No freebies. Bruno Le Maire asked distributors to “Shift” Black Friday promotions scheduled for November 27. Their “To show a sense of responsibility”, insisted the Minister of Finance, during the questioning session to the government, in the Senate, Wednesday, November 18, the day on which several federations of traders jointly spoke to beg Matignon to lift the containment measures in force since October 31 and allow them to reopen their stores on the last Friday in November.
All federations prefer this date rather than that of Tuesday 1is December, the day mentioned, when the reconfinement was announced, by Prime Minister Jean Castex if “Health data allows it”.
“November 27 is imperative”, implored Yohann Petiot, director general of the Alliance du commerce. “Open or kill us, we ask you Mr. President to choose!” “, also argued the French Commerce Council in an open letter to the Head of State Emmanuel Macron, a week before the latter’s speech devoted to health measures to be applied at the end of the year.
All the managers of perfumeries, toy stores and other fashion boutiques who were forced to draw the curtain on October 31 are worried that the Black Friday manna is slipping away from them. Gold, “This operation represented 6 billion euros in turnover in France last year”, assures Jacky Rihouet, president of Interpsort in France. Because its slashed prices attract crowds on the Net and in… stores. In 2019, it was the antechamber of Christmas sales.
The sector is “heading for disaster”
This year, all traders are worried about these sales being blown away on the Net; in the state of the containment measures, only the actors authorized to sell non-essential products – foremost among which are Amazon, Cdiscount and other Zalandos – would then carve out the lion’s share.
From then on, all brands dream of picking up this sesame and thus benefit from a store rush to bail out their cash. But the Ministry of Health Olivier Véran, for his part, fears precisely this influx into shopping malls and shopping streets. Such a buying fever could contribute to the spread of the virus. This scenario “Is not appropriate” given the health situation, Bercy tranche.
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