Ourhome’s Dinner-Style Revolution: Sales Double Thanks to Korean TV Show – Breaking News for Google News & SEO
Seoul, South Korea – Ourhome, a prominent player in the rapidly expanding home meal replacement (HMR) market, is experiencing a phenomenal surge in sales, reporting a more than doubling of revenue in its online mall from April to December last year. This impressive growth is directly linked to a strategic partnership with the popular KBS2 variety show, “New Product Launch Convenience Restaurant,” marking a significant win for content-driven marketing and a fascinating case study for brands looking to tap into the power of television.
The “Convenience Restaurant” Effect: A 111% Sales Jump
The numbers speak for themselves. Ourhome’s “our home mall” saw sales climb by 111% year-over-year during the period the show aired. New user acquisition skyrocketed by 109% – a clear indication that the show is not just driving purchases from existing customers, but attracting a whole new audience. This isn’t just a fleeting trend; the partnership has created a synergistic effect, boosting sales across Ourhome’s entire product line. Even established brands like “on the go” saw a remarkable 342% increase in sales, while the “soup, soup, soup” range enjoyed a 163% boost.
From Kim Jaejoong’s Rice Bowl to Sold-Out Soup: The Power of Celebrity Chef Collaboration
The show’s format, which features celebrities developing and competing with their own cooking recipes, has proven to be a recipe for success for Ourhome. Specific dishes created on the show have become instant hits. “Kim Jaejoong’s Naples-style Spare Rib Rice Bowl” sold over 30,000 units in just three weeks, with all three production runs selling out. Demand for “Sandae Spare Rib Beef Soup” also outstripped supply, leading to an early exhaustion of stock. These aren’t just meals; they’re experiences tied to beloved personalities, and consumers are eager to recreate them at home.
Beyond the Plate: Building Brand Intimacy and Driving Search
The impact extends beyond direct sales. Ourhome has witnessed a 40% average increase in search volume related to the brand in the week following each episode broadcast. This surge in online interest demonstrates the show’s effectiveness in building brand awareness and fostering a deeper connection with consumers. It’s a prime example of how entertainment and commerce can seamlessly intertwine, creating a powerful marketing loop. The HMR market, already experiencing significant growth globally, is being further fueled by innovative strategies like this.
The Future of HMR: Content, Convenience, and Expansion
Ourhome isn’t resting on its laurels. The company plans to expand its content marketing efforts next year, extending the reach of the “Convenience Restaurant” recipes beyond individual convenience foods to include group meals and catering options. This move signals a broader ambition to establish Ourhome as a versatile provider of convenient, high-quality meal solutions for a variety of occasions. The company’s nationwide production and logistics network positions it well to scale this expansion effectively. This strategy isn’t just about selling food; it’s about creating a lifestyle centered around accessible, delicious, and engaging culinary experiences.
As one company official stated, the key to their success lies in “creating a structure where customers are immersed in the content and naturally flow into the brand.” This approach, combined with continued media cooperation and differentiated content strategies, promises to further solidify Ourhome’s position as a leader in the competitive HMR landscape. The story of Ourhome serves as a compelling blueprint for brands seeking to leverage the power of entertainment and content marketing to drive growth in the modern era.
