Page 1 to 4: Start Pages | Page 5 to 6: The authors | Page 7 to 11: Lukas Viglietti – Introduction | Page 13 to 46: Baptiste Brossillon – Chapter 1. Major trends in the sports industry | Page 47 to 64: Christopher Hautbois – Chapter 2. The role of sport in the construction of territorial brands | Page 65 to 108: Clément Lopez – Chapter 3. Sport, geopolitics and sports diplomacy in a globalized world | Page 109 to 140: Wladimir Andreff – Chapter 4. Economic impact and regulation of sporting events: lessons for emerging countries | Page 141 to 192: Michel Desbordes – Chapter 5. The ecosystem of professional sports in mature and emerging markets | Page 193 to 225: Baptiste Brossillon – Chapter 6. Strategies and new models of entertainment through sport | Page 227 to 230: Baptiste Brossillon – Conclusion | Page 231 to 240: Ending pages.
International sports marketing (De Boeck Supérieur “Marketing”, 2022)
written by Alexandra Hartman Editor-in-Chief
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Alexandra Hartman Editor-in-Chief
Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.