Jalen Brunson and Natalia Bryant Shine in Nike Kobe Ad Campaign

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August 23, 2025

New York Knicks Guard Jalen Brunson is the centerpiece of Nike’s newest advertising campaign for the Kobe 3 Protro, a highly anticipated re-release of the iconic basketball shoe. The advertisement, which debuted Tuesday, features Brunson interacting with Natalia Bryant, the eldest daughter of the late Kobe Bryant.

A Challenging Encounter

The commercial unfolds in a New York City jewelry store, where Brunson expresses his search for a “special” item. While examining various pieces, his attention is drawn to a pristine, all-white pair of Kobe 3 Protros. As Natalia Bryant meticulously polishes the sneakers, Brunson inquires about her work.

In a playful exchange, he attempts to take the shoe, onyl to be met with Bryant’s firm response: “You reach, I teach.” Bryant then subjects Brunson to a series of questions, assessing his worthiness of the coveted footwear. Ultimately, she deems him “might be ready, but I’m still not convinced,” before dismissing him with a buzzer.

honoring a Legacy

The Kobe 3 Protro is a reintroduction of the shoes worn by Kobe Bryant during his stellar 2007-08 season, a campaign where he earned the Most Valuable Player award.Nike describes the re-release as a tribute to Bryant’s enduring legacy and a design tailored for the modern athlete. This launch represents Nike’s most extensive Kobe Protro collection to date.

A distinctive element of the new release is the inclusion of diamond shapes on both the upper and outsole of the shoe, a design choice specifically honoring Natalia Bryant, whose middle name is Diamanté.

Brunson’s Kobe Connection

Jalen Brunson is widely known as a devoted admirer and wearer of kobe Bryant’s signature shoes. During the 2025 NBA Playoffs, he sported a “Hyper Turquoise” Kobe 6 Player Edition, a design inspired by the Statue of Liberty. In March 2024, during a career-defining 61-point game, brunson laced up a pair of Kobe 6 Protro Grinch sneakers.

Kobe Protro Release Details

The all-white Kobe 3 Protro is slated for release on Saturday, coinciding with what would have been Kobe Bryant’s 47th birthday. The timing adds further importance to the launch, solidifying its position as a tribute to the basketball icon.

Shoe Model	Key Features	Release Date
Kobe 3 Protro	All-white colorway, diamond detailing, modern design	August 23, 2025 (Kobe Bryant’s Birthday)

Did You Know? Kobe Bryant’s impact extends beyond basketball, influencing fashion and inspiring athletes worldwide. His signature shoe line remains one of Nike’s most popular and sought-after collections.

Pro Tip: Securing limited-edition sneaker releases frequently enough requires quick action. Follow Nike’s official channels and consider participating in raffles for the best chance to acquire the Kobe 3 Protro.

The enduring Appeal of Kobe Bryant’s Signature Line

The continued popularity of Kobe Bryant’s Nike signature shoes speaks to his lasting impact on basketball culture. Beyond performance, the shoes represent a commitment to excellence and a relentless pursuit of improvement – qualities that resonated deeply with fans.

Nike’s strategic re-releases of Kobe Protro models capitalize on this enduring appeal, offering both original fans and a new generation of athletes the possibility to connect with Bryant’s legacy. The collaborations and unique design elements, like the diamond accents in the Kobe 3 Protro, demonstrate Nike’s dedication to honoring Bryant’s life and achievements.

Frequently Asked Questions about the Kobe 3 protro

• What is the Kobe 3 Protro? The Kobe 3 Protro is a re-released version of the basketball shoe kobe Bryant wore during his 2007-08 MVP season.
• When is the Kobe 3 Protro releasing? The all-white kobe 3 Protro is set to release on Saturday, August 23, 2025.
• What makes the Kobe 3 Protro special? It features diamond shapes in honor of Natalia Bryant and is designed for the modern game while honoring Kobe’s legacy.
• Why is Jalen Brunson featured in the ad? Jalen brunson is a known enthusiast of Kobe Bryant’s shoes and a prominent figure in the NBA.
• Where can I purchase the Kobe 3 Protro? The shoes will be available through Nike’s official website and select retailers.

what are your thoughts on Nike continuing to honor Kobe Bryant’s legacy through these releases? Do you plan on purchasing a pair of the new Kobe 3 Protros?

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How does the campaign utilize Natalia Bryant's role to extend beyond basketball and represent Kobe Bryant's broader influence?

