2023-07-09 16:00:00
Sana grew up in the Raval district of Barcelona. A brilliant student, she obtained a scholarship from the Esade business school in Barcelona, which allowed her to continue her studies in New York. The young woman, aged 31, had to work at the Mas Perinet del Priorat winery before becoming an entrepreneur. Fascinated by viticulture, and a born combative, Sana Khouja took advantage of the period of health crisis to refine her project.
To read: A Moroccan from Spain creates the “Zeena” wine can
In mid-2020, she created Mindful Drinkers, the company that owns the canned wine brand Zeena. “In Arabic it means beauty and at the same time it recalls the name of the warrior princess Xena,” she explains to La Vanguardia. The young businesswoman buys wine from local producers and then packages it in 100% recyclable aluminum cans. The company produces four certified organic wines, without additives and added sugars.
To read: Sana Khouja, the Moroccan who revolutionized the world of wine in Spain
Zeena wines from Sana Khouja are available in hotels, restaurants and cafeterias, in Japan, Mexico, Finland, Ivory Coast, Norway and Andorra, and soon in the United Kingdom, the Netherlands, Canada and Colombia. They can be purchased through Amazon and the brand’s website. If Zeena manages to take its market share in festivals and music events, it might end the year with a turnover of more than 400,000 euros.
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