Apple Inc. will launch a new generation of iPhone 13 series in September this year. Rumor has it that the new iPhone will add two new colors, namely “sunset gold” and “rose gold”. The market is optimistic. The new iPhone will add new colors. It is expected to follow the iPhone 11 Pro’s first launch of “Night Green”. At the same time, it will raise the topic of buying interest. It will also bring new business opportunities to Hon Hai’s metal case manufacturer Hongzhun (2354).
In recent years, Apple has begun to play “color business opportunities”. In addition to the night green of the iPhone 11 Pro, the iPhone 12 also added purple earlier this year to further stimulate sales. In addition to the iPhone, the most amazing thing to the outside world is that the desktop computer iMac also launched a multi-color version for the first time this spring, which will bring a bonus effect to the supply chain.
The latest news pointed out that there are 4 models of iPhone 13 series this year, namely iPhone 13, iPhone 13 Mini, iPhone 13 Pro and iPhone 13 Pro Max. According to the external renderings, in addition to the traditional black and white, the iPhone 13 Pro and iPhone 13 Pro Max will also add two new colors, sunset gold and rose gold.
According to foreign reports, rose gold is similar to the same color system of previous years, but the sunset gold color scheme presents the feeling of metallic copper. As for the iPhone 13 and iPhone 13 mini models, new color schemes are also expected to be added.
In the past, the iPhone case cooperating factories included Hongzhun and Kecheng, but the latter sold its Taizhou factory to Lu factory Lens Technology last year and officially withdrew from the iPhone case business. The supply chain pointed out that for the four models of the new iPhone 13 series, Hongzhun has obtained metal case orders, and the Pro high-end model has won 70 to 80% of the orders, becoming a big winner.
Other iPhone case suppliers include Jabil from the U.S. and Lansi Technology, which bought the Catcher Taizhou factory. It is reported that Lens mainly supplies the 6.1-inch iPhone 13 case, accounting for less than 50%. (Reported by Wu Guozhong/Taipei)