From Villeneuve-sur-Lot to Los Angeles: The Saults Group Captivates Millions of Ears with Their Music

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September 14, 2025

A Rising French musical duo, Saults, comprised of siblings Antoine and Grégoire Saults, is experiencing a meteoric rise in popularity. The band, originating from Villeneuve-sur-Lot, has surged in listeners, accumulating a remarkable 100 million streams in the first eight months of 2025, a significant increase from the 15 million streams recorded in 2024. This rapid growth is fueled by their captivating sound and strategic utilization of online platforms.

From Local Roots to international Recognition

The duoS breakthrough came with the release of their hit single, “Let it Go,” characterized by a distinctive guitar riff. This song dramatically accelerated their career trajectory and visibility. Before “Let It Go” propelled them to new heights, their track “Only Place to Hide” had already gained traction on French radio stations. Saults’ growing presence on platforms like YouTube earned them a “Silver Award” for surpassing 100,000 subscribers.

“Social networks are, for us, the easiest way to become known,” stated Antoine Saults, emphasizing the importance of online engagement.”We currently have around 600,000 followers across all sites!” The band’s success reflects a broader trend of artists leveraging digital platforms for direct audience connection and growth.

A Brush with Music Royalty

Saults’ journey took an unexpected turn when their music caught the attention of music legend Pete Townshend of The Who. Townshend offered his endorsement, adding considerable prestige to the young band. This recognition led to an invitation to record at the iconic Abbey Road Studios in London, a landmark moment for the rising artists. According to reports, this connection was facilitated through networking on social media.

Despite a temporary slowdown during the pandemic,Saults used the time to cultivate their fan base and refine their creative process. They have returned to a busy schedule, consistently releasing new music – a strategy shift reflecting the demands of the modern music industry. “We used to release a single, then an album, waiting two or three years between releases,” explained Antoine. “Now, you need to release singles almost monthly.”

Expanding Their Sound and Touring Plans

Saults recently expanded their creative team with the addition of Axel, a childhood friend who plays bass. this trio recently collaborated with acclaimed English musician Alan parsons in Los Angeles, resulting in two new songs to supplement their debut album, “Entracte.” Parsons, known for his work with The Alan Parsons Project, identified Saults through their online presence and extended an invitation to record in his California studio.

“I think it will generate a lot of discussion as we are frequently enough compared to the music of the 1970s and 1980s, to The Beatles and Prince,” Antoine noted, acknowledging the influences that shape their sound.

The band has been actively performing at festivals and recently completed opening sets for the artist Santa in Quimper. A comprehensive tour is now in the planning stages, encompassing France, England, Germany, and potentially the United States. Despite a planned performance at the Tour de France’s Bastide stop in 2024 being cancelled due to inclement weather, they remain committed to returning to their hometown of Villeneuve-sur-Lot.

Milestone	Date
Launched Group	2014
Moved to London	2017
“Only Place to Hide” Release	2024
Reached 15 Million Streams	2024
YouTube Silver Award	2025
reached 100 Million Streams	September 2025

The evolving Landscape of music Promotion

Saults’ story highlights the dramatic shift in how artists gain recognition in the 21st century. Traditionally, record labels served as the primary gatekeepers, controlling access to radio airplay and distribution. Today, artists can bypass these customary channels and connect directly with audiences through social media, streaming platforms, and online video sharing. According to a recent report by Statista, streaming now accounts for over 60% of global music revenue, a testament to its dominant role in the industry.

Did You know? The average attention span has decreased to under eight seconds, requiring musicians to create promptly engaging content to capture listener’s interest.

Pro Tip: For emerging artists, consistent content creation and community building on platforms like TikTok and Instagram are crucial for establishing a fanbase.

frequently Asked Questions about saults

• What genre of music does Saults play? Saults blends elements of pop and rock, frequently enough incorporating influences from 1970s and 1980s music.
• Where is Saults from originally? Saults originated from Villeneuve-sur-Lot, France.
• How did Saults gain prominence? The band gained prominence through strategic use of social media, streaming platforms, and a hit single, “Let It Go”.
• Who has Saults collaborated with? Saults recently collaborated with music legend Alan Parsons, recording songs in Los Angeles.
• What are Saults’ plans for 2026? The band is planning an extensive tour across France, England, Germany, and potentially the United States.
• Is Saults on social media? Yes, Saults has a strong social media presence with approximately 600,000 followers across all platforms.
• What inspired “Let It Go”? the band hasn’t disclosed the direct inspiration but notes the song’s success is linked to its memorable guitar riff.

