Gen Z Awards 2025: Marta Lozano Celebrates Nomination & Pregnancy Glow Amidst Internet’s Elite
Madrid, Spain – The Caixabank Príncipe Pío Theater in Madrid buzzed with energy last night as the Gen Z Awards 2025 celebrated its third edition, recognizing the most influential voices on the internet. Created by Mediaset España through Publiespaña, the event drew over 65 shortlisted candidates vying for 15 coveted prizes. But beyond the awards themselves, the night offered a glimpse into the evolving world of digital influence, and for one star in particular, a moment to shine while celebrating a personal milestone.
Marta Lozano: Fashion, Family, and Facing the Critics
Among the dazzling array of influencers and content creators walking the red carpet – including Laura Escanes, Sofía Surfers, Carlos Peguer, Lola Lolita, and Sofía Hamela – it was Marta Lozano who captured significant attention. Nominated in the “Fashion” category, Lozano radiated confidence and joy, openly discussing her nomination and the exciting news of her second pregnancy with LA RAZÓN.
“I’m very good. I really want to have a good time tonight,” Lozano shared, expressing her enthusiasm for the gala. “These galas are usually very fun.” Her nomination felt particularly meaningful, a testament to a decade-plus dedication to a profession that has dramatically changed with the times. “There are also colleagues who deserve it and I am happy to be nominated tonight.”
Lozano, widely regarded as one of Spain’s most stylish women, spoke passionately about the transformative power of fashion in her life. “Fashion has changed my life. I have been dedicating myself to this for 12 years and I am happy. I am happy to be able to dedicate myself to this,” she stated. But her journey hasn’t been without its challenges. As a pioneer in the influencer space, she’s faced her share of online negativity.
Navigating the Digital Landscape: From ‘It Girl’ to Influencer
The term “influencer” often carries baggage, sometimes used dismissively. But Lozano embraces the label. “The ‘it girl’ label doesn’t bother me, nor does being called ‘influencer’ in any derogatory way. I am super proud to be one and I carry it as my flag.” She’s learned to filter out the noise, a skill honed over years of public scrutiny. “At another time in my life, negative comments affected me more but now, as the years go by, I don’t care. I’m happy, I don’t think I’m hurting anyone and we live with the criticism.”
This resilience is a crucial trait for anyone navigating the modern digital world. The rise of influencer marketing has fundamentally altered how brands connect with consumers, and the ability to maintain authenticity while facing public judgment is paramount. It’s a skill that’s becoming increasingly valuable as the industry matures.
A Growing Family & Sweet Cravings
Lozano’s personal life is also blossoming. She and her husband, Lorenzo Remohi, announced their second pregnancy last October, sharing the joyful news with their son, Loren. They recently revealed they are expecting a daughter, Martina. “Love multiplies,” Lozano wrote on Instagram, a sentiment echoed in her radiant demeanor at the Gen Z Awards.
This pregnancy, she admits, is different from her first. “This second pregnancy is being totally different from the first in everything. In the end, no pregnancy and baby is the same as another, but very good.” Her travels as an influencer have made her acutely aware of being away from home, and she’s discovered a particular craving: “My craving is gazpacho. I’ve recently been to Paris and Milan and they don’t have it there!” While she’s enjoying this chapter, she’s not planning on expanding the family immediately. “First one, then another and then, we’ll see.”
The Future of Influence: Beyond Likes and Followers
The Gen Z Awards 2025 weren’t just a celebration of individual achievements; they were a snapshot of a rapidly evolving industry. With performances by Malmö 040, Mafalda Cardenal, and Lucía de la Puerta adding to the vibrant atmosphere, the event underscored the power of digital content to connect, inspire, and entertain. As influencers like Marta Lozano continue to navigate the complexities of fame, family, and online criticism, they’re shaping the future of how we consume information and build communities. The awards serve as a reminder that authenticity, resilience, and a genuine connection with audiences are the keys to lasting success in the digital age. Stay tuned to archyde.com for continued coverage of the influencer landscape and the latest breaking news.
