How to Sign Up for Paramount+ and Peacock and Effective Content Writing Strategies

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September 20, 2025

Bentonville, Arkansas – In a move poised to bolster its subscriber base, Walmart+ announced today a significant expansion to its streaming benefits. Starting September 15th,the membership program now offers customers a choice between Peacock and Paramount+,providing greater flexibility and entertainment value.

New Streaming Choice for Walmart+ Subscribers

Previously, Walmart+ members received access to Paramount+ as a core benefit. Now, existing and new subscribers can select either Peacock Premium or continue with their Paramount+ Essential plan.This dual-option approach allows individuals to tailor their membership to their preferred content library.

What Each Streaming Service Offers

Peacock Premium boasts a vast catalog of content, including current television series, original programming, recent blockbuster movies, live sports events, and a thorough library of classic films and shows. Paramount+, on the other hand, delivers exclusive original series, popular films, live sports like NFL on CBS and UEFA Champions League, and a broad range of family-pleasant entertainment.

did you Know? The streaming landscape is becoming increasingly competitive, with major retailers like Walmart leveraging streaming services to attract and retain customers. According to Statista, the U.S. streaming video on demand market revenue is projected to reach $79.81 billion in 2025.

Beyond Streaming: A Comprehensive Membership

The addition of Peacock is just one component of the broader Walmart+ program. Members also enjoy a range of benefits, including free shipping with no order minimum, free pharmacy delivery, savings on fuel at select gas stations, and exclusive discounts at Burger King. A summary of key benefits is shown below:

Benefit	Description
Free shipping	Next-day and two-day delivery with no minimum purchase.
Pharmacy Delivery	free delivery on prescriptions.
Grocery Delivery	Free delivery on orders over $35.
Fuel Savings	$0.10 per gallon off at Exxon, Mobil, Walmart, and Murphy stations.
streaming Access	Choice of Peacock Premium or Paramount+ Essential.

Membership Options and Pricing

Walmart+ offers several membership tiers to suit different needs. A free 30-day trial is available for new users.Following the trial period, an annual membership costs $98, equivalent to $8.17 per month.A monthly subscription is also available for $12.95. Additional options include discounted rates for students and individuals receiving government assistance through Walmart+ Student and Walmart+ Assist programs, respectively.

Pro Tip: Consider your viewing habits when choosing between Peacock and Paramount+. If you’re a sports enthusiast, Peacock may be the better choice, while Paramount+ offers a strong selection of original series and films.

The Rise of Retail Membership Programs

The trend of retailers bundling streaming services with membership programs is gaining momentum. Companies are realizing that offering entertainment options can significantly enhance customer loyalty and drive subscription growth. This strategy not only provides added value to members but also creates a competitive advantage in the increasingly crowded retail market. As streaming services continue to fragment, these bundled offerings may become even more attractive to consumers looking for convenient and cost-effective entertainment solutions.

Frequently Asked Questions about walmart+ Streaming