Global Trade Show Features 700 Exhibitors from 66 Countries and Highlights Private Brands in the Middle East

Dubai Hosts Landmark Trade Events as Global Snack & private Label Markets Surge

Dubai, United Arab emirates – His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the dubai Civil Aviation Authority and Supreme Chairman of the Emirates Airlines and Group, Officially Inaugurated the “ISM Middle East” and “Private Brands in the Middle East” exhibitions Yesterday, marking a critically important moment for the region’s commercial landscape. The events, held at the Dubai World Trade Center, represent the largest editions to date, reflecting growing interest and investment in the sweets, snacks, and private label sectors.

The timing of these exhibitions coincides with optimistic projections for the Asia Pacific, Middle East, and Africa regions, where sales of sweets and snacks are anticipated to reach $389.8 billion by year-end. Concurrently, the global private label market is experiencing considerable acceleration, with a projected value exceeding $2.271 trillion by 2033, according to market analysis from Statista.

Industry Giants Converge in Dubai

the exhibitions attracted a diverse array of international companies, including emirates airlines, Dubai Free zone, Karim, Carrefour, IKEA, Gulf Marketing Group (GMG), Nesto Group, and Grandiose Supermarket, alongside Yandex and Nun. These major players recognize the significant expansion opportunities within the rapidly evolving markets of the Middle East.

The “ISM Middle East” exhibition, a three-day showcase, presented a spectrum of innovative brands in the sweets and snacks sector, spotlighting diverse flavors and production techniques tailored for various occasions. A key focus was placed on the latest advancements in healthy and sustainable confectionary options.The event boasted a record-breaking 86% international participation, featuring over 700 exhibitors from 66 countries and more than 60,000 innovative products.

The “Private Brands in the Middle East” exhibition solidified its position as the region’s premier event dedicated to private label products. It provided buyers with a unique platform for direct engagement with manufacturers and exploration of cutting-edge product development strategies. International participation in this exhibition reached an impressive 81.77%.

A Global Launchpad for Innovation

Both “ISM Middle East” and “Private Brands in the Middle East” have become crucial platforms for launching new products onto the global stage. Major brands consistently leverage these events to unveil their latest innovations and gain valuable market insights.

Did you Know? The private label market has seen a significant surge in popularity, with consumers increasingly opting for these brands as a way to save money without sacrificing quality.

Experts Weigh in on Market Trends

The “Experts Conference,” held concurrently with the exhibitions, featured industry leaders from Big basket, Mars, Talabat, Dubai holding, Domino’s, and Choithrams. These experts shared strategic visions and unveiled groundbreaking innovations,capturing the attention of buyers,distributors,and international manufacturers.

Exhibition	International participation	Number of Exhibitors	Products Showcased
ISM Middle East	86%	700+	60,000+
Private Brands Middle East	81.77%	N/A	N/A

The Rise of Private Label Brands

The growth of private label brands is a global phenomenon, driven by factors such as increasing consumer price sensitivity, a desire for value, and the improving quality of store-brand products. The Private Label Manufacturers Association (PLMA) reports a steady increase in the market share of private label products across various categories. This trend is expected to continue as retailers invest in developing and marketing their own brands.

Pro Tip: For retailers, developing a strong private label programme can increase profitability, build customer loyalty, and differentiate them from competitors.

Frequently Asked Questions about the Exhibitions

• What is the ISM Middle east? The ISM middle East is a leading regional exhibition dedicated to the sweets and snacks industry.
• What is the ‘Private Brands in the Middle East’ exhibition? This event focuses exclusively on the private label sector, connecting buyers with manufacturers.
• What is the projected value of the global private label market by 2033? Experts predict the market will exceed $2.271 trillion.
• What types of companies participated in the exhibitions? Major international players like Emirates Airlines, Carrefour, and IKEA were present.
• What were the key themes highlighted at the exhibitions? Innovation, sustainability, and healthy snack options were prominent focuses.
• What role does Dubai play in hosting these events? Dubai’s strategic location and thriving commercial habitat make it an ideal hub.
• How do these exhibitions benefit the regional economy? They attract investment, promote trade, and stimulate growth in the food and beverage sector.

