How and why the French made the most unusual Lada Niva — Reading room — Motor

The history of the Niva in the west immediately set itself: a simple, inexpensive four-wheel drive car, combining the qualities of a passenger car and an SUV, quickly fell in love with both an Icelandic geologist and a winemaker from France.

And if Western companies demanded that European dealers meet standards, the Soviet automaker did not insist on anything other than a sign with the Lada logo. Most importantly, sell as much as you can sell.