Forest Partners with New Shirt Sponsor

Disney+ Set to Broadcast LaLiga Matches in the UK & Ireland

London, UK – August 6, 2025 – In a critically important move for sports broadcasting, Disney+ is reportedly on the verge of securing the rights to stream live LaLiga football matches in the United Kingdom and Ireland. Advanced negotiations are underway to bring weekly LaLiga action directly to subscribers of the streaming platform for the upcoming season.This potential partnership marks a strategic expansion for Disney+ beyond its conventional entertainment offerings, tapping into the massive popularity of European football. While details of the financial agreement remain undisclosed, industry analysts suggest this represents a growing trend of streaming services vying for premium sports content.

Breaking Down the Implications:

The move signals a shift in how football fans in the UK and Ireland consume LaLiga. Previously reliant on traditional television broadcasters,viewers may soon have a more accessible and perhaps cost-effective way to follow their favourite teams and players.

Beyond the headline: The Evolving Sports Streaming Landscape

This development isn’t isolated. The sports streaming landscape is undergoing a rapid transformation, driven by several key factors:

Cord-Cutting: A growing number of viewers are abandoning traditional cable and satellite subscriptions in favour of streaming services. Direct-to-Consumer Models: Leagues and teams are increasingly exploring direct-to-consumer streaming options to control distribution and build closer relationships with fans.
the Power of Data: Streaming platforms can leverage user data to personalize the viewing experience and offer targeted advertising opportunities.
Global Reach: Streaming eliminates geographical barriers, allowing leagues like LaLiga to expand their international fanbase.

What This Means for the Future

Disney’s potential foray into LaLiga broadcasting could pave the way for similar deals between streaming giants and other sports leagues. Expect to see increased competition for sports rights, leading to more innovative viewing options and potentially lower costs for consumers. The integration of live sports into streaming platforms is no longer a question of if, but when and how extensively. This deal, if finalized, will be a key case study in the evolving dynamics of sports media.

How does the Forest-EcoThreads partnership exemplify the growing trend of brands aligning around shared values of wellbeing and sustainability?

Forest Partners with New Shirt Sponsor: A deep dive

The New Partnership: Forest & ecothreads

Forest, the popular productivity app known for gamifying focus and reducing phone addiction, has announced a notable new sponsorship deal with EcoThreads, a enduring apparel company specializing in organic cotton sportswear. This partnership marks a strategic move for both brands, aligning their values of mindful living and environmental responsibility.The deal, finalized on August 5th, 2025, will see EcoThreads become the official shirt sponsor for Forest’s global community events and feature prominently within the app’s promotional materials.

Understanding the Synergy: Brand Alignment

The collaboration between Forest and EcoThreads isn’t simply a financial transaction; it’s a carefully considered brand alignment.

Shared Values: Both companies champion a slower, more intentional lifestyle. Forest encourages users to disconnect to connect with the real world, while EcoThreads promotes sustainable consumption and ethical production.

Target Audience Overlap: The core demographic for both brands – young adults and professionals aged 18-35 – are increasingly conscious of their digital wellbeing and environmental impact. This shared audience creates a strong foundation for cross-promotion and brand loyalty.

Focus on Wellbeing: Both Forest and EcoThreads contribute to a holistic sense of wellbeing. Forest addresses mental health thru digital detox, and EcoThreads supports physical health with pleasant, eco-friendly activewear.

Details of the Sponsorship Agreement

The multi-year sponsorship agreement includes several key components:

1. Shirt Sponsorship: EcoThreads will be featured on all official Forest event t-shirts, including those worn at Forest-organized tree-planting initiatives and community meetups.
2. In-App Integration: Forest users will receive exclusive discounts and promotions for EcoThreads products within the app. Expect limited-edition Forest-themed apparel drops.
3. Co-Branded Content: Both companies will collaborate on content creation, including blog posts, social media campaigns, and potentially even guided meditation sessions focused on mindful living.
4. Sustainability Initiatives: A portion of the proceeds from co-branded merchandise will be donated to reforestation projects globally, reinforcing both brands’ commitment to environmental sustainability. This aligns with Forest’s core function of planting real trees as users achieve focus goals.

EcoThreads: A closer Look at the Sponsor

EcoThreads has quickly gained recognition in the sustainable fashion space. Key features of the brand include:

Organic Cotton: All EcoThreads apparel is made from 100% certified organic cotton, minimizing pesticide use and promoting soil health.

Ethical Production: The company partners with Fair Trade certified factories, ensuring fair wages and safe working conditions for garment workers.

Openness: EcoThreads provides detailed information about its supply chain, allowing consumers to trace the origins of their clothing.

Recycled Packaging: All EcoThreads products are shipped in recycled and compostable packaging.

Impact on Forest’s User Base: What to Expect

Forest users can anticipate several benefits from this partnership:

Exclusive Discounts: Access to special pricing on EcoThreads’ sustainable sportswear.

Enhanced brand Experience: The partnership reinforces Forest’s commitment to a mindful lifestyle beyond just digital wellbeing.

Community Building: Co-branded events and initiatives will provide opportunities for Forest users to connect in person and share their experiences.

* Increased Awareness: Exposure to EcoThreads’ sustainable practices may inspire Forest users to make more conscious consumer choices.

the Future of Brand Partnerships in the Wellbeing Space

The Forest-EcoThreads partnership exemplifies a growing trend: brands aligning around shared values of wellbeing and sustainability. Consumers are increasingly seeking out companies that not only offer quality products but also demonstrate a commitment to social and environmental responsibility. This collaboration sets a precedent for future partnerships in the digital wellbeing and sustainable living sectors. Expect to see more tech companies partnering with eco-conscious brands to reach a wider audience and amplify their impact.