The city of Ghent, Belgium, saw a 16.8% increase in overnight stays during the first half of 2023 compared to the same period in 2022, according to data released by Visit Ghent, the city’s tourism office. This surge positions Ghent as a rapidly growing destination for travelers seeking an alternative to the more heavily touristed cities of Bruges and Brussels.
Located in the Flemish Region of Belgium, Ghent has historically occupied a significant, though often understated, role in the country’s economic and cultural landscape. During the Middle Ages, Ghent was one of the largest and wealthiest cities in Northern Europe, rivaling Paris and London, largely due to its thriving textile industry. The city’s wealth is still visible today in its remarkably preserved architecture, including its canals, guildhalls, and churches.
The city’s central location, roughly halfway between Brussels and Bruges, contributes to its increasing popularity. Direct train connections to both cities, as well as to other major European hubs, make Ghent a convenient base for exploring the wider region of Flanders. A journey from Brussels to Ghent takes approximately 30 minutes by train, although Bruges is accessible in around 35 minutes.
Unlike Bruges, which can become overwhelmed by day-trippers, Ghent maintains a more balanced atmosphere, bolstered by a substantial student population. Ghent University, founded in 1817, and Hogeschool Gent, a university of applied sciences, contribute to a vibrant cultural scene and a year-round influx of residents. This student presence helps to mitigate the seasonal fluctuations often experienced by tourism-dependent cities.
The city government has actively promoted Ghent as a sustainable tourism destination, focusing on responsible travel practices and the preservation of its historical heritage. Initiatives include promoting cycling and pedestrian access, investing in green spaces, and supporting local businesses. Visit Ghent has also emphasized the city’s culinary offerings, highlighting its traditional Flemish cuisine and its growing number of innovative restaurants.
Recent investments in infrastructure, including the renovation of the Saint Bavo Cathedral and the ongoing restoration of the Graslei and Korenlei quays, are further enhancing Ghent’s appeal. The Saint Bavo Cathedral is home to the Ghent Altarpiece, a masterpiece of Early Netherlandish painting by Jan and Hubert van Eyck, attracting art enthusiasts from around the globe. The restoration of the quays, dating back to the Middle Ages, aims to preserve their architectural integrity and improve accessibility for visitors.
Despite the growth in tourism, the city council has expressed concerns about potential overcrowding and its impact on the quality of life for residents. Discussions are underway regarding strategies to manage visitor flows and ensure that tourism benefits the entire community. A report commissioned by the city council in late 2023 outlined several potential measures, including the implementation of a visitor levy and the promotion of lesser-known attractions.
The Flemish government has not yet responded to requests for additional funding to support Ghent’s tourism management initiatives, leaving the city council to navigate the challenges of balancing economic growth with the preservation of its unique character.
