Tourism Titans Assemble in Rome: WTTC Summit Sets Agenda for Next Decade
ROME, ITALY – September 27, 2023 – The global travel and tourism sector is bracing for a pivotal moment as the 25th annual World Travel & Tourism Council (WTTC) Global Summit kicks off today in Rome. More than 310 presidents and CEOs from the world’s most influential tourism companies are converging on the Italian capital, signaling a renewed focus on innovation, collaboration, and sustainable growth. This is a breaking news event with significant implications for the future of travel, and archyde.com is bringing you the latest updates.
A Return to Europe After Six Years
The summit, returning to Europe after a six-year hiatus, is being held in collaboration with the Italian Ministry of Tourism, Enit (the National Tourism Agency of Italy), the Municipality of Rome, and the Region of Lacio. This strategic partnership underscores Italy’s commitment to leading the charge in shaping the future of tourism. The event, taking place at the Parco Della Music Auditorium, promises to be a global platform for defining the industry’s trajectory over the next decade.
Key Themes: AI, Sustainability, and Resilience
Discussions will center around critical issues facing the travel industry, including the integration of Artificial Intelligence (AI) and digitalization, the urgent need for sustainable practices, and building resilience in the face of global challenges. The summit will also explore tourism’s role as a powerful engine for economic development and the vital contribution of transportation to its continued growth. A particularly hot topic is “frictionless tourism” – streamlining the travel experience for a more seamless journey.
But this isn’t just about buzzwords. The travel industry is undergoing a fundamental shift. For decades, tourism often prioritized growth at all costs. Now, travelers – particularly younger generations – are demanding experiences that align with their values. They want to support destinations that prioritize environmental protection, cultural preservation, and the well-being of local communities. This summit is a chance to translate those demands into concrete action.
Star Power and Strategic Vision
The opening ceremony will feature a special performance by Italian tenor Andrea Bocelli, adding a touch of Italian artistry to the event. Gloria Guevara, Interim CEO of WTTC, emphasized the summit’s significance, stating that it “marks a decisive moment, positioning tourism as a central axis of the global economy.” Italian Minister of Tourism, Daniela Santonchè, highlighted the opportunity to attract investment and strengthen Italy’s international standing.
Ivana Jelinic, CEO of Enit, added a crucial perspective: “Sustainability and digitalization are now pillars of tourism, especially for new generations. Italy responds to these demands showing the world the best of its cultural, natural and technological offer.” This sentiment reflects a broader industry trend – a move away from mass tourism towards more curated, responsible, and technologically advanced experiences.
A Global Gathering: 65+ Countries Represented
With representatives from over 65 countries, the WTTC Global Summit solidifies its position as the most influential forum in the world for travel and tourism. The event isn’t just about high-level debates; it’s about forging connections, sharing best practices, and driving meaningful change. Strategic allies like Arsenale Spa, Trip.com Group, MSC Group, MMGY GLOBAL, and ANTONIO LEFEBVRE D’OVIDIO PHILANTHROPY are also lending their support.
The summit’s motto, “The Great Bellezza (Del Viaggio)” – the great beauty of the trip – encapsulates the event’s core message: tourism has the power to connect cultures, foster understanding, and enrich lives. As the industry navigates a complex and rapidly evolving landscape, this focus on the human element of travel will be more important than ever. Stay tuned to archyde.com for continued coverage of the WTTC Global Summit and the latest developments in the world of travel.
