Jangseong County’s Social Media Savvy Earns National Recognition, Fuels Tourism Boom
SEOUL, SOUTH KOREA – In a win for innovative regional marketing, Jangseong County has been awarded the grand prize in the Facebook category at the prestigious ’11th 2025 SNS of the Year Awards.’ The announcement, made today at the Korea Press Center in Seoul, highlights the county’s remarkably effective social media strategy, which is already translating into a significant boost for local tourism. This is breaking news for anyone interested in digital marketing, regional development, and the power of social media to drive economic growth. The Korea Social Contents Promotion Association and the Congressional Policy Academy jointly recognized Jangseong County’s achievements, based on a rigorous evaluation of social media performance and communication effectiveness.
Gamst the Ambassador: A Viral Sensation
At the heart of Jangseong County’s success is a captivating video featuring ‘Gamst,’ the promotional ambassador for the ‘2025 Visit Jangseong Year.’ The video has already garnered over 230,000 views, showcasing the region’s stunning natural beauty and cultural landmarks. The campaign cleverly highlights key tourist destinations like the picturesque Hwangryong River, the serene Baekyangsa Temple, the majestic Chukryeong Mountain, and the historically significant Pilam Seowon. But it’s not just about pretty pictures; the video’s engaging storytelling is what’s resonating with audiences.
Beyond the Video: A Multi-Platform Approach
Jangseong County isn’t relying on a single viral hit. Their strategy encompasses a diverse range of content formats, including easily digestible card news delivering important local updates – from government announcements to tourist information – and dynamic shorts featuring the adorable city characters, ‘Seongseong-i and Jangseong-i.’ This multi-faceted approach demonstrates a deep understanding of how different audiences consume information on social media. This is a prime example of SEO best practices in action – catering to diverse content preferences to maximize reach.
The Power of Local Branding in the Digital Age
The rise of regional tourism is a global trend, and Jangseong County is proving to be a leader in leveraging digital tools to capitalize on it. Historically, promoting lesser-known destinations relied heavily on traditional advertising. Now, social media offers a far more cost-effective and targeted way to reach potential visitors. The success of Jangseong County’s campaign underscores the importance of authentic storytelling and engaging content. It’s not enough to simply *tell* people a place is beautiful; you have to *show* them, and make them *feel* something.
What Makes Jangseong’s Strategy Work?
Experts in digital marketing point to several key factors contributing to Jangseong County’s success. First, the consistent branding with characters like Seongseong-i and Jangseong-i creates a memorable identity. Second, the use of short-form video, particularly Reels and Shorts, aligns with current consumption habits. Finally, the focus on showcasing the unique cultural and natural assets of the region provides compelling content that differentiates Jangseong from other destinations. For those looking to improve their own Google News visibility, Jangseong County’s approach offers valuable lessons in content strategy and audience engagement.
Mayor Kim Han-jong expressed his delight, stating, “I am glad that our efforts to promote Jangseong more widely have led to good results,” and affirmed the county’s commitment to continued innovation, adding, “We will continue to use various platforms to actively convey the charm of Jangseong, which is growing.” Jangseong County’s award serves as an inspiring example of how strategic social media engagement can transform a region’s image and drive economic prosperity, proving that a little creativity can go a long way in the digital landscape.
