Hoegok Brewery’s Wolyeongandong Soju Earns Gold Medal at Brussels International Liquor Fair

Andong Soju Wins gold, Signals Rise of korean Distilled Spirits on Global Stage

ANDONG, SOUTH KOREA – November 30, 2025 – Hoegok brewery, a family-run distillery steeped in 120 years of tradition, has earned international acclaim with its flagship product, ‘Wolyeong Andong soju,’ securing a Gold Medal at the prestigious 2025 CMB Spirits Selection in Brussels.This victory underscores a growing global appreciation for Korean distilled spirits and the meticulous craftsmanship behind them.

Located in Andong,Gyeongbuk province,Hoegok brewery has quietly perfected its aging process since its humble beginnings as a local tavern in 1902. Now in its fourth generation of family ownership, the brewery’s commitment to quality and a philosophy of “doing our best in the present for the future” has culminated in this critically important international recognition.

‘Wolyeong Andong Soju’ distinguishes itself through its dedication to 100% Korean rice and a lengthy maturation process – exceeding three years – involving multiple tank transfers.This painstaking approach, coupled with a rigorous hygiene and low-temperature storage system, delivers a soju characterized by a smooth texture, delicate floral and fruity notes, and a remarkably clean finish.

Beyond the liquid itself, Hoegok brewery has invested in elevating the brand’s aesthetic. Collaborating with Yeomhwa City, the distillery developed unique ceramic bottles and glasses adorned with lotus flower and leaf motifs, blending traditional Korean artistry with a touch of luxury.

“Maturation is not just about technology,but only when sincerity is accumulated,the deep taste comes out,” explains Kwon Yong-bok,CEO of Hoegok Brewery. “This award is a meaningful result of the world recognizing the tradition and maturation technology of andong Soju that has been preserved for a long time.”

The CMB spirits Selection is a highly respected international competition, evaluating spirits based on taste, aroma, and overall quality. Winning a Gold Medal signifies Hoegok Brewery’s competitive edge in the global market and positions Andong Soju for wider international distribution and recognition. This achievement not only celebrates the brewery’s legacy but also heralds a promising future for Korean distilled spirits on the world stage.

What impact might Hoegok Brewery’s Gold Medal win have on the international perception of Korean spirits?

The Rise of Wolyeongandong Soju: A Korean Spirit Gains Global Recognition

Hoegok Brewery, a name increasingly synonymous with quality soju production in South Korea, has recently achieved a significant milestone. Their flagship Wolyeongandong Soju has been awarded a Gold Medal at the prestigious Brussels International Liquor Fair. This win isn’t just a victory for Hoegok; it’s a testament to the evolving landscape of Korean spirits and the growing international appreciation for conventional distillation techniques. The Brussels competition is renowned for its rigorous judging process, making this award particularly noteworthy.

Understanding the Brussels International Liquor Fair

The Brussels International Liquor Fair (BIFF) is a globally recognized competition that evaluates spirits based on aroma, taste, appearance, and overall quality. Judges comprise experienced distillers, sommeliers, and industry experts. Winning a medal – Bronze, silver, Gold, or Double Gold – signifies a spirit’s remarkable characteristics and places it among the world’s best. The fair serves as a crucial platform for spirit brands to gain international exposure and validate their craftsmanship. It’s a key event for liquor industry professionals and enthusiasts alike.

Wolyeongandong Soju: A deep Dive into its Craftsmanship

Wolyeongandong Soju isn’t your typical mass-produced soju. Hoegok Brewery distinguishes itself through a commitment to traditional methods.

* Traditional Distillation: Unlike many modern soju brands that utilize continuous distillation, Hoegok employs a traditional pot still distillation process. This slower, more meticulous method is believed to retain more of the rice’s natural flavors.

* Locally Sourced Rice: The brewery prioritizes using locally sourced, high-quality rice from the Wolyeongandong region. This contributes to the unique terroir and flavor profile of the soju.

* Pure Water Source: Hoegok Brewery benefits from access to pristine, natural spring water, essential for creating a clean and smooth spirit.

* Minimal Filtration: A purposeful choice to minimize filtration allows more of the spirit’s character to shine through, resulting in a more complex and nuanced taste.

These factors combine to create a premium soju experience, setting Wolyeongandong Soju apart from its competitors.

The Importance of the Gold Medal for Hoegok Brewery

This Gold medal win at the Brussels International Liquor Fair represents several key benefits for Hoegok Brewery:

* Increased Brand Visibility: The award instantly elevates hoegok’s profile on the international stage, attracting attention from distributors, retailers, and consumers.

* enhanced Reputation: The recognition from a respected competition reinforces hoegok’s commitment to quality and craftsmanship.

* Export Opportunities: The medal opens doors to new export markets, allowing Hoegok to expand its reach beyond South Korea.

* Boost to Korean Spirit industry: The win contributes to the growing global recognition of Korean alcoholic beverages and the artistry behind them.

The Growing Popularity of Soju Worldwide

For years, soju was largely associated with a specific, often lower-priced, style. Tho, a shift is underway. Consumers are increasingly seeking out artisan soju and traditional Korean liquor options. This trend is driven by:

* Increased Interest in Korean Culture: The global popularity of K-Pop, K-Dramas, and Korean cuisine (like Korean BBQ) has sparked curiosity about Korean culture, including its beverages.

* Demand for Authenticity: Consumers are gravitating towards products with a story and a genuine connection to their origins.

* Appreciation for Craftsmanship: The rise of craft spirits worldwide has created a demand for high-quality, traditionally made distilled beverages.

* Cocktail Culture: Soju cocktails are gaining traction in bars and restaurants, introducing the spirit to a wider audience.

Pairing Wolyeongandong Soju: Food & Cocktail Suggestions

Wolyeongandong Soju’s clean and subtle flavor profile makes it incredibly versatile.Hear are some pairing suggestions:

* Korean Cuisine: Naturally, it pairs beautifully with Korean dishes like bulgogi, bibimbap, and kimchi jjigae.

* Seafood: Its refreshing character complements seafood dishes, including sushi, sashimi, and grilled fish.

* Spicy Foods: The soju’s mildness helps balance the heat of spicy cuisine.

* Cocktails: Experiment with *so