Breaking: Bearded Kitten Joins Havas Play UK To Form 200-Strong Experiential Agency Team
Table of Contents
- 1. Breaking: Bearded Kitten Joins Havas Play UK To Form 200-Strong Experiential Agency Team
- 2. What Happened
- 3. Leadership Viewpoint
- 4. Evergreen Analysis: Why This Matters For Brands
- 5. Quick Facts
- 6. Context And Wider Trends
- 7. Engage With Us
- 8. Frequently Asked Questions
- 9. What are common reasons for receiving this response?
By Archyde Staff | Published: 2025-12-05
Breaking News. Havas Media Network UK Has Announced That Bearded Kitten Will Now Operate within Havas Play UK As “Bearded Kitten, Part Of Havas Play.”
Teh Move Brings A 45-Person Immersive Production House Into A Broader Network, Creating A 200-Strong Team Focused On Experiential Agency Work And Live Brand Experiences.
What Happened
Bearded Kitten, Founded In 2007, Will Retain Its Current Office And continue Serving Clients Including Netflix, Unilever, And Beavertown While Working Alongside Existing Havas Media Network UK Brands Such As Red Bull And Disney.
Founder Barney Sutton Will Join The Havas Play Leadership Team And Will Report Directly To Havas Play UK Chief Executive Nick Wright.
Leadership Viewpoint
Yannick Bolloré,Chairman And Chief Executive Of Havas,Described The Acquisition As A Strategic Step To Expand Havas Play’S Global Experiential Offerings.
Nick Wright, Chief Executive Of Havas Play UK, Said That The Addition Of Bearded Kitten Will Strengthen Integrated Campaign Delivery By Combining Award-Winning Experiential Craft With Robust In-House Production Capabilities.
Evergreen Analysis: Why This Matters For Brands
Experiential Agency Capability Is Increasingly central To Brand Strategies As Marketers Seek Deeper Consumer Engagement Across Live, Hybrid, and Phygital Touchpoints.
By Bringing A Specialist Immersive Team Into A Larger Media Network, Brands Can Expect Faster End-To-End Delivery, Tighter Creative-Production Alignment, And Scaled investment In Theatrical And Interactive Experiences.
Industry Sources Note That Investment in Experiential And Live Events Has Seen Continued Interest as A Differentiator For Loyalty And Word-Of-Mouth, Making Acquisition Moves Like This One A Common Play For Networks That Want To Offer full-Funnel Services.
Did You know? Bearded kitten Has Delivered Large-Scale Immersive Installations For Global Entertainment And FMCG Brands Since 2007, Specialising In Theatrical Production And Experiential Design.
Pro Tip When Selecting An Experiential Agency, Prioritise in-House Production Skills To Reduce Handover Risk And Control Event Quality Across Complex, Multi-Venue Campaigns.
Quick Facts
| Item | Detail |
|---|---|
| agency Name | Bearded Kitten, Part Of Havas Play |
| Founded | 2007 |
| Staff | 45 (Bearded Kitten); 200 After integration |
| Specialties | Immersive Experience Design, Theatrical Production |
| notable Clients | Netflix, Unilever, Beavertown; Working With Havas Clients Such As Red Bull And Disney |
| Leadership | Barney Sutton Joins Havas Play Leadership; Reports To Nick Wright |
| Location | Bearded Kitten To Remain At Current premises |
Context And Wider Trends
Consolidation In The Experiential Agency Space Reflects A Broader Push By Networks To Offer Fully Integrated Media, Creative And Production Solutions.
For Brands, The Main Benefit Is A Single Account Experience That Can Translate Creative Concepts Into Live Execution more Efficiently.
For Further Reading On Industry Trends, See Reports From WARC And Media Industry Coverage On The Growth Of Experiential Marketing.
External Sources: Havas corporate Details And Industry Analysis From WARC.
Engage With Us
What Types Of Brand Experiences Do You Think Deliver The Best Return On Investment?
Would You Prefer A Specialist Experiential Agency Or An Integrated Network For Your Next Campaign?
Frequently Asked Questions
- What Is An Experiential agency? An Experiential Agency Specialises In Creating Live Or Immersive Brand Experiences That Engage Consumers directly.
- How Does this Integration Change Havas Play’S Experiential Agency Offer? The Integration Adds In-House Production expertise And Scales The Team To Deliver Larger, More Complex Experiences.
- Who Are Bearded Kitten’S Clients? Bearded Kitten Works With clients Including Netflix,Unilever,And Beavertown,While Collaborating With Havas Clients Like Red Bull And Disney.
- Will Bearded Kitten Move Premises? Bearded Kitten Will Continue To Operate From Its Current Premises Following The Integration.
- Who Will lead The Experiential Agency Effort At Havas Play? Founder Barney Sutton will Join The Havas Play Leadership Team And Report To Chief Executive Nick Wright.
What are common reasons for receiving this response?
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