Looking for forgotten fabrics deep in the workshops of textile manufacturers is like a treasure hunt for Alice Durupt, 27, founder of the Maison Alfa brand.
With these rolls neglected by the big ready-to-wear brands, this young fashion designer based in Clermont-Ferrand (Puy-de-Dôme) creates women’s clothing collections. “When I spoke with suppliers, I realized that I could buy back the end of stock of other brands that ended up with rolls of fabric on their arms, either because of excess orders, or because the print did not not worked, ”says Alice Durupt.
Plain, multicolored, flowery … fabrics brought up to date
Plain, multicolored, flowery fabrics that the young designer has decided to bring up to date. “For color tests, manufacturers sometimes use 100 meters of fabric that then sleeps in warehouses or is thrown away. You realize: 100 meters… that’s 100 tops! “
The founder of Maison Alfa, who has built up a solid address book, has learned to negotiate prices with manufacturers: “I do my design, I put out colorful intentions and then I go in search of materials. There are four collections per year. This represents around sixty models ”produced in small series and sold online.
For now, Maison Alfa is working with three independent seamstresses. But Alice Durupt hopes very quickly to move up a gear, by entrusting the shaping of part of her collections to textile workshops in the region. “Not to mention industrialization, this will allow us to increase our volumes. »She has set five years to make Maison Alfa the first French brand of women’s ready-to-wear 100% resulting from reuse.