Ivory Coast: online sales save the country’s trade

Published on : 23/12/2020 – 00:58

In Côte d’Ivoire, online sales, already on the rise, have exploded this year in the context of a health crisis. The Jumia e-commerce brand, the leading company in the sector in Africa and particularly in Côte d’Ivoire, for example, claims the delivery of 4.8 million parcels in the week of “Black Friday” alone.

Some Ivorian traders, in great difficulty because of the restrictions linked to the Covid-19 pandemic, explain that they owe their survival to their collaboration with the large online sales groups, despite a significant loss in margins. The report of our correspondent on site in Abidjan.


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