The Power Duo: Brunson & bryant Representing the Kobe Legacy

The latest Nike Kobe ad campaign is generating significant buzz, largely due to the compelling pairing of NBA star Jalen Brunson and rising star Natalia Bryant. This collaboration isn't just about showcasing basketball shoes; it's a powerful narrative about legacy, dedication, and carrying the torch for a beloved icon - Kobe Bryant.The campaign, launched in August 2025, focuses on the Kobe 6 Protro, a shoe synonymous with Kobe's relentless drive and precision.

Campaign Highlights & Key Visuals

The ad campaign features a series of striking visuals and a short film. Key elements include:

Brunson's On-Court Performance: Footage of Jalen brunson dominating on the court, highlighting his agility, skill, and determination - qualities mirroring Kobe's playing style. The campaign specifically showcases Brunson wearing various Kobe 6 Protro colorways.

Bryant's off-Court Influence: Natalia Bryant's presence isn't centered around basketball gameplay. Instead, she embodies the spirit of Kobe through her poise, ambition, and commitment to excellence in her own pursuits. She represents the broader impact of kobe's mindset.

Black and White Aesthetic: The campaign predominantly utilizes a black and white aesthetic, evoking a sense of timelessness and reverence for Kobe's memory.This stylistic choice reinforces the campaign's focus on legacy.

Emphasis on "Mamba Mentality": The core message revolves around the "Mamba Mentality" - a relentless pursuit of self-improvement and unwavering dedication to one's craft. This philosophy is central to both Brunson's and bryant's personas.

Jalen Brunson: A Natural Fit for the Kobe Brand

Jalen Brunson's rise in the NBA has been remarkable.His dedication to his game, coupled with his leadership qualities, makes him an ideal ambassador for the Kobe line.

Similar Playing Styles: Brunson's crafty ball-handling, mid-range game, and clutch performances draw parallels to Kobe Bryant's signature style.

Work Ethic & Determination: brunson is widely recognized for his tireless work ethic and unwavering commitment to improvement. This aligns perfectly with the "Mamba Mentality."

rising Star Status: As a key player for the New York Knicks and a burgeoning NBA superstar, Brunson represents the next generation of basketball excellence. This makes him a relatable figure for younger fans.

Previous Kobe Endorsements: brunson has been seen wearing Kobe shoes throughout his career, demonstrating a genuine connection to the brand.

natalia Bryant: Honoring Her Father's Legacy

Natalia Bryant's involvement adds a deeply emotional layer to the campaign. as Kobe Bryant's daughter, she carries a unique duty to preserve and promote his legacy.

Representing the Future: Natalia's presence signifies the continuation of Kobe's influence beyond the basketball court. She embodies the values he instilled in his family.

Modeling & Influencer Role: Natalia is establishing herself as a successful model and influencer, demonstrating her own ambition and drive.

The Mamba & Mambacita Foundation: Her work with the Mamba & Mambacita Sports Foundation, dedicated to creating a positive impact through sports, further solidifies her commitment to her father's vision.

Emotional Connection: Her participation resonates deeply with fans who admired Kobe and continue to mourn his loss.

The Kobe 6 Protro: A Shoe Steeped in History

the Kobe 6 Protro isn't just a basketball shoe; it's a symbol of Kobe Bryant's peak performance.

Original Release (2010): The Kobe 6 was originally released in 2010 and quickly became a favorite among players and fans alike.

Protro Technology: The "Protro" designation signifies a modernized version of the original Kobe 6, incorporating updated materials and technology for enhanced performance.

Low-Profile Design: The shoe's low-profile design allows for maximum agility and responsiveness on the court.

Iconic Colorways: The Kobe 6 Protro is available in a variety of iconic colorways, including the "Grinch," "All-Star," and "Black Mamba" editions.

Demand & Resale Market: Due to its popularity and limited releases,the Kobe 6 Protro frequently enough commands high prices on the resale market.

Impact on Nike & Basketball Culture

This ad campaign is expected to have a significant impact on both Nike's brand image and the broader basketball culture.

Increased Sales: The campaign is highly likely to drive increased sales of the Kobe 6 Protro and other Kobe-branded products.

Brand Reinforcement: The collaboration with Brunson and Bryant reinforces Nike's commitment to honoring Kobe Bryant's legacy.

Inspiring the Next Generation: The campaign's message of dedication and perseverance is intended to inspire young athletes to pursue their dreams.

* Social Media Engagement: The campaign has generated significant buzz on social media, with fans sharing their reactions and favorite moments. Hashtags like