Jaguar Racing Embarks on New Era with Strategic Chase Partnership

Jaguar Racing Secures Multi-Year Partnership with Chase for Formula E

London, United Kingdom – October 24, 2025 – Jaguar Racing has announced a notable multi-year partnership with Chase, marking the financial services giant’s inaugural foray into Motorsport sponsorship.This collaboration, effective beginning with the 2025/26 Formula E season, aims to enhance fan engagement and expand brand visibility for both organizations.

Chase Becomes Official Financial services Partner

The agreement designates Chase as the official financial services partner of the Jaguar Racing Formula E team. This partnership extends to Chase Auto and the Chase Sapphire Reserve credit card,positioning them as key components of the team’s commercial strategy. Chase Sapphire Reserve cardholders will receive exclusive access and experiences related to Formula E events, bolstering the program’s appeal.

Jaguar Racing drivers Mitch Evans and António Félix da Costa prepare for the 2025/26 season.

New Leadership and Driver Lineup for Jaguar Racing

The partnership announcement aligns with a period of significant change for Jaguar Racing as it embarks on it’s tenth season in Formula E. Ian James has been appointed the new Team Principal, assuming leadership responsibilities.The driver roster also sees a change, with 2019/20 World champion António Félix da Costa joining the team alongside veteran Mitch Evans.

The Jaguar I-TYPE 7 race car,featuring a new livery representing this exciting new chapter,is currently undergoing testing and progress. The team is focused on maximizing performance for the upcoming season. According to a report by Statista, the global electric vehicle market is projected to reach $802.80 billion in 2027,demonstrating the growing importance of electric motorsport sponsorships.

Key Partnership Details	Information
Partners	Jaguar Racing & Chase
Partnership Term	Multi-Year
Chase Involvement	Official Financial Services Partner, Chase Auto, chase Sapphire Reserve
team principal	Ian James
Drivers	Mitch Evans & António Félix da Costa

Did You No? Formula E is the only all-electric international single-seater motorsport championship sanctioned by the FIA.

Pro Tip: Keep an eye on the Jaguar Racing website for exclusive content and updates on the team’s progress throughout the season.

What does this partnership mean for the future of enduring motorsport? And how will the exclusive Chase Sapphire Reserve benefits enhance the fan experience at Formula E races?

The Growing Trend of Motorsport Sponsorship

The increasing interest from financial institutions like Chase demonstrates a broader trend of corporate investment in Motorsport. Brands are recognizing the value of aligning themselves with the excitement and innovation inherent in racing. sponsorships provide significant branding opportunities, access to a passionate fan base, and a platform for showcasing technological advancements. The rise of electric racing series,such as Formula E,further enhances this appeal as companies seek to associate themselves with sustainable and forward-thinking initiatives.

Frequently Asked Questions about the Jaguar Racing and Chase Partnership

• What is the primary focus of the Jaguar Racing and Chase partnership? The partnership aims to elevate fan engagement and expand brand visibility for both organizations thru exclusive experiences and access.
• What benefits do Chase Sapphire Reserve cardholders receive? Cardholders will gain special access to Formula E events, offering unique opportunities to connect with the sport.
• Who is the new Team Principal for Jaguar Racing? Ian James has been appointed as the new Team Principal.
• Who are the drivers for Jaguar Racing in the 2025/26 season? Mitch Evans and António Félix da Costa will form the driver pairing.
• What is the meaning of Formula E’s growth? Formula E is gaining momentum and attracting investment as a leading example of sustainable motorsport.
• How does this partnership align with Chase’s overall marketing strategy? This represents Chase’s first entry into Motorsport sponsorship, diversifying their marketing portfolio and reaching a new audience.

Share your thoughts on this exciting partnership in the comments below!

What are the specific ways Chase’s technology will improve Jaguar Racing’s data analysis capabilities?

Powering performance: The Jaguar Racing & Chase Collaboration

Jaguar Racing’s commitment to Formula E innovation takes a notable leap forward with a newly announced, multi-year strategic partnership with Chase, a leading technology company specializing in payment solutions. This isn’t merely a sponsorship; it’s a deeply integrated collaboration designed to enhance the team’s operational efficiency, fan engagement, and overall competitive edge in the electric racing world. The partnership, revealed on October 23rd, 2025, signals a new era for the team, leveraging Chase’s technological prowess to optimize various facets of the racing operation. This collaboration directly impacts Jaguar’s Formula E strategy and its broader push towards sustainable mobility.

