Hasan Salihamidzic promoted to sports director

Dhe second career of Hasan Salihamidzic at Bayern came about quite accidentally far from Munich in Asia. Karl-Heinz Rummenigge and Uli Hoeneß spent a lot of time together on a PR tour by the German football champions with games in China and Singapore in the summer of 2017. They had been looking for a way out of the cul-de-sac for the position of sports director for a long time. The solution that astonished everyone was finally found on site in the former Bayern professional Salihamidzic, who was there three years ago as the club’s brand ambassador in the Far East.

“Emergency solution? I don’t feel that way at all, ”said Salihamidzic a few days later back in Munich at his presentation on the last day of July 2017. After a“ walk through the steel pool ”(Hoeneß), the Bosnian climbed to the sports board this Wednesday. The supervisory board of the German industry leader decided on the promotion last December. Salihamidzic is “the right man to shape and take responsibility for the sporting future of FC Bayern,” said Herbert Hainer, Chairman of the Supervisory Board.

“Every day for FC Bayern”

The position of the sports director has not been filled since Matthias Sammer left in 2016. Salihamidzic sees his appointment, which was officially carried out this Wednesday, as “honor”. He did it again. He showed it again to everyone who doubted him. Just like in 1998, when he switched from Hamburger SV to FC Bayern as a talent at the age of 21. Back then, too, Brazzo, as his Bosnian nickname is, was underestimated. The “little boy” fought hard for a place in the Munich star ensemble and was 2001 Champions League winner.

From management beginner to board member – this is the next steep climb, even if it was rocky again. Salihamidzic started as a compromise solution between the Munich alpha animals Rummenigge, who had previously unsuccessfully embraced the former captain Philipp Lahm, and Hoeneß, who rather flirted with Gladbach’s maker Max Eberl as sports director. Brazzo, the “boy”, then took up the position of sports director with a promise that he should come close to. He would be there for Bavaria and the team “24 hours, seven days a week”.

Initially, it was difficult for him to develop a profile, especially in the external image. But he had learned to be a fighter early in life. “As a child, I experienced the war and had to leave my home country of Bosnia, my family.” Something like that shapes people.


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