Irina Liechti, a London-based designer and run coach, is expanding her professional portfolio, balancing a branding firm with a growing presence in athletic coaching. Liechti, founder of Kay Studio Co Ltd., located at Shelton Street in London, offers design services to clients globally while simultaneously providing running guidance, from beginner 5Ks to ultramarathons.
Kay Studio Co, established in 2017, focuses on minimalist and modern branding for small businesses, according to the company’s website. Liechti’s design philosophy centers on creating authentic brand identities that resonate with target audiences. Services include visual identity design and custom Squarespace website development.
Alongside her design operate, Liechti operates as a licensed run coach, offering personalized training plans. She recently completed an 110K ultramarathon in the Welsh mountains, demonstrating her own commitment to the sport. Her coaching services cater to a range of runners, aiming to improve performance and build resilience, as evidenced by testimonials on her website, irinaliechti.com.
One client from Tooting Run Club praised Liechti’s “great energy” and ability to tailor coaching to all abilities. Another runner reported achieving a personal best 5K time after implementing a plan drafted by Liechti, noting improvements in breathing technique and fueling strategies.
Liechti’s dual career path is reflected in her online presence. Her LinkedIn profile highlights her experience with Kay Studio Co, while her Facebook page, Irina Liechti Design, shares motivational content related to goal setting. A recent post emphasized the importance of celebrating small wins in pursuit of larger objectives.
Kay Studio Co Ltd is registered as an active company in London, Greater London, according to company profile data. Liechti, originally from Switzerland, currently resides in Valencia, Spain and works remotely with both German and English-speaking clients.
