Former WWE Talent Reflects on Departure and the Transition from Virtual Assistant to Content Writer

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Former WWE Prospect BJ Ray Addresses Release, Reflects on ‘greatest Rookie Run’

Orlando, FL – Former WWE talent Brayden Jesse Ray, who performed as BJ Ray, has publicly addressed his recent departure from the company. Ray, previously associated with WWE’s LFG programme and occasionally featured in NXT live events, acknowledged his release last week in a detailed social media post.

A Promising Run Cut Short

Ray’s message, shared on October 16th, 2025, describes his time with WWE as “arguably one of the greatest rookie runs of all time.” he expressed gratitude to Hunter, Shawn Michaels, and Matt Bloom, along with other WWE coaches and staff, for their support during his tenure at the WWE Performance Center.

The release comes as part of a series of cuts made by WWE to its NXT and developmental programs, affecting several up-and-coming performers. Ray had been sidelined due to a shoulder injury at the time of his release.

Building a Character and Fan Base

Ray explained that he intentionally cultivated a larger-than-life, villainous persona during his time with the association. He believes this strategy resonated with fans, building a significant following even before making his television debut on NXT. He noted gaining recognition at events like WWE World in Las Vegas and interacting with fans during travel.

“Without ever having a debut match on live @WWENXT tv, I have become one of the most recognized names in the brand and industry,” Ray wrote. Despite the setback of his release,he maintained a positive outlook,emphasizing gratitude and a commitment to recovery from his injury.

Looking Ahead

Ray concluded his statement with a nod to his future endeavors,referencing a quote from Conor mcgregor,saying “I’d like to take this chance to apologize to absolutely nobody.” He hinted at more to come, characterizing his work with WWE as “just the trailer” and teasing “the whole movie.”

Here’s a swift overview of Ray’s time with WWE:

Aspect	details
Programs Involved	LFG, NXT Live Events
Character	Villainous (“SexyBJRay”)
Injury Status	Sidelined with shoulder injury
Key Mentors	Hunter, Shawn Michaels, Matt Bloom

Did You Know? The WWE Performance Center, located in Orlando, Florida, is a state-of-the-art training facility that has been instrumental in developing many of today’s top wrestling stars.

Pro Tip: A strong social media presence is increasingly important for wrestlers looking to build their brand and connect with fans.

The Evolving Landscape of WWE Developmental

WWE’s developmental system has undergone several changes over the years, constantly adapting to the evolving wrestling landscape. The NXT brand,in particular,has served as a critical platform for identifying and nurturing future WWE Superstars. Recent adjustments, including the aforementioned cuts, reflect the company’s ongoing efforts to streamline its talent pool and optimize its developmental process. The current focus appears to be on integrating NXT more closely with the main roster, providing faster pathways for promising performers.

Frequently asked Questions About WWE Talent Releases

• what is WWE’s developmental system? WWE’s developmental system, primarily NXT, is designed to train and prepare aspiring wrestlers for the main roster.
• Why does WWE release talent? WWE releases talent for a variety of reasons, including performance issues, budgetary concerns, or changes in company strategy.
• What options do released wrestlers have? Released wrestlers often pursue opportunities in other wrestling promotions,such as AEW,Impact Wrestling,or the independent circuit.
• What is the significance of the WWE Performance Center? The Performance Center provides world-class training facilities and coaching to help wrestlers hone their skills.
• How critically important is social media for wrestlers today? Social media is crucial for wrestlers to connect with fans, build their brand, and attract opportunities.

What are your thoughts on Ray’s statement? Do you think WWE is making the right moves with its developmental program?

How does the demanding and often unpredictable schedule of a professional wrestler cultivate the self-discipline and time management skills necessary for success in remote freelance work,specifically content writing?

Navigating Life after the Squared circle: A Career Pivot

The world of professional wrestling,notably WWE,demands peak physical and mental performance. But what happens when the lights dim, the crowds quiet, and a career in the ring comes to an end? For many former WWE talents, the transition isn’t simply about retirement; it’s about reinvention. Increasingly, we’re seeing former performers leverage transferable skills – discipline, communication, storytelling – into new professional avenues. One surprising, yet increasingly common, path? Becoming a virtual assistant and, subsequently, a content writer.

