IHS Towers Expands Connectivity and Technology Upgrades Across 27 Brazilian Shopping Centers

IHS Brazil Expands Footprint in Telecommunications Infrastructure

September 4, 2025

São Paulo, Brazil – IHS Brazil, a crucial division of IHS Holding Limited (NYSE: IHS), popularly known as IHS Towers, is actively strengthening its position within Brazil’s rapidly evolving telecommunications landscape. The Company, a global leader in tower infrastructure, continues to invest in expanding and optimizing its network of towers to meet the increasing demands of mobile connectivity.

IHS Towers operates a widespread network of telecommunications infrastructure,providing essential services to mobile network operators. Investment in Brazilian infrastructure demonstrates IHS’s commitment to supporting the growth of digital technologies and bridging the connectivity gap across the country. This expansion comes at a time when demand for data and mobile services is surging, fueled by increased smartphone adoption and the proliferation of 5G technology.

The Growing Importance of Telecommunications Infrastructure

The expansion of telecommunications infrastructure is a critical component of economic growth and social development. According to a recent report by the GSMA Intelligence, mobile networks contribute substantially to GDP in Latin America, with Brazil being a key market. Investments like those made by IHS Brazil help facilitate broader access to digital services, fostering innovation and economic opportunities.

Did You Know? Brazil is the largest mobile market in Latin America, with over 250 million mobile connections as of early 2025.

IHS Towers: A Global Leader

IHS Towers is one of the largest independent owners and operators of tower infrastructure globally, with a considerable presence across emerging markets. The company’s strategy centers on acquiring, developing, and managing tower assets, providing crucial infrastructure for mobile network operators. They offer a range of services, including tower colocation, power management, and maintenance.

company	global Tower Count (approx.)	Key Markets
IHS Towers	40,000+	Brazil, Nigeria, Colombia, Peru, South Africa
American Tower	229,000+	United States, India, Mexico, Germany
Cellnex Telecom	36,000+	Spain, italy, France, Netherlands

Pro Tip: Investing in robust telecommunications infrastructure is essential for supporting a thriving digital economy and attracting foreign investment.

Future Outlook for IHS Brazil

IHS Brazil is well-positioned to capitalize on the continued growth of the Brazilian telecommunications market. The company’s commitment to innovation and infrastructure development, along with its strong partnerships with leading mobile network operators, will play a vital role in shaping the future of connectivity in the region.

What challenges do you foresee for IHS Brazil in navigating the complex regulatory landscape of the Brazilian telecommunications market? How will increasing demand for 5G impact the company’s investment strategies?

Understanding Telecommunications Infrastructure

Telecommunications infrastructure encompasses the physical facilities needed to transmit data and voice communications. This includes towers, antennas, fiber optic cables, and data centers. Maintaining and upgrading this infrastructure is crucial for ensuring reliable and high-speed connectivity.

The role of tower companies like IHS Towers is becoming increasingly important as mobile network operators focus on core services and outsource infrastructure management. Colocation, where multiple operators share the same tower, is a key strategy for reducing costs and maximizing efficiency.

Frequently Asked Questions About IHS Brazil

• What is IHS Brazil’s primary business? IHS Brazil focuses on the ownership, operation, and management of telecommunications tower infrastructure.
• Who owns IHS Brazil? IHS Brazil is part of IHS Holding Limited (IHS Towers), a publicly traded company on the New York stock Exchange (NYSE: IHS).
• Why is telecommunications infrastructure important in Brazil? Robust infrastructure supports economic growth, facilitates digital inclusion, and enables access to vital services.
• What is 5G and how does it relate to IHS Brazil? 5G is the next generation of mobile technology, requiring a denser network of towers, providing opportunities for companies like IHS Brazil.
• What are the benefits of tower colocation? Colocation reduces costs for mobile operators,minimizes environmental impact,and speeds up network deployment.

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What are the specific technological upgrades IHS Towers is implementing in Brazilian shopping centers?

