events Included in the Agreement
Cignal’s coverage will extend to all major FIBA events and qualifying tournaments. A meaningful highlight is the inclusion of the 2027 men’s FIBA Basketball World Cup, as well as the 32nd edition of the FIBA Women’s Asia Cup, which the Philippines will host in the same year.
The Pilipinas Live app will provide video-on-demand services, offering replays and curated highlights for dedicated fans. This provides a personalised viewing experience, allowing fans to catch up on missed moments or revisit their favorite plays.
| platform | Coverage Type |
|---|---|
| One Sports | FTA |
| RPTV | FTA |
| One Sports+ | Pay-TV |
| PBA Rush | Pay-TV |
| Pilipinas Live | Streaming (VOD) |
| Cignal Play | Streaming |
| Cignal super | Streaming |
Industry Reaction and future Outlook
Frank Leenders, Director General of FIBA Media and Marketing Services, emphasised the strong basketball culture in the Philippines and Cignal’s proven ability to deliver exceptional coverage. He stated that the partnership is crucial for growing the game’s popularity globally.
This renewal builds on a decade-long relationship,with Cignal originally partnering with FIBA in 2017. The extension demonstrates the mutual benefits of the collaboration and a shared commitment to promoting basketball in the region.
Pro Tip: Broadcasters are increasingly leveraging digital platforms to enhance fan engagement, offering live streams, interactive features, and exclusive content.
This deal follows a similar move by ESPN, which recently extended its FIBA rights in Australia and New Zealand, highlighting the growing commercial value of international basketball.
The Rise of Basketball in Southeast asia
Basketball’s popularity is surging across Southeast Asia, driven by factors such as increased access to international competitions and the emergence of local stars. This growth presents significant opportunities for broadcasters and sponsors.
According to Statista, the sports market in Southeast Asia is projected to reach $27.69 billion in 2025, with basketball being a key contributor to this growth. This trend is expected to continue as the region’s middle class expands and disposable incomes rise.
Frequently Asked Questions About the Cignal-FIBA Partnership
- What types of FIBA events will be covered? All major FIBA events and qualifying tournaments, including the 2027 Basketball World Cup and the Women’s Asia Cup.
- Where can I watch FIBA events live in the Philippines? on One Sports, RPTV (FTA), One Sports+, PBA Rush (pay-TV), and through streaming platforms Pilipinas Live, Cignal Play, and Cignal Super.
- Is there any on-demand content available? Yes, the pilipinas Live app offers video-on-demand access to all FIBA games and exclusive curated content.
- How long is the new broadcast agreement between FIBA and Cignal TV? The agreement spans four years.
- What does this partnership mean for basketball fans in the Philippines? Enhanced access to high-quality coverage of international basketball competitions.
How will this partnership specifically benefit the visibility of Gilas pilipinas?
FIBA Extends partnership with Cignal in the Philippines for Additional Four Years
Strengthening Basketball Broadcasts in the Philippines
The International Basketball Federation (FIBA) has announced a four-year extension of its partnership with Cignal TV, the philippines’ leading pay television provider. This renewed agreement, solidified on october 4, 2025, ensures continued comprehensive coverage of major FIBA basketball events for Filipino fans. The partnership covers events from 2025 thru 2029, solidifying Cignal’s position as the premier broadcaster of international basketball in the country. This is notable news for Philippine basketball enthusiasts and the growth of the sport locally.
Key Highlights of the Extended Agreement
The extended partnership encompasses broadcasting rights for a wide range of FIBA competitions, including:
* FIBA Basketball World Cup: The pinnacle of international men’s basketball.
* FIBA Women’s Basketball World Cup: Showcasing the best female basketball talent globally.
* FIBA Continental Cups: Including the FIBA Asia Cup for both men and women.
* FIBA qualifying Tournaments: The road to the World cups and Continental Cups.
* FIBA Youth World Cups: Developing the next generation of basketball stars.
Cignal will broadcast these events across its various platforms, including:
* TV5: A free-to-air channel reaching a broad audience.
* One Sports: Cignal’s dedicated sports channel.
* cignal Play: Cignal’s streaming platform, offering on-demand and live viewing options.
* Satellite and Cable TV: Traditional broadcast methods for widespread accessibility.
Impact on Filipino Basketball Fans
This extension translates to several benefits for basketball fans in the Philippines:
* Increased Accessibility: Wider coverage across multiple platforms ensures more Filipinos can watch FIBA events.
* High-Quality Broadcasts: Cignal’s commitment to quality production promises a superior viewing experience.
* Support for Gilas Pilipinas: Increased exposure to international competition can inspire and motivate the national team, Gilas Pilipinas.
* Growth of the Sport: Consistent broadcasting of high-level basketball fosters greater interest and participation in the sport at all levels.
* Live Streaming Options: Cignal Play provides convenient access to live games for viewers on the go.
Cignal’s Previous FIBA Coverage: A Track Record of Success
Cignal TV has a proven track record of successfully broadcasting FIBA events. Their coverage of the 2023 FIBA Basketball World Cup, co-hosted by the Philippines, Indonesia, and Japan, was widely praised for its comprehensive coverage, expert analysis, and engaging presentation. The 2023 World Cup saw record viewership numbers on Cignal’s platforms, demonstrating the strong demand for international basketball in the Philippines. This success was a key factor in FIBA’s decision to extend the partnership. The FIBA World Cup 2023 coverage included:
- Live game broadcasts on TV5 and One Sports.
- Streaming options via Cignal Play.
- Pre- and post-game analysis shows.
- exclusive interviews with players and coaches.
- Highlights and replays available on demand.
The Strategic Importance of the Philippines for FIBA
The Philippines is a basketball-crazy nation with a passionate fanbase. The country consistently ranks among the top viewers of FIBA events globally. This makes the Philippines a strategically significant market for FIBA, and Cignal TV a vital partner in reaching this audience. The partnership allows FIBA to:
* Expand its reach in Southeast Asia: The Philippines serves as a gateway to the broader Southeast Asian market.
* Promote the sport’s growth: Increased exposure in the Philippines can inspire a new generation of basketball players and fans.
* Generate revenue: Broadcasting rights fees contribute to FIBA’s financial stability and allow it to invest in the development of basketball worldwide.
* Leverage local expertise: cignal TV’s understanding of the Philippine market and its broadcasting capabilities are invaluable.
future Outlook: What to Expect from the Partnership
Looking ahead,the extended partnership between FIBA and Cignal promises even more exciting developments for Filipino basketball fans.Potential future initiatives include:
* Enhanced production quality: Utilizing cutting-edge technology to deliver a more immersive viewing experience.
* Localized content: Creating content specifically tailored to the Philippine audience, such as interviews with Filipino players and coaches.
* Community engagement: Organizing events and activities to connect with basketball fans across the country.
* Digital innovation: Exploring new ways to deliver content through digital platforms, such as virtual reality and augmented reality.
* Increased coverage of youth tournaments: Showcasing the rising stars of Philippine basketball.
This continued collaboration will undoubtedly contribute to the continued growth and popularity of basketball in the Philippines, benefiting both the sport and its passionate fanbase. The FIBA-Cignal partnership is a win-win for all involved.
