Gaming peripherals specialist HyperX will come under the control of PC giant HP. A marriage that will be interesting to follow.
HP is well known for its PCs, laptops and peripherals dedicated to office automation. We know less about the video game sector, where the brand is trying to find a place for itself through its Omen brand. There are gaming PCs, but also mice, keyboards and headsets targeting gamers (read: with built-in LED lights). This strategy does not seem to have paid off as much as the giant would have liked. The Omen brand is clearly not as popular as Razer or Logitech, or even newer players in this business like Corsair.
So to take a giant step forward, the firm announced the acquisition of HyperX, a major player in the sector.
A buyout at $ 425 million
If you are familiar with the HyperX brand, you might know that it is not independent. It was in fact a subsidiary of the manufacturer Kingston, giant of RAM, flash and SSD. Here, HP therefore buys the HyperX brand and its gaming peripherals for $ 425 million in Kingston. The latter retains all of its memory-related activities and remains independent of HP.
Kinston also specifies that gaming products around memory will also remain under its control. We imagine that HyperX SSDs will soon be renamed to avoid confusion.
HyperX is a rather popular brand of gaming product. We especially know his headphones HyperX Cloud Alpha. This acquisition means that we will soon have to rely more seriously on HP in this fairly juicy sector.