2023-08-04 19:48:22
In an announcement made this Friday (4), Mercado Livre revealed the launch of play market in Brazil, its free streaming platform that offers films, series, documentaries, reality shows and children’s content from several local and international studios and production companies. In addition to Brazil, the platform is also available in Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay.
Mercado Play is launched in Brazil with free movies and series
Like other free streaming platforms, such as Pluto TV, Mercado Play does not require you to create a new account or pay for a subscription to access content. Users can enjoy this novelty through the platform on the computer or by Free Market application on smartphones.
The initial catalog already features a diverse selection of hundreds of titles and thousands of hours of entertainment. Another important point is that Mercado Play presents adverts managed by Mercado Ads, Mercado Livre’s digital unit. This offers advertisers and brands a new opportunity to reach audiences through video formats.
In addition, Mercado Play positions itself as an entertainment hub, allowing users to add content from several popular streaming platforms to the catalog, such as Disney Plus, Star Plus, HBO Max e Paramount Plus. With this integration, Mercado Livre users can access both free content and purchase promotional subscriptions for other platforms directly through the website or application.
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