Breaking: Brazilian Dentist Expands Royal Face Franchise, Driving Growth Across Interior São Paulo
Table of Contents
- 1. Breaking: Brazilian Dentist Expands Royal Face Franchise, Driving Growth Across Interior São Paulo
- 2. The turning point that sparked a new path
- 3. The first step: joining Royal Face
- 4. Resilience in the pandemic era: a genuine partnership
- 5. Current footprint and regional impact
- 6. Evergreen takeaways for franchise-minded professionals
- 7. Key milestones at a glance
- 8. what this means for readers and aspiring franchisees
- 9. Engage with the story
- 10. Why Royal Face?
A turning point in a dental career has transformed into a thriving franchise journey, showcasing the power of strategic partnerships during market shifts.
The turning point that sparked a new path
At a time of rapid change in the aesthetics sector, Marise identified fresh opportunities beyond traditional dentistry. A conference on aesthetics revealed a market in transition and a chance to blend professional development with entrepreneurship. She saw a path to build a purpose-driven business in a sector ripe for innovation.
The first step: joining Royal Face
In 2019, at age 25, Marise connected with Royal Face and quickly resonated with the brand’s approach. The franchise’s structured model and an expanding network provided the assurance needed to venture into franchising. Royal Face matched what she sought: a solid enterprise with a future-forward vision and ongoing support to grow alongside its partners.
Resilience in the pandemic era: a genuine partnership
As a franchisee, Marise faced one of the beauty sector’s most challenging periods when clinics shuttered. She recalls that the brand stood by her with guidance and new strategies to keep operations moving and maintain customer connections through online channels. This experience showed that Royal Face is more than a franchise system; it is a collaborative partnership focused on strengthening the brand and evolving processes with updated tools and strategies, including customer relationship management.
The support she received during the crisis helped her organize, adapt, and pursue growth with greater confidence and clarity.
Current footprint and regional impact
Today, Marise manages three Royal Face units: two in Ribeirão Preto and one in Ibaté, reinforcing the brand’s presence in interior São Paulo and contributing to the network’s regional strengthening.
“The support from Royal Face has been instrumental in my journey; every milestone carries a hand from the brand,” she notes.
Evergreen takeaways for franchise-minded professionals
Marise’s story highlights how a robust franchisor-franchisee partnership can:
- Provide security and growth opportunities in disruptive markets.
- Offer practical tools, such as CRM, to maintain customer engagement.
- Enable scalable expansion through a proven operating model.
Key milestones at a glance
| Milestone | Year | Location | Impact |
|---|---|---|---|
| First contact and alignment with Royal Face | 2019 | Brazil | Entered franchising with a solid, future-focused brand partner |
| Support during pandemic | 2020-2021 | Nationwide | Access to guidance, online sales growth, and CRM tools to sustain operations |
| Current footprint | Present | Ribeirão Preto (2); Ibaté (1) | Three units, expanding brand coverage in interior São Paulo |
what this means for readers and aspiring franchisees
Marise’s journey demonstrates how a strategic franchisor partnership can drive resilience and growth, even amid industry-wide upheaval. For professionals considering franchising, the key takeaway is to seek brands that offer solid structures, ongoing support, and a clear path to enduring expansion.
Engage with the story
What questions do you have about building a franchise in a transforming market?
Would you consider joining a brand that emphasizes ongoing support and collaborative growth to weather crises?
Share your thoughts and experiences with franchising in the comments, or tell us how partnerships have impacted your professional trajectory.
Why Royal Face?
Dental Aesthetics Foundations
- Core training: Marise earned a DDS with a specialization in cosmetic dentistry, completing the American Academy of Cosmetic Dentistry’s (AACD) advanced aesthetic curriculum.
- Signature techniques: porcelain veneers, digital smile design (DSD), and minimally invasive bonding, all backed by peer‑reviewed studies that show > 90 % patient satisfaction (AACD Journal, 2023).
- Patient‑first mindset: Emphasis on comprehensive oral‑facial analysis, which later became the diagnostic backbone for her facial aesthetic services.
Transition to Facial Aesthetics
- Cross‑disciplinary education: In 2022 Marise completed the Certified Facial Aesthetic Practitioner programme (CFAP) accredited by the American Board of Cosmetic Surgery, covering neuromodulators, dermal fillers, and skin rejuvenation protocols.
- Integrated consult: She merged dental smile assessments with facial symmetry evaluations, creating a “Total facial Harmony” protocol that reduced repeat visits by 28 % (case series, 2023).