Enhanced Digital Experiences for Shoppers and Retailers

IHS Towers is substantially boosting digital infrastructure across Brazil, announcing comprehensive connectivity and technology upgrades to 27 shopping centers nationwide. This initiative focuses on improving mobile coverage,enhancing Wi-Fi capabilities,and preparing the retail spaces for future technological advancements like 5G and the Internet of Things (IoT). The project addresses the growing demand for seamless digital experiences within the retail habitat, benefiting both shoppers and retailers. Key areas of improvement include enhanced cellular signal strength, faster data speeds, and increased network capacity.

Details of the Infrastructure Upgrades

The upgrades implemented by IHS Towers encompass a multi-faceted approach to improving connectivity. Here’s a breakdown of the key components:

New Cell Site Deployments: Installation of new cell sites, both macro and small cells, within and around the shopping centers to expand coverage and capacity. This is crucial for handling peak traffic during shopping hours and events.

Fiber Optic Backhaul: utilizing fiber optic cables to provide high-speed, reliable backhaul connectivity for the cell sites and Wi-Fi networks. Fiber optics are essential for supporting the bandwidth demands of modern applications.

Wi-Fi 6 Implementation: Upgrading existing Wi-Fi infrastructure to the latest Wi-Fi 6 standard, offering faster speeds, increased capacity, and improved performance in crowded environments. This benefits shoppers and allows for data-intensive applications.

DAS (Distributed Antenna Systems): Deployment of DAS to improve in-building cellular coverage, particularly in areas with signal blockage, such as basements and parking garages.

Neutral Host Networks: Exploring neutral host network solutions to allow multiple mobile network operators (MNOs) to share infrastructure, reducing costs and improving coverage for all users.

Benefits for Brazilian Shopping Centers & Retailers

These infrastructure improvements deliver a range of benefits to shopping center owners and the retailers operating within them.

Increased Foot Traffic: Improved connectivity attracts more shoppers, as they can easily access details, compare prices, and share their experiences on social media.

Enhanced Customer Experience: Seamless connectivity enables features like mobile payments,digital loyalty programs,and interactive kiosks,creating a more engaging and convenient shopping experience.

Data analytics Opportunities: Robust Wi-Fi networks provide valuable data analytics on shopper behavior, allowing retailers to optimize store layouts, personalize marketing campaigns, and improve inventory management.

Support for Emerging technologies: The upgraded infrastructure lays the foundation for implementing innovative technologies like augmented reality (AR) shopping experiences, smart parking solutions, and iot-enabled store operations.

Higher Retailer Satisfaction: Reliable connectivity is a key factor in retailer satisfaction, making the shopping centers more attractive to potential tenants.

Improved Operational efficiency: IoT solutions powered by the upgraded network can streamline operations,such as energy management,security,and maintenance.

Impact on the Brazilian Telecommunications Landscape

IHS Towers’ investment contributes to the broader development of the telecommunications infrastructure in Brazil. The country is experiencing rapid growth in mobile data consumption, driven by increasing smartphone penetration and the adoption of data-intensive applications.

5G Readiness: The upgrades are designed to support the rollout of 5G technology, which promises even faster speeds and lower latency.

Bridging the Digital Divide: Improved connectivity in shopping centers helps bridge the digital divide, providing access to essential services and information for a wider population.

Economic Growth: Investment in telecommunications infrastructure stimulates economic growth by creating jobs and fostering innovation.

* Competition & Innovation: The presence of a robust infrastructure encourages competition among mobile network operators, leading to better services and lower prices for consumers.

Case Study: Early Implementations & Results

While comprehensive data is still being collected,initial deployments in select shopping centers have shown promising results. One example, the Shopping Metrópole in São paulo, saw a 30% increase in Wi-Fi usage after the IHS Towers upgrade. Retailers within the center reported a 15% increase in mobile payment transactions and a noticeable improvement in customer engagement with their digital marketing campaigns. These early indicators suggest a strong return on investment for both IHS Towers and the shopping center owners.

Future Expansion &