The wrestling world is a family affair and for Sting’s son, Steven Borden, that’s proving truer than ever. While building his own career in the ring, the second-generation star is receiving guidance from a familiar face: Fred Rosser, formerly known as Darren Young in WWE. Rosser, currently signed with New Japan Pro-Wrestling (NJPW), is dedicating significant time to privately coaching Borden, helping him hone his skills and navigate the complexities of professional wrestling.
Rosser’s involvement marks a crucial step in Borden’s development. Having already made appearances in AEW, ROH, and the independent circuit DEFY Wrestling, Borden is actively gaining experience. The coaching aims to refine his technique and prepare him for a potential future on a larger stage. This mentorship highlights the ongoing effort to cultivate new talent within the industry, blending veteran experience with emerging potential.
“The coaching is pretty full-time with me, and I’m working with Sting’s son, Steven Borden, helping to groom him privately and helping him become all that he’s created to be inside the ring,” Rosser revealed during an appearance on the Paltrocast with Darren Paltrowitz. “He’s working hard, doing some dark matches, getting some reps out in front of a crowd. That means a lot to me, so that’s a personal project that I’m trying to conquer.”
Building a Foundation Through Experience
Borden’s journey began with a memorable moment at AEW Revolution 2024, where he portrayed the iconic Wolfpac version of his father, Sting, during the legend’s retirement match. Since then, he’s been steadily building his in-ring resume, amassing a record of seven professional matches, including dark matches at AEW Dynamite tapings on December 10, 2025, January 21, and February 4, as well as a match for Ring of Honor. All of these matches have resulted in victories for the rising star, demonstrating a promising start to his career.
Beyond the dark matches and televised appearances, Borden is also benefiting from the expertise of established AEW talent. He’s been training alongside Darby Allin, gaining valuable insights from a current star known for his innovative and high-risk style. This combination of private coaching from Rosser and in-ring training with Allin provides a well-rounded developmental approach.
Rosser’s Return to Coaching
For Rosser, this coaching role represents a return to mentorship. Currently serving as the head trainer at the NJPW Academy in Los Angeles, he’s leveraging his extensive experience in the wrestling industry to guide the next generation. His own career, which included stints in WWE as part of Nexus and The Prime Time Players, provides a unique perspective on the demands and challenges of the profession.
Rosser’s commitment to Borden’s development is evident in his description of it as a “personal project.” He’s not simply providing technical instruction; he’s invested in Borden’s overall growth as a performer. This dedication underscores the importance of mentorship in a demanding and competitive industry.
Looking Ahead
As Borden continues to gain experience and refine his skills, AEW President Tony Khan has publicly stated that the development of the second-generation star is a “huge priority” for the promotion. Khan has also indicated plans for Borden’s entrance music, signaling a potential future on the televised product.
Rosser himself is also focused on his own in-ring pursuits, preparing for a match against David Finlay at NJPW New Beginning USA on February 27. Reported reports suggest Finlay may be WWE-bound, adding another layer of intrigue to the upcoming contest.
The partnership between Rosser and Borden represents a compelling story of mentorship and the passing of the torch within professional wrestling. As Borden continues to learn and grow, fans will be watching closely to see how his career unfolds, and whether he can live up to the legacy of his legendary father.
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