The BCCI is expected to earn over Rs 1,000 crore through sponsorship in the 15th edition of the IPL. The BCCI receives such a large amount in addition to the proceeds from the sale of the broadcasting rights of the games. This is the first time since the inception of the IPL in 2008 that the BCCI has received such a large amount of sponsorship.
The BCCI has won in two ways this time. One is that the BCCI will get Rs 48-50 crore this year from deals with Swiggy and Rupee. The BCCI’s second benefit comes from the title sponsorship deal. Tata Group to pay Rs 335 crore to BCCI This is less than what Vivo has to offer. However, it will generate regarding 30–40% more revenue for the BCCI. The BCCI was able to overcome the huge drop in sponsorship by increasing the number of sponsors this time around.
English Summary:Ipl2022 latest updation
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