Breaking News: Lotte Well Food & Binggrae Revolutionize Ice Cream Market with Low-Sugar Products & Global Expansion
In a move that is set to shake up the global ice cream market, Lotte Well Food and Binggrae have announced significant advancements in their product lines and expansion into international markets. As the midsummer heat intensifies, these Korean giants are focusing on health-conscious consumers and seizing opportunities in overseas markets where K-food popularity is booming.
Lotte Well Food: Innovating with Low-Sugar Ice Cream
Lotte Well Food has introduced a range of low-sugar ice cream products that appeal to health-conscious consumers. Their new mortgage products, such as World Cone Vanilla and Tico Milk Chocolate, contain only 2.0 to 2.4g of sugar per 100ml, which is up to 88% less than similar products. Despite the reduced sugar content, the taste remains nearly identical to regular products, ensuring a satisfying treat without the guilt.
The company has also launched specialized mini products like screw bars and jaws bars, which have received positive responses from consumers. These mini products maintain the taste of their full-sized counterparts while reducing the sugar content by about one-third. Lotte Well Food is further expanding into the Indian market, where ice cream sales are robust, by introducing premium ice cream crunches.
Binggrae: Expanding Globally with Vegetable Ice Cream
Binggrae is making significant strides in the international market by expanding its vegetable ice cream products. The company has successfully developed an export-only product, Vegetable Merona, which replaces oil parts with vegetable raw materials to overcome high non-tariff barriers in Europe. This innovative approach has led to a threefold increase in sales in the first half of last year compared to the previous year.
Binggrae’s entry into major European countries like the Netherlands, Germany, the UK, and France has been met with enthusiasm. The company is also expanding its reach in Australia, selling vegetable Melona at major retail chains such as Costco, Ulworth, and IGA. Additionally, Binggrae is targeting the Southeast Asian market, starting with Thailand, where it participated in the Thailand International Food Fair 2025 to build global business partnerships.
Competitive Landscape and Future Outlook
The food industry is witnessing intense competition as companies vie for market share during the peak summer season. Major food companies are focusing on health-based consumption trends and are aggressively entering overseas markets to capitalize on the growing popularity of K-food. As the competition heats up, companies like Lotte Well Food and Binggrae are leading the way with innovative products and strategic global expansions.
With their focus on health and international growth, these Korean giants are not only responding to current market demands but are also positioning themselves for long-term success. As the global food industry continues to evolve, expect more groundbreaking products and strategic moves from these forward-thinking companies.
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