Gaia Protests McDonald’s Use of Intensive Farming for Chicken: Demand for Better Animal Welfare

2023-09-20 13:53:00

The animal rights organization Gaia attacked McDonald’s restaurants in Brussels, Namur and Antwerp on Wednesday to protest once morest the multinational’s use of chicken meat from intensive farming. “These birds, abandoned to their fate, are unable to stand up and behave like the living dead: they are reduced to the state of zombies“, denounces the organization.

We are here to ask McDonald’s to stop selling chicken that comes from chickens that have no room and are therefore fast-growing breed chickens. Many of their competitors have already done it Subway, Kentucky Fried Chicken, many supermarket chains have already done this. So we don’t understand why McDonald’s can’t do it. We have been discussing and negotiating with them for years but the discussions have stopped.t”, denounces Ann De Greef, director of Gaia, stationed in front of a Brussels McDonald’s. “We inform customers and hope they turn around. We hope that the follow-up will come from McDonald’s, that they will contact us and that they believe that money is not the only issue and that animal welfare is important to them. We are waiting for a reaction from McDonald’s“.

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Gaia installed large screens in front of the fast food chain, broadcasting images of the “ordeal endured by broiler chickens in intensive farms”. The organization denounces that tens of thousands of chickens find themselves crowded into sheds, without access to the outdoors and without natural light. “The population density can reach 22 chickens per m2, which means that each bird has a living space smaller than an A4 sheet,” illustrates Gaia. The goal is for McDonald’s to sign the “Better Chicken Commitment”, a commitment to improve the quality of life of broilers. S

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“We are continually taking steps, with our suppliers and poultry breeders, to improve the welfare of chickens,” responded Belga McDonald’s. “We are taking proactive measures, going further than what the law requires,” assures the multinational. “Our chickens in Belgium have come from converted henhouses since 2018 where the poultry has access to daylight, bales of straw and perches to stimulate their natural behavior.”

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Alexandra Hartman Editor-in-Chief

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