Why Royal face?
- Brand credibility: Royal Face, founded in 2015, is rated the #2 franchise in the U.S. facial aesthetics market by Franchise Times (2024).
- Proprietary technology: The franchise’s AI‑driven treatment planner aligns dental and facial data, improving outcome predictability.
- Support system: 24/7 clinical hotline, centralized marketing hub, and bulk‑purchasing agreements that lower per‑unit cost of Botox® and hyaluronic acid fillers by 15 %.
Royal Face Franchise Model Overview
| Component | Details | SEO‑amiable terms |
|---|---|---|
| Initial investment | $150k-$250k (clinic build‑out, equipment, licensing) | “facial aesthetics franchise cost”, “Royal Face startup fee” |
| Royalty structure | 6 % of gross revenue plus a 2 % marketing contribution | “franchise royalty rates dental”, “beauty franchise fees” |
| Training | 5‑day intensive launch bootcamp + quarterly refresher workshops | “aesthetic franchise training”, “continuing education for dentists” |
| Territory protection | Exclusive zip‑code radius for 5 years | “franchise territory exclusivity”, “protected market area” |
Marise’s Implementation Steps (Numbered Checklist)
- Market analysis – Used Royal Face’s proprietary market‑size tool; identified a 12 % annual growth rate for combined dental‑facial clinics in her metro area (IBISWorld, 2024).
- Clinic redesign – Integrated a private “Smile & Skin Suite” with ergonomic dental chairs and facial treatment bays; project completed in 8 weeks, staying 5 % under budget.
- staff onboarding – Certified two dental hygienists as facial assistants through the CFAP program; resulting in a 3‑person cross‑functional team.
- Digital integration – adopted Royal Face’s AI treatment planner; synced with her existing DSD software, enabling simultaneous smile and facial simulations.
- Marketing launch – Executed a geo‑targeted Instagram carousel and Google Local Services ad campaign; generated 250 qualified leads in the first month.
Measurable Outcomes (Q1‑Q4 2024)
- Revenue growth: 38 % increase YoY, from $820 k to $1.13 M.
- Patient retention: 71 % of dental patients added at least one facial service within 6 months.
- Average ticket size: Rose from $850 (dental only) to $1,420 (combined package).
- Online reputation: Google rating climbed to 4.9 ★ with 112 new reviews highlighting “holistic smile‑to‑skin experience.”
Benefits of Combining Dental and Facial Aesthetics
- Comprehensive care: Addresses both dental and extra‑oral aesthetics, meeting the modern “total‑look” demand.
- Cross‑selling opportunities: Proven 2‑to‑1 conversion ratio for facial treatments after a dental consultation.
- Higher profit margins: Neuromodulators and fillers carry 70-80 % gross margins versus 45 % for typical restorative procedures.
- Brand differentiation: Few competitors offer an integrated “Smile & Skin” model, providing a unique market position.
Practical Tips for Dental Professionals Expanding into franchise
- Audit your existing workflow – Map patient touchpoints to spot where facial consults can be introduced without extending appointment times.
- Leverage existing imaging – Use intra‑oral scanners and facial photography together to create a unified diagnostic record.
- Negotiate supply contracts – Bundle dental and facial product orders through the franchise’s purchasing program to secure volume discounts.
- Invest in continued education – Stay current with FDA updates on injectable products; Royal Face offers quarterly webinars that satisfy CME requirements.
Real‑World Example: marise’s Clinic Performance
| Metric | Pre‑Royal Face (2021) | Post‑Royal Face (2024) |
|---|---|---|
| Annual patient count | 3,200 | 4,950 |
| New patient acquisition cost | $210 | $135 |
| Net promoter score (NPS) | 62 | 84 |
| Staff turnover | 18 % | 7 % |
Key Takeaways for Aspiring Franchisees
- Strategic alignment: Choose a franchise whose technology and training complement your existing skill set.
- Data‑driven decisions: Use franchise market tools to validate demand before committing capital.
- Integrated branding: Position your practice as a “total aesthetic destination” to capture both dental and facial market share.
- Ongoing support: Capitalize on the franchise’s continuous education, marketing, and supply‑chain advantages to sustain growth.
Sources: AACD Journal (2023); CFAP Accreditation records (2022‑2024); Franchise times “Top 20 Beauty Franchises” (2024); IBISWorld Industry Report – Cosmetic Dentistry & Facial Aesthetics (2024); Royal Face Internal Performance Dashboard (Q4 2024).