Key Components of the Jaguar Racing – Chase Partnership

The collaboration extends beyond traditional branding and financial support. Here’s a breakdown of the core elements:

* Enhanced Data Analytics: Chase will provide Jaguar Racing with advanced data analytics tools, enabling the team to gain deeper insights into vehicle performance, driver behavior, and race strategy.This real-time data processing is crucial for making split-second decisions during races.

* Digital Fan Engagement: A key focus is creating immersive experiences for Formula E fans. Chase’s technology will power new digital platforms, interactive content, and exclusive fan rewards programs. Expect enhanced live race coverage and behind-the-scenes access.

* Payment Solutions: Streamlined payment solutions for team operations, including vendor payments and logistical expenses, will be implemented, improving financial efficiency.

* Sustainability Initiatives: Both Jaguar and Chase share a commitment to sustainability. The partnership will explore opportunities to reduce the environmental impact of racing operations, aligning with Formula E’s core values.

* Technology Integration: Chase’s expertise in secure transactions and digital identity will be explored for potential integration into the team’s internal systems,enhancing security and operational control.

Impact on Jaguar Racing’s Competitive strategy

This partnership is expected to have a tangible impact on Jaguar Racing’s performance on the track. The improved data analytics capabilities will allow engineers to:

1. Optimize Energy Management: Crucial in Formula E, understanding energy consumption patterns and maximizing efficiency will be paramount.
2. Refine Vehicle Setup: Data-driven insights will enable precise adjustments to the car’s setup for each track and race condition.
3. Improve Race Strategy: Real-time data analysis will inform strategic decisions regarding pit stops, attack mode activation, and overall race pace.
4. driver Performance Analysis: Detailed analysis of driver data will help identify areas for betterment and optimize driving techniques.

Chase’s Expanding Footprint in Motorsports

Chase’s involvement in motorsports isn’t entirely new. The company has previously engaged in sponsorships within NASCAR and other racing series. Though, the jaguar Racing partnership represents a strategic shift towards electric racing and a commitment to innovation in the automotive sector. This move aligns with Chase’s broader strategy of investing in emerging technologies and reaching new audiences. The formula E platform provides a unique possibility to showcase Chase’s capabilities to a tech-savvy and environmentally conscious demographic.

Benefits for Formula E Fans

The partnership promises a more engaging experience for Formula E fans worldwide. Anticipated improvements include:

* Interactive Race Experiences: new digital platforms will offer fans the ability to participate in polls, predict race outcomes, and earn rewards.

* Exclusive Content: Behind-the-scenes access to the Jaguar Racing team, driver interviews, and technical insights will be readily available.

* Enhanced Live streaming: Improved live race coverage with real-time data overlays and interactive features.

* Fan Loyalty Programs: Exclusive rewards and experiences for dedicated Formula E fans.

* Seamless Ticketing & Merchandise Purchases: Streamlined payment options for tickets, merchandise, and other fan-related purchases.

Real-World Example: Data analytics in Motorsport – A Precedent

The importance of data analytics in motorsport is well-established. Mercedes-AMG Petronas Formula One Team, such as, has long been recognized for its complex data analysis capabilities. Their success is largely attributed to their ability to collect and interpret vast amounts of data from their cars, allowing them to optimize performance and make informed strategic decisions. Jaguar Racing aims to replicate this success in Formula E with the support of Chase’s technology. This mirrors the trend across all major racing series, where data is king.

Looking Ahead: Jaguar’s Vision for the future of Electric Racing

the Chase partnership is a pivotal moment for Jaguar Racing. It demonstrates the team’s ambition to be at the forefront of electric racing innovation and its commitment to delivering a thrilling experience for fans. As Formula E continues to grow in popularity, strategic partnerships like this will be crucial for attracting investment, driving technological advancements, and shaping the future of sustainable motorsport. The collaboration with Chase is a clear signal that Jaguar Racing is serious about competing for championships and leading the charge towards a more sustainable future.