What are your thoughts on the growth of the private label market? how important are trade shows like these for fostering innovation in the food and beverage industry?

What strategies can exhibitors employ to maximize lead capture and conversion at the trade show, considering the focus on private label brands?

A Showcase of International Commerce and Emerging Market Trends

This year’s global trade show, a key event for international trade, is currently underway, boasting an notable roster of 700 exhibitors representing 66 countries. The event is placing a meaningful spotlight on the burgeoning private label brands sector, notably within the Middle East and North Africa (MENA) region. This focus reflects a growing trend of retailers and consumers alike embracing store brands as viable, high-quality alternatives to established names.

The Rise of Private Label in the Middle East

The MENA region is experiencing a notable shift in consumer behavior. Factors driving the growth of private brands include:

* Increased Price Sensitivity: Economic fluctuations and a desire for value are pushing consumers towards more affordable options.

* Growing Retailer Confidence: Retailers are investing in product advancement and quality control to build trust in their own brands.

* Demand for Customization: Private labels allow retailers to offer products tailored to local tastes and preferences.

* Expansion of Modern Retail: The growth of supermarkets and hypermarkets provides increased shelf space for private label products.

This trade show provides a crucial platform for these brands to gain visibility and forge partnerships. Key product categories seeing significant growth in private label within the region include:

* Food & Beverage (staples, snacks, and ready meals)

* Household Cleaning Products

* Personal Care Items

* Baby products

Key Exhibitors and Regional Focus

Exhibitors hail from diverse sectors, including manufacturing, packaging, logistics, and retail technology.Several national pavilions are prominently featured, showcasing the export capabilities of countries like China, India, Germany, and the United States.

The Middle East is particularly well-represented, with dedicated zones for companies from Saudi Arabia, the UAE, Egypt, and Jordan. These exhibitors are showcasing a wide range of products,from dates and spices to textiles and industrial equipment. The show also features dedicated matchmaking events connecting Middle Eastern buyers with international suppliers.

Benefits of Attending a Global Trade Show

For businesses involved in global sourcing or exporting, attending events like this offers numerous advantages:

* Market Intelligence: Gain firsthand insights into emerging trends, competitor activities, and consumer preferences.

* Networking Opportunities: Connect with potential partners, distributors, and investors.

* Lead Generation: Identify and qualify new business leads.

* Brand Building: Enhance brand visibility and establish a presence in key markets.

* Product Launches: Introduce new products and services to a targeted audience.

Navigating the Show: Tips for Success

To maximize your return on investment at a trade exhibition, consider these practical tips:

1. Pre-Show Planning: Define your objectives, identify target exhibitors, and schedule meetings in advance.
2. Booth Design: create an eye-catching and informative booth that reflects your brand identity.
3. Staff Training: Ensure your team is learned about your products and services and equipped to handle inquiries.
4. Lead Capture: Implement a system for collecting and tracking leads.
5. Follow-Up: Promptly follow up with leads after the show to nurture relationships and convert them into customers.

The Role of Technology in Global Trade

Digital transformation is playing an increasingly critically important role in international commerce. The trade show features a dedicated technology zone showcasing solutions for:

* E-commerce Platforms: Facilitating cross-border online sales.

* Supply Chain Management: Optimizing logistics and inventory control.

* Digital Marketing: Reaching global audiences through targeted advertising.

* Fintech Solutions: Streamlining international payments and trade finance.

Spotlight on Sustainable Sourcing

Sustainable sourcing and ethical trade are gaining prominence among both businesses and consumers. Several exhibitors are showcasing eco-pleasant products and sustainable manufacturing