What are your thoughts on the power of social media in launching musical careers? Share your opinions in the comments below! Don’t forget to share this article with fellow music enthusiasts.

What role did the band’s upbringing in Villeneuve-sur-Lot, France, play in shaping their musical style?

The Genesis of a sound: Early Days in France

The Saults Group, a name increasingly synonymous with innovative electronic music and soulful house, didn’t begin its journey amidst the glitz of Los Angeles. Their roots are firmly planted in Villeneuve-sur-lot, a charming town in southwestern France. This seemingly unassuming origin story is crucial to understanding the band’s unique aesthetic – a blend of European sophistication and American groove.

Initially formed as a collective of friends passionate about music production, the Saults honed their skills experimenting with various genres. Early influences included French touch house music, disco, and jazz, laying the foundation for their signature sound. villeneuve-sur-Lot, while offering a supportive local music scene, ultimately proved too small to contain their burgeoning ambitions. The desire to collaborate with a wider range of artists and tap into the vibrant music industry led them westward.

The Move to Los Angeles: A Creative Catalyst

The decision to relocate to Los Angeles wasn’t arbitrary. LA represents a global hub for music production, particularly in genres like hip-hop, R&B, and electronic dance music – all elements that would eventually weave their way into The Saults’ evolving sound.

* Access to Talent: Los Angeles provides unparalleled access to a diverse pool of musicians, vocalists, and producers.

* Industry Connections: The city’s robust music industry infrastructure facilitates collaborations and opportunities for exposure.

* Creative Environment: LA’s energetic and forward-thinking creative atmosphere fosters innovation.

This move marked a turning point.The Saults began to immerse themselves in the LA music scene, collaborating with artists across different genres and refining their production techniques. They quickly gained recognition for their ability to seamlessly blend electronic elements with live instrumentation and soulful vocals.

Defining the Saults Sound: Genre-Bending Innovation

Describing The Saults’ music is a challenge – and that’s precisely the point. They deliberately resist easy categorization, drawing from a wide spectrum of influences.

Key Characteristics of Their Music:

* House Music foundations: A strong grounding in classic house music rhythms and structures.

* Soulful Vocals: Often featuring powerful and emotive vocal performances, frequently incorporating gospel and R&B influences.

* Electronic Textures: Innovative use of synthesizers, sampling, and electronic effects.

* Jazz Infusions: Subtle yet impactful jazz harmonies and improvisational elements.

* Global Rhythms: Incorporation of rhythms and instrumentation from around the world.

This genre-bending approach has resonated with a broad audience, attracting fans of electronic music, soul, R&B, and beyond. Their music is often described as “feel-good,” “uplifting,” and “transportive.”

Breakthrough Success & Notable Projects

The Saults’ breakthrough came with a series of critically acclaimed EPs and albums released in the late 2010s and early 2020s. Their ability to consistently deliver high-quality, innovative music has earned them a dedicated following and widespread recognition.

* “7” (2019): This album, a collaboration with inflo, showcased their ability to blend soulful vocals with intricate electronic production.

* “(untitled) Rise” (2020): Released in response to the Black Lives Matter movement, this album featured powerful lyrics and a raw, emotional sound.

* “Animated Choice” (2021): Further exploration of their signature sound, incorporating elements of funk and disco.

These projects, alongside numerous remixes and collaborations, have solidified The Saults’ position as a leading force in contemporary music. their music has been featured in film,television,and advertising,further expanding their reach.

The Impact and Legacy: Millions of Ears and Beyond

The Saults group’s journey from a small town in France to the heart of the Los Angeles music scene is a testament to their talent, dedication, and willingness to push creative boundaries. They’ve captivated millions of listeners with their unique sound,and their influence is increasingly evident in the work of other artists.

Their success demonstrates the power of collaboration, the importance of embracing diverse influences, and the enduring appeal of soulful, innovative music.