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JBL Envisions WWE Wrestlers Ready to Lead Creative After HHH

by Luis Mendoza - Sport Editor

JBL Points To Next Generation Of WWE Creative Leaders

The long-term future of WWE’s creative control is a frequent topic of discussion amongst fans and industry figures, especially with Paul “Triple H” Levesque currently at the helm as Chief Content Officer. While Rhodes sees himself, CM punk, or Seth Rollins possibly succeeding Triple H, WWE Hall of Famer John “Bradshaw” Layfield recently weighed in on who could effectively take on the role.

Who Could Take The Reins?

during a recent appearance on the “Something To Wrestle” podcast, JBL expressed confidence in the abilities of Cody Rhodes, CM punk, and Seth Rollins to lead WWE’s creative direction. He stated that all three possess a natural authority and a keen understanding of storytelling that commands respect from their peers.

“Triple H is pretty young. He could be there quite a while, but yeah, I think all three of those guys could do a great job with it,” JBL commented. “When you walk into a wrestler’s meeting, there’s always one guy that talks, someone who has the acumen that everybody cedes to. These three guys are those guys. They’re all smart and it’s a tough job, but they have the intelligence to do it.”

Vince McMahon’s Vision For WWE’s Future

JBL revealed that former WWE CEO Vince McMahon deliberately groomed Triple H for the Head of Creative position, emphasizing a shift in focus from solely professional wrestling to broader entertainment value. He believes that Triple H could, in turn, mentor one of these rising stars to carry on this legacy.

“I think Triple H has a huge lead on these guys, but what Vince did for Triple H, Triple H could do for one of these guys,” added JBL.

Potential Successors Already Gaining Experience

Seth Rollins has openly discussed his intentions to transition into a backstage role following his in-ring career. Cody Rhodes previously served as an Executive Vice President for AEW, gaining valuable administrative experience. Both Rhodes and Rollins have also taken on producer roles for WWE live events,demonstrating their ability to contribute creatively behind the scenes.

CM Punk, despite his sometimes controversial career path, continues to offer guidance to younger talents in “WWE NXT” and on the main roster, sharing his extensive knowlege of the industry.

wrestler Current Role creative Experience
Cody Rhodes WWE Superstar Former AEW EVP, WWE Producer
CM Punk WWE Superstar Mentors NXT and Main Roster Talent
Seth Rollins WWE Superstar WWE Producer
Triple H Chief content Officer Years of Mentorship under Vince McMahon

Did You Know? Vince McMahon’s emphasis on WWE as an entertainment company broadened its appeal beyond conventional wrestling fans, substantially impacting its global reach and revenue.

Pro Tip: Effective creative leadership in WWE requires a blend of wrestling knowledge, storytelling ability, and a keen understanding of audience engagement.

The Evolving Role of creative Leadership in WWE

The role of Head of Creative in WWE has evolved significantly over the years. Initially focused on booking matches and storylines, the position now encompasses broader responsibilities, including brand management, talent advancement, and long-term strategic planning.the rise of streaming services and social media has also added new layers of complexity, requiring creative leaders to adapt to rapidly changing consumption habits. According to Statista, WWE’s revenue continues to climb, reaching over $1.3 billion in 2023, indicating the importance of a strong creative vision.

The ideal candidate must possess not only a deep understanding of professional wrestling but also the ability to identify and cultivate compelling characters, craft engaging narratives, and respond effectively to audience feedback. Furthermore, they must be able to collaborate with a diverse team of writers, producers, and performers to bring their vision to life.

Frequently Asked Questions

  • Who is currently in charge of WWE creative? Paul “Triple H” Levesque is currently the Chief Content Officer, leading WWE’s creative efforts.
  • What qualities are essential for a WWE creative leader? Storytelling ability, understanding of character development, and audience engagement skills are crucial.
  • Has Cody Rhodes expressed interest in a creative role? Yes, Cody Rhodes has indicated his ambition to potentially take on a leadership position in the future.
  • what experience does Seth Rollins have that would prepare him for creative work? Rollins has worked as a producer for WWE live events.
  • How did Vince McMahon prepare Triple H for his current role? McMahon intentionally mentored Triple H, focusing on running WWE as an entertainment company.

Who do you think will be the best fit to lead WWE creative in the future? Share your thoughts in the comments below, and don’t forget to share this article with your fellow wrestling fans!


How might increased wrestler involvement in WWE creative impact the authenticity and relatability of storylines?

