Gyeryong Construction’s Viral YouTube Strategy: Sign Language Rap & 14 Million Views Signal a New Era for Brand Engagement
DAEJEON, SOUTH KOREA – November 2, 2023 – Gyeryong Construction is making waves not just in the construction industry, but in the digital marketing world, with a remarkably successful YouTube strategy. The company’s ‘Haul Gyeryong’ channel has surpassed 42,000 subscribers and a staggering 14 million views, fueled by creative content that goes far beyond traditional promotional materials. This is breaking news for anyone interested in innovative marketing, SEO strategies, and inclusive content creation – and a prime example of how to get noticed on Google News.
From Lego Construction to Sign Language Rap: A Content Revolution
Launched in 2020, ‘Haul Gyeryong’ initially gained traction with unique videos like RC heavy equipment racing filmed on the Saemangeum-Jeonju highway and intricate recreations of construction sites using Lego bricks at the Daejeon Baseball Dream Park. These visually engaging videos demonstrated a willingness to experiment and connect with audiences on a playful level. But the company didn’t stop there.
On October 31st, Gyeryong Construction unveiled its most ambitious project yet: a collaborative sign language performance featuring renowned rapper Cheetah and deaf artist Jiyeon Kim. The video, filmed at the Magok D18-B Knowledge Industry Center construction site, blends rap and Korean Sign Language, set to a beat incorporating the sounds of the construction process itself. The intent? To deliver a message of courage and resilience to those working hard in their daily lives.
Beyond Promotion: Building a Brand Platform
This isn’t simply about advertising construction projects. According to a Gyeryong Construction official, the company aims to “create content that everyone can relate to through sensuous videos.” They envision ‘Haul Gyeryong’ as a “brand platform that communicates with the public sincerely through pleasant and creative content, rather than a simple promotional channel.” This shift in perspective is crucial. Consumers are increasingly skeptical of traditional advertising; they crave authenticity and connection. Gyeryong Construction is tapping into that desire.
The Power of Inclusive Marketing & SEO
The sign language rap video is a particularly powerful example of inclusive marketing. By actively engaging the deaf community and creating content accessible to a wider audience, Gyeryong Construction is demonstrating a commitment to social responsibility. This, in turn, generates positive brand sentiment and expands their reach. From an SEO perspective, the video’s unique nature and the inclusion of keywords related to sign language, accessibility, and the featured artists will likely boost its ranking in search results. Content that caters to niche audiences often performs exceptionally well in long-tail keyword searches.
Engage & Win: Comment Event Details
Gyeryong Construction is further incentivizing engagement with a comment event running from November 7th to November 23rd. Participants have the chance to win Shinsegae gift certificates, with a total of 40 prizes up for grabs. This is a smart tactic to encourage interaction and build a loyal community around the ‘Haul Gyeryong’ channel.
Gyeryong Construction’s success story is a compelling reminder that innovative digital marketing can transform even the most traditional industries. By prioritizing creativity, inclusivity, and genuine connection, they’re not just building structures – they’re building a brand that resonates with a diverse and engaged audience. Keep an eye on ‘Haul Gyeryong’ – it’s a channel that’s likely to continue pushing boundaries and setting new standards for brand storytelling.
