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How Pop Culture Made Luxury Watches Cool – Watches & Jewelry

by Alexandra Hartman Editor-in-Chief

2023-10-26 17:55:05

You have to give it to the man: François-Henry Ben Nimmias has a feel for trends, coupled with a healthy aversion to conventions. He was invited to a party in New York in 2004. The city’s (business) elite had fun there. Exactly the target group for the product that the then Managing Director of Audemars Piguet North America was selling: Swiss luxury watches.

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#Pop #Culture #Luxury #Watches #Cool #Watches #Jewelry

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