JBL Envisions WWE Wrestlers Ready to Led Creative After HHH

The Changing Landscape of WWE Creative Control

Following Triple H’s (Paul Levesque) successful takeover of WWE creative from Vince McMahon, the conversation has shifted from if change would happen, to who will continue to shape the future of the company. veteran commentator and former WWE personality JBL (john Bradshaw Layfield) recently voiced his belief that several current WWE wrestlers possess the acumen and understanding to step into creative roles.This represents a significant potential shift in how WWE operates, moving away from solely relying on non-wrestling personnel for storytelling and booking.The discussion centers around leveraging the in-ring experiance and unique perspectives of active performers.

JBL’s Picks: Wrestlers Poised for creative Roles

JBL specifically highlighted several names during recent interviews and appearances, citing their intelligence, passion for the business, and understanding of the WWE audience. Thes aren’t just performers who can execute in the ring; they’re students of the game.

* Roman Reigns: Arguably the biggest star in WWE today, Reigns has demonstrably elevated his character and presentation over the years. JBL points to Reigns’ understanding of long-term storytelling and his ability to connect with fans on a deeper level as key indicators of creative potential. His “Tribal Chief” persona is a prime example of a character built with nuance and sustained impact.

* The Miz: A consistently compelling performer and skilled talker, The Miz has proven his ability to adapt and evolve his character. JBL recognizes his understanding of television production and his knack for creating engaging segments. The Miz’s reality TV background adds another layer to his understanding of audience engagement.

* Sami Zayn: Zayn’s journey from underdog to main event player showcases his adaptability and connection with the WWE Universe. JBL believes Zayn’s creative mind and ability to improvise make him a valuable asset in a creative capacity. His storyline with The Bloodline was a masterclass in character development.

* Seth Rollins: Rollins’ consistent reinvention and dedication to his craft demonstrate a deep understanding of professional wrestling. JBL acknowledges Rollins’ ability to connect with the audience and deliver compelling performances, suggesting he could translate that into creative ideas.

Benefits of Wrestler-Led creative Teams

Integrating active wrestlers into WWE’s creative process offers several potential advantages:

* Authenticity: Wrestlers understand the nuances of the business, the physical demands, and the emotional toll.This lived experience can lead to more authentic and relatable storylines.

* Real-Time Feedback: Having creative members actively involved in the product allows for immediate feedback on what’s working and what isn’t, leading to quicker adjustments and improvements.

* Improved Character Development: Wrestlers can provide valuable insights into their own characters and those of their colleagues, ensuring consistency and depth.

* Enhanced Storytelling: A wrestler’s perspective can help craft storylines that resonate with both the performers and the audience,leading to more engaging and impactful narratives.

* Bridging the Gap: Wrestler involvement can bridge the gap between the creative team and the locker room, fostering better communication and collaboration.

Ancient Precedents: Wrestlers in Creative Roles

WWE isn’t entirely unfamiliar with wrestlers contributing to creative. Throughout the company’s history, several performers have taken on behind-the-scenes roles:

* Arn Anderson: A legendary performer and respected mind, Anderson served as a creative consultant for years, contributing considerably to the Attitude Era.

* Road Dogg (Brian James): A key member of D-Generation X, Road Dogg held various creative positions, including Head of Creative for NXT.

* William Regal: Known for his in-ring work and sharp wit, Regal also contributed to creative, notably in NXT, helping to develop talent and storylines.

* Kurt Angle: After retiring, Angle briefly held a creative role, offering his insights and experience.

These examples demonstrate that wrestlers can successfully transition into creative roles and make valuable contributions.

Challenges and Considerations

While the idea of wrestler-led creative is appealing, there are potential challenges:

* Time Commitment: Balancing in-ring performance with creative responsibilities requires significant time and energy.

* Ego Management: Navigating the egos and personalities within the locker room can be complex.

* Objectivity: Wrestlers may struggle to be objective when evaluating their own work or the work of their friends.

* Potential Conflicts: Creative differences between wrestlers and management could lead to conflicts.

* Maintaining Separation: It’s crucial to maintain a clear separation between performing and creative roles to avoid conflicts of interest.

The Future of WWE Creative: A Collaborative Approach?

JBL’s comments highlight a growing sentiment within the wrestling community: that WWE could benefit from a more collaborative creative process. By empowering wrestlers to contribute their ideas and perspectives, WWE could potentially unlock a new level of creativity and authenticity. The success of Triple H’s initial changes suggests a willingness to embrace new approaches, and incorporating wrestlers into the creative fold could be the next logical step.The potential for a more dynamic and engaging product is significant, and the industry will be watching closely to see how WWE evolves its creative structure

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