According to Daniel Ives, Wedbush analyst, the launch is weeks away, according to available supply chain information and various retail websites. The unveiling – originally scheduled for March – has been delayed due to supply chain problems caused by the COVID-19 pandemic. If the timing for launching a new product seems strange, there is a reasonable explanation.
“While the introduction of a mid-cycle budget / entry-level smartphone will be a headache for some against the backdrop of global consumer lockdowns and an unprecedented pandemic, we find Apple to be making this a low-volume, low-touch release and looks little fanfare since the phones are ready to ship, ”said Ives.
Ives believes that taking “underlying demand and the previous SE cycle”, which delivers between 20 and 25 million new models in the first six to nine months of the cycle, is a “realistic goal”.
In the broader scheme of Apple’s plans for 2020, the launch has always been a relatively understated affair. Apple’s big launch this year concerns the highly anticipated iPhone 12, the first model with 5G capabilities. The release is scheduled for September, but Ives has questioned whether the planned launch will take place due to the impact of COVID-19 on consumer purchasing power and its disruption to the global supply chain. The analyst assumes that the start will be postponed to a later time in the year, possibly during the holiday season, in order to create a more receptive macro environment. The importance of a smooth launch of the flagship product cannot be overstated, according to Ives, as it is one of the most important product launches in Apple’s history.
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If we take a step back, we can see that the technology giant’s stock has a moderate buy-consensus rating for TipRanks. 25 analysts advise investors to “buy” AAPL in the past three months. This corresponds to 8 “hold” ratings and only 2 “sell” ratings that were published in the same period. The average analyst target price is $ 311.70, which is approximately 20% of the current level. (See Apple stock research on TipRanks)
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