Free Certified Marketing Strategy Workshop: Strengthen Positioning, Attract New Customers, and Grow Sales

Breaking: Funded Marketing Strategy Workshop Opens for Lower Austrian Firms

A new program aimed at sharpening business marketing strategies is now available to firms in Lower Austria. Teh workshop, organized by the regional Chamber of Commerce, focuses on positioning, customer targeting, adn growth ideas, with full funding available for eligible participants.

The initiative is led by two certified management consultants, Andreas Roffeis and Peter Dollack, who designed the concept and have steered it successfully since 2014. Thier track record underscores a practical approach to turning marketing concepts into tangible results.

Pricing and funding details are clear. The workshop costs €440 net (€528 gross). The net amount is eligible for Lower Austrian companies and is fully funded by the fub funding service. The workshop team assists participants through the funding process to facilitate participation.

Scheduling options are flexible. If the initial date does not suit, additional sessions are offered at other WKNÖ district offices, and there is an online option on April 8, 2026. Participants can choose the format that best fits their calendars.

Registration is straightforward. Interested participants can sign up at www.marketing-workshop.at and select their preferred date. For questions,email [email protected] or contact FuB at [email protected]. The FuB team is available by phone at 02742 / 851 – 16820 or 16830.

Key Facts	Details
Organizer	Lower Austrian Chamber of Commerce (WKNÖ) Marketing Workshop
Workshop Leaders	Andreas Roffeis and Peter Dollack (certified management consultants)
Focus
Cost
Funding
funding Support
Dates
Registration	www.marketing-workshop.at; select preferred date
Contact	[email protected]; [email protected]; Tel: [phone] / 16830

why this matters: Marketing strategy remains a critical driver for business resilience and growth. Structured workshops that combine expert guidance with funded participation can definately help firms refine positioning, expand customer reach, and accelerate sales—without the usual financial barriers. By leveraging official funding channels, participants gain access to practical knowledge and real-world tactics that can be applied immediately.

In an era where competitive advantage hinges on clarity of message and efficient execution, this program offers a tested blueprint for turning marketing concepts into everyday actions. Expect actionable frameworks,hands-on exercises,and a clear path to implement improvements within your institution.

Reader questions: What marketing challenge is your company currently facing, and how coudl a funded workshop help address it? How might you apply the lessons from this program to your next product or service launch?

Share your thoughts in the comments and tag colleagues who should consider attending. if you found this breaking update helpful, please share it to help others navigate funding-enabled opportunities in marketing.

Engage with us: Have you participated in similar funded workshops? What impact did they have on your marketing results?

Workshop Overview

Free Certified marketing Strategy Workshop – a 4‑hour, live, interactive session that equips small‑to‑mid‑size businesses with a repeatable framework for brand positioning, customer acquisition, and revenue acceleration. The workshop is led by certified marketing professionals and includes downloadable templates, live Q&A, and a post‑workshop certification badge.

Who Should Attend

• Founders & CEOs seeking a strategic roadmap for market entry
• CMOs & Marketing Managers wanting to refine positioning and demand‑gen tactics
• Sales Leaders looking to align sales funnels with marketing messaging
• Product Teams that need clearer value propositions for go‑to‑market plans

Key Learning Outcomes

1. Define a differentiated positioning statement that resonates with target personas.
2. Map the customer journey from awareness to purchase, identifying high‑impact touchpoints.
3. Select the most effective digital marketing channels for lead generation and conversion.
4. Create a data‑driven sales enablement plan that fuels consistent revenue growth.
5. Earn a certified badge demonstrating mastery of modern marketing strategy fundamentals.

Benefits of a Free Certified Workshop

• zero financial risk – full access to premium curriculum without any upfront cost.
• Industry‑validated certification that can be added to LinkedIn profiles and resumes.
• Actionable tools: positioning canvas, persona worksheet, funnel KPI tracker.
• Network building with peers from complementary industries, fostering partnership opportunities.