This article explores the journey of former WWE talent navigating this shift, focusing on the skills that translate, the challenges faced, and the ultimate rewards of a career in digital content creation. We’ll delve into how the demands of the wrestling industry surprisingly prepare individuals for the world of freelance writing,SEO content,and online marketing.

From Scripted Drama to Compelling Copy: Skillset Overlap

The perception of professional wrestling often focuses on athleticism and showmanship. Though, beneath the surface lies a complex world of character progress, narrative construction, and constant communication.These skills are directly applicable to content writing.

Consider these parallels:

* Storytelling: Wrestlers are storytellers. They build characters, create rivalries, and engage audiences emotionally. This translates directly to crafting compelling narratives for blog posts,articles,and website copy.

* Public Speaking & Communication: Years of cutting promos (wrestling speeches) hone public speaking skills and the ability to articulate ideas clearly and persuasively – essential for effective writing.

* Adaptability & Resilience: The wrestling schedule is grueling and unpredictable. This builds resilience and the ability to adapt to changing demands, crucial qualities for remote work and freelance careers.

* Understanding Audience Engagement: Wrestlers are acutely aware of what resonates with an audience. this understanding is invaluable when creating content designed to attract and retain readers.

* Brand Management: Building and maintaining a wrestling persona is, in essence, personal brand management. This awareness extends to understanding brand voice and messaging in a content writing context.

The virtual Assistant Stepping Stone: Building a Foundation

many former WWE talents initially enter the workforce as virtual assistants (VAs). This role provides a relatively low-barrier-to-entry opportunity to utilize existing organizational and communication skills. Common VA tasks include:

* Social Media management: Scheduling posts, engaging with followers, and building online communities.

* Administrative Support: Managing calendars,responding to emails,and handling basic administrative tasks.

* Customer Service: Providing support to clients and resolving issues.

* Content Scheduling & Formatting: Preparing content for publication,ensuring consistency in branding.

This experience is invaluable. It provides exposure to the digital landscape, introduces essential tools (like project management software and social media platforms), and allows individuals to build a professional network. crucially, it often leads to opportunities to take on content creation tasks, sparking an interest in blog writing and article writing.

Leveling Up: The Transition to Content Writing

The move from VA to content writer is frequently enough a natural progression. Former WWE talent frequently enough discover a passion for crafting written content, leveraging their storytelling abilities to create engaging and informative pieces.

Here’s how the transition typically unfolds:

1. Skill Development: Investing in courses or workshops focused on SEO writing, copywriting, and content marketing. Platforms like Coursera,Udemy,and Skillshare offer relevant training.
2. Portfolio Building: Creating a portfolio of writing samples.This can include blog posts, articles, website copy, or even social media content. Offering services at a reduced rate initially to gain experience and build a reputation is common.
3. Niche Specialization: Identifying a niche area of expertise. this could be anything from sports and entertainment to health and wellness, or even WWE news and analysis. Niche blogging allows for focused expertise and attracts a targeted audience.
4. networking: Connecting with other content writers and potential clients through online communities, social media, and industry events. LinkedIn is a powerful tool for professional networking.
5. Freelance Platforms: Utilizing platforms like Upwork, Fiverr, and ProBlogger Job Board to find freelance writing jobs.

Challenges and How to Overcome Them

The transition isn’t without its hurdles. Common challenges include:

* Perception: Overcoming the preconceived notions about professional wrestling and demonstrating credibility as a writer. A strong portfolio and professional online presence are key.

* Technical Skills: Mastering SEO best practices, keyword research, and content management systems (CMS) like WordPress. Continuous learning is essential.

* Competition: The freelance writing market is competitive. Differentiating oneself through specialization, quality work, and strong communication skills is crucial.

* Self-Discipline: Remote work requires strong self-discipline and time management skills. Establishing a routine and setting clear goals is vital.

Real-World Example: The