2023-06-29 19:46:35
For its 171 spring, Gervais (danone group) called on the brand transformation agency FutureBrand Paris to ensure the implementation of a unified visual identity for all of its product lines. The logo here intends to honor the history of the brand while the brand identity, inspired by the heritage of the first small Gervais cheeses, acts as a true ambassador and guarantor of the Master Creamer’s know-how. The new identity will hit the shelves this summer. For its distribution strategy, the brand will put in place a progressive deployment plan until 2024.
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