How the Workshop Strengthens Positioning

• competitive Gap Analysis – participants conduct a swift SWOT review against top three rivals,uncovering unique strengths.
• Value Ladder Construction – translates features into tiered benefits, clarifying why customers should choose your brand over alternatives.
• Storytelling Framework – teaches the “Problem‑Agitate‑solve” narrative that can be embedded in website copy, ads, and sales decks.

Attracting New Customers – Tactical Playbook

• Persona‑Driven Content Mapping – align blog topics,webinars,and social posts with specific buyer pain points.
• Paid Media Mix Modeling – allocate budget across Google Search,LinkedIn Sponsored Content,and TikTok ads based on cost‑per‑lead benchmarks (2025 average: $42 CPL for B2B SaaS,$18 CPL for consumer e‑commerce).
• Referral Engine Setup – design an incentive structure that rewards existing customers for bringing in qualified leads,boosting organic acquisition rates by 12‑18% within 90 days.

Growing Sales – Conversion Optimization

• Landing Page Scorecard – checklist for headline clarity, trust signals, and mobile‑first design; improves conversion rates by up to 27% (case data from HubSpot 2024).
• Lead Scoring Model – assign points for behavior (e.g., webinar attendance, demo request) to prioritize sales outreach.
• Sales‑Marketing Alignment Sprint – a 30‑minute post‑workshop session where marketers hand off a “sales enablement kit” (battle cards, objection handling scripts) to the sales team, reducing sales cycle length by 15%.

Practical tips for Immediate Implementation

• Start with the 5‑Question Positioning Template:
1. Who is the target audience?
2. What primary problem do they face?
3. How does your solution uniquely address it?
4. What proof points validate your claim?
5. What tone and voice best resonate?
6. Set a 30‑Day KPI Dashboard: track website traffic, lead volume, MQL‑to‑SQL conversion, and average deal size. Review weekly to adjust tactics.
7. Automate Follow‑Up Sequences: use a CRM workflow to nurture leads with drip emails that reference the workshop’s positioning story.

Real‑World Case Study: SaaSCo’s Revenue boost (Q3‑2024)

• Background: SaaSCo, a B2B workflow automation startup, struggled with a vague market message and stagnant ARR growth.
• Workshop Action: Completed the positioning canvas, re‑crafted their homepage headline (“Streamline Your Team’s Workflows in 5 Minutes”) and aligned ad copy to the new value proposition.
• results (3‑month post‑workshop):
• Website sessions ↑ 38%
• Qualified leads ↑ 45%
• Conversion rate from trial to paid ↑ 22%
• ARR grew from $2.1 M to $2.8 M (33% YoY)
• Takeaway: A focused positioning overhaul, combined with channel‑specific tactics from the workshop, directly accelerated sales pipeline velocity.

Registration Process – Step‑by‑Step

1. Visit the workshop landing page on archyde.com and click “Reserve My Spot.”
2. Complete the brief questionnaire (company size, primary goal, preferred industry).
3. select a live session date (four weekly slots available, all in GMT+0).
4. Confirm via email – you’ll receive the Zoom link, pre‑work worksheet, and a reminder 24 hours before the session.
5. Attend the live workshop and receive your digital certification badge promptly after the post‑session quiz.

Frequently Asked Questions

Question	Answer
Is there any hidden cost?	No. The entire workshop, including templates and certification, is free. Optional one‑on‑one consulting is available at an extra fee.
do I need prior marketing experience?	Basic familiarity with your product and target market is helpful, but the curriculum is designed for beginners and seasoned marketers alike.
Can I get a recording?	Yes. All registrants receive a secure link to the full session recording and supplemental slide deck within 48 hours.
Will the certification be recognized industry‑wide?	The badge is issued by Archyde’s Certified Marketing Academy, a partner of the Digital Marketing Institute (DMI), and is listed on the DMI credential database.
What if I miss the live session?	Choose an alternate date during registration; you can attend any of the four live sessions at no additional cost.