“Something bad had to come out of something bad.” With this phrase is how Silke Bagschik, world sales and marketing manager of Volkswagen has presented in Spain in ID.3, the first of the electric models of the ID family. It is a compact model in which the German firm has high hopes for its electrification plans and leading mobility strategies against climate change.
In the presentation this morning of the model, which for the first time can be seen in Spain, the general director of Volkswagen Spain, Laura Ros, stressed that «it arrives in a timely manner, since 2020 marks a” turning point for takeoff of electrical companies in Spain ».
The shadow of the “Dieselgate” has come to this day, but with the new range of electric cars Volkswagen wants to give proof of how it can be rectified and “start in this 2020 with an era of mobility with neutral CO2 emissions, also making others manufacturers join us until we reach 2040 in which we will stop beating combustion cars, ”says Bagschik.
The challenge is in line with the evolution of society itself, which “is changing rapidly.” That is why ID.3 is only the first member of a family of electrified vehicles that “will have a vehicle in each of the segments”.
This vehicle already offers autonomies of 330, 420 and 550 real kilometers. But at the same time that the number of kilometers that can be traveled with an electric car ceases to be an insurmountable obstacle, progress is being made in steps to ensure that recharging is no longer a concern for the driver of an electric car.
According to the studies that have Volkswagen, 50% of the charges are made at home, 30% in the workplace, 15% in public recharging points, and only 5% in points recharge installed on highways. And in reality, according to the global head of Volkswagen’s electric sales “we make fewer kilometers than we really think, so that users will gradually realize that with the current supply of electric models, daily mobility is possible without having worries ».
In addition to the economic factors when buying an electric car, the emotional factor is still very important. And in this sense Silke Bagschik ensures that ID.3 also has that emotional factor «that is noticeable when accessing a leading technology, when sitting in the car, driving and not noticing noises or vibrations, check that Driving a car is very easy, and you don’t depend on refueling at a gas station because you can charge the car in your own home, without forgetting that society is changing your perception and an electric car makes you feel that you are contributing to stop climate change ».
Compared to other European countries, sales of electric cars in Spain do not take off representing just over 1% of the market. It’s something that worries Laura Ros, General Director of Volkswagen in Spain. Despite this, the brand wants to assume the leadership of the transformation towards electric mobility «just as the Beetle once became the town car, followed by Golf, and now we hope that also with ID.3», ensures.
For Ros, this year there should be a very significant increase in sales of electric vehicles in Spain. The greater offer of models with this technology, the increase of the autonomy of the batteries and an expansion of the network of recharge infrastructures will help to boost this market.
But there is no lack of obstacles, because despite the fact that most of the electric car charges are made at home, it is important to have a network of public points to go to, especially when talking about traveling on the road. Thus, while the Ionity fast recharge network, of which Volkswagen is a part, already has an important implementation in Europe, in Spain at present it only has two active points. “Ionity is getting stuck in Spain, because to install a charging point here you have to call seven or eight windows of different administrations, which will lead to accumulation of delays.”
In addition, the Spanish directive considers that aid plans are needed at least at the same level as other European countries. And not only for the acquisition of electric vehicles or low emissions, because, according to Ros «there are other proposals such as eliminating the payment of VAT for the purchase of an electric car, improving infrastructure for more charging points for number of inhabitants, or offering bonuses in the personal income tax to professionals who decide to give up the mobility mobility ».
From Volkswagen Laura Ros says that it is trying to «democratize access to electric mobility, and therefore the new ID.3, which will arrive at dealerships this summer, has a starting price below the psychological barrier of 30,000 euros ».
The manufacturer’s challenge is now «to turn ID.3 into the third icon of the brand. If in the 50s the Beetle helped to democratize the mobility of the middle class and, in the 70s, the Golf made technologies accessible in a volume model that until then were reserved for the Premium segment, with ID.3 we aspire to democratize electric mobility, ”says Laura Ros.
The Volkswagen Group has approved an investment of 33,000 million euros until 2024 for the development of electromobility. Of this figure, 11,000 million euros will go only to the Volkswagen brand.
According to the latest updates of the brand, the strategic production objective of one million electric cars per year is expected to be reached in 2023, two years ahead of schedule. Volkswagen expects to manufacture 1.5 million vehicles of the new ID range